Brand You

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Casey Null: The Brand

A Personal Branding Assignment for MCM 707

Casey Null

Columbus Native

Student at Franklin Unversity – Masters of Science in Marketing and Communications

B2B Account Coordinator at SBC Advertising

Hockey Nut

Ad Junkie

My Brand TodayHardworking

“Get it done.”

Work doesn’t stop when I leave the office

Blood, Sweat and Tears

Will outwork my competitors

Hard Work by L. Arilar

My Brand TodayCurious

Always looking for a better way to do things

Think outside the box

Challenge the status quo

Don’t restrict thought

Isaac Newton

My Brand TodayCurrent

Stay informed through current events

Keep up on the news to stay relevant

Read about the latest industry trends in marketing and communications

News

My Brand TodayAdaptive

Adapt quickly to overcome challenges

Constantly learning – even outside the classroom and office

Take cues from my surroundings, change behavior accordingly to preserve imageBaby Yemen Chameleon by Thomas Will

My Future BrandMentally Strong

Clear-minded

Mental toughness, even through adversity

Sometimes down, but never out

Critical thinking under pressure

Michael Jordan

I want to be the best at whatever I do

Strong will to win

Do what it takes to stand out amongst the competition

Business as a sport

My Future BrandCompetitive

Usain Bolt Is A Legend, Wins Gold At London Olympics

Hungry for success

Motivated by the reward that follows hard work and determination

Want to earn as much money as possible

My Future BrandDriven

Buyers of a Luxury House in Laguna Niguel Get a Merc Free

Want to make the transformation from adaptive to innovative

Stay ahead of the curve

Change the market before the market changes without me

My Future BrandInnovative

Innovation

References

(2011, February 19). Isaac Newton [Web Graphic]. Retrieved from http://www.thuban.spruz.com/forums/?page=post&id=000AA12D-FF4C-455C-B6D3-20C21F277A7B&cachecommand=bypass&pageindex=2

(2012, August 6). Usain Bolt Is A Legend, Wins Gold At London Olympic [Web Photo]. Retrieved from http://urbanislandz.com/2012/08/06/usain-bolt-gold-london-olympic-2012-photo-video/usain-bolt-race/

(2013, March 26). Innovation [Web Photo]. Retrieved from http://ec.europa.eu/enterprise/policies/international/competitiveness-innovation/

(2013). Buyers of a Luxury House in Laguna Niguel Get a Merc Free [Web Photo]. Retrieved from http://elitechoice.org/2011/02/01/buyers-of-a-luxury-house-in-laguna-niguel-get-a-merc-free/

(2013). News [Web Graphic]. Retrieved from https://www.vitesse.com/news/

Arilar, L. (Photographer). (2007, April 05). Hard Work [Web Photo]. Retrieved from http://www.trekearth.com/gallery/Middle_East/Turkey

Michael Jordan [Web Photo]. Retrieved from https://twitter.com/itsMichaelJ

Will, T. (Photographer). Baby Yemen Chameleon [Web Photo]. Retrieved from http://onebigphoto.com/baby-yemen-chameleon/