Halalati - Toolkit for Social Marketing Apps Product Presentation February 2010
May 14, 2015
Halalati -
Toolkit for Social Marketing Apps
Product Presentation
February 2010
halalati | February 2010
Agenda
Facebook Marketing powered by Halalati
What can I do with Halalati?
You operate a Facebook Fanpage and wonder how you can spice it up?
Problem
halalati | February 2010
How do I get more
fans?1
What can I do with
the fans?2
How can I generate
revenue from fans?3
Typical Questions The solution shall be…
… quickly put up online and
easy to use.1
… tie as little resources and
costs as possible.2
… account extensively to data
privacy & Facebook APIs.3
Halalati offers a Do-it-Yourself Kit that allows Fanpage operators to design
and build their own Facebook promotion apps
Solution
Source: facebook.com, Halalatihalalati | February 2010
Fanpage
sweepstakes
photo
contest
photo
browser
video
castings
crowd-
sourcing
survey
couponing
Facebook apps
We enable you technically to build and run your own interactive
Facebook app
Technical solution
halalati | February 2010
z
Connection of the
app with
Configuration of the
content of the app on
Integrate the app on your
FanpageStep1 Step 2
Step 3
The configuration process is very easy and programming skills are not
required
4-step process
Step 1: configure a promotion Step 2: add app to Facebook Fanpage
hinzufügen
Step 3: connect the promotionStep 4: Let’s go!
Quelle: halalati.com, facebook.com
halalati | February 2010
halalati | February 2010
There are many customizing options to configure your online promotion
properly
Customizing options
Corporate Design: what is the look & feel of your promotion?
Terms and conditions: Which information does the participant need?
Timeline: How long is the promotion running?
Data: How does the entry form look like?
Voting Rules: Which are the criteria for voting?
Basic Adjustments: What is the goal of the contest? What is it all about?
The price plans are very low in comparison to the costs of inidividually
programming a Facebook app
Comparison
halalati | February 2010
With the Halalati
Do-it-Yourself Kit
Without the Halalati
Do-it-Yourself Kit
Implementation of an individual promotion app
Permanent monitoring of the Facebook API
Attention to Facebook policies
Cost drivers for the creation of Facebook apps
redundant
redundant
necessary
necessary
necessaryredundant
Tech-
nical
Content
-wise
Buffer in timing
Operation by specialized staff redundant
necessary
necessary
redundant
Search for successful app concepts necessaryredundant
Manage
-ment
The Halalati Do-it-Yourself Kit is offered in three modes: the DIY package
„Standard“ and „Premium“ as well as the Service-package
Offers
halalati | February 2010
In the service package we do everything for you, from creation up to implementation and testing
Package Standard Premium Service
Price/Campaign € 159,99 € 299,99 € 3.999
Branding Halalati Custom Custom
Look & Feel CSS light CSS full CSS full
Branded App No Bookable Included
Runtime 30 days 45 days open
Creation Do-it-Yourself Do-it-Yourself Halalati for you
Bestseller
9
Large consumer brands and agencies already use our Facebook Apps
and service
halalati | February 2011
Customer list
Agencies
Brands
halalati | February 2010
Agenda
Facebook Marketing powered by Halalati
What can I do with Halalati?
halalati | February 2010
Halalati designed Facebook apps always follow the same basic
structure
Architecture
The partipants hand in their data (texts, pictures) through a standard entry form
Each entry is listed in a gallery where the voting takes place
Every campaign starts with a teaser page who calls a Facebook user for
action
„Fotocasting“ – Part 1
Quelle: www.facebook.com
halalati | February 2010
EXAMPLE
In the gallery, Facebook users vote for the winning picture of the
casting
„Fotocasting“ – Part 2
Quelle: www.facebook.com
halalati | February 2010
EXAMPLE
With Halalati Facebook apps you can increase the amount of fans on your
page significantly
Impact analysis fan development over time: BAUR Versand
Quelle: facebookmarketing.de
halalati | February 2010
End of
campaign
Marketing of the campaign
by e-mail newsletter
Start of 2nd phase
of the campaign
The number of fans was increased from 2.500 to 19.500
fans in 4 weeks
EXAMPLE
Fan increase by
680% through
the use of a
Facebook app
powered by
Halalati
halalati | February 2010
Through the backend you have access to the participants data as well as
to the configuration of your Facebook App
Example
pictures
Whichcontents are
collected?
visual data
text-orienteddata
number-oriented
data
videos
personal data
other data
minimumvalue
maximumvalue
by coindicence
How is the winner determined?
objective measurement
sweepstake
photo contest
„race“
idea crowd-sourcing
campaign-type
subjective assessment
halalati | February 2010
Numerous types of promotions can be implemented with Halalati
Configuration options
quiz /open question
videocasting
„give-away“
raffle
sweepstake
Contact
Dr. Thomas Langenberg, CEO
email: [email protected]
Phone: 0049-89-46221028
Mobile: 0049-157-78910112
Fax: 0049-89-954-64153
Home: http://www.halalati.com
Twitter: http://www.twitter.com/halalati
Facebook: http://www.facebook.com/halalati
halalati | February 2010