w: JonnyRoss.com e:[email protected] tw: @ jrconsultancy LinkedIn: / jonnyross How to win business online with a sparkling SEO strategy and brilliant blogging te chniques Jonny Ross
Jun 19, 2015
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How to win business online with a sparkling SEO strategy
and brilliant blogging techniques
Jonny Ross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Introductions
Jonny Ross• Former optician• Ran chain of opticians and ecommerce site• Website, SEO, ecommerce
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Current understanding of SEO?
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Search Engine Optimisation
• Create great content• Ensure this content is accessible to search
engines.• Make pages unique and relevant• Make the content popular
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
On Site
• Keywords• Content• Technical Aspect• Usability
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Off site
• Relevancy• Links• Reviews• Reputation
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
SEO Audit
• Onsite coding • Usability audit (usertesting.com)• Site Speeds and performance• Keywords• Offsite Work• Ranks and Reporting & Traffic analysis
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Offsite SEO / Link building• Directories• Articles• RSS feed submissions• Guest Blogging• Press Releases• Social Bookmarking• Social Sharing• Local Engagement• Suppliers• Video• Blog / Forum commenting
• Create Link bait!
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Top SEO Tips
• Use SEO friendly URL’s– http://www.petsmart.com/product/index.jsp?productId=2753029
– Should be– http://www.petsmart.com/tetra-whisper-air-pump
• Ensure that there is only one version of your website (try http://amazon.com)
• Use Xenu or Screaming Frog to check for errors
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• Image file names don’t use img123.jpg• Affiliate schemes?– Have a policy – Offer unique content
• W3C Check your sites code http://validator.w3.org/
• Don’t use the same IP/Domain name to email from
• Ensure you are signed up to WMT• Use goal tracking on Google Analytics
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w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Be strategic with your blog
• Plan ahead• Make yourself accountable• Come up with blog titles• Use keywords
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
w: JonnyRoss.com e:[email protected] tw: @jrconsultancy LinkedIn: /jonnyross
Challenge Me?
Does anyone want to challenge me, does anyone think this is all a load of nonsense?
It’s time for questions
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• Carry on the conversation with me on twitter @jrconsultancy