FIRST AID STAR OF LIFE CADUCEUS RED CROSS CREST BRAND STYLE GUIDE FOR YOUR HEALTHCARE STARTUP Want to convert your startup into a brand? You can by executing a branding style guide with all the necessary visual information needed to make an identity for your healthcare startup. Your startup needs a logo, color palette, suitable typeface and a lot more. To find out, keep reading. LOGO DESIGN Stay professional in the healthcare industry with these tips. CONVENTIONAL SYMBOLS MODERN ICONS SIMPLE SHAPES GEOMETRIC MOTIF HEALTH EQUIPMENT PLANT, TREE, FLOWER ANIMAL: MAMMALS LOGO DIMENSIONS YOUR LOGO MUST HAVE 2 SIZE RANGES. Maximum: 1/8th of canvas Minimum: 1.75” to 2.50” 1 2 SURROUNDING SPACE YOUR STARTUP’S LOGO MUST HAVE CLEAR BREATHING SPACE AROUND IT. Use the percentage formula according to the width and height of your logo The 1 unit tactic by using a design element of your logo as a guide Clear Zone = 1 ‘A’ Unit 1 Unit TAGLINE POSITION SOME HEALTHCARE COMPANIES GOT TAGLINES, OTHERS DON’T. IF YOU DO, THEN HERE ARE THE POSSIBILITIES. NO TAGLINE FULL STRETCH RIGHT ALIGNED CENTER ALIGNED STARTUP LOGO STYLES Negative space 3 colors max Minimalism Flat design BRAND COLORS ONE STANDARD COLOR PALETTE IS USED ACROSS YOUR BRAND IDENTITY. COLOR PALETTES Warm – inspiration Glaxo Smith Kline Cool – inspiration Assorted brands Modern – inspiration Merck COLOR TINT FORMULA BRANDING STATIONERY ESSENTIAL FOR EFFECTIVE B2B AND B2C COMMUNICATIONS. LOGO PLACEMENT Right on business cards Left on envelope Left on letterheads STANDARD FONTS FONT SIZE GUIDE MARGINS FOR PRINT Futura Univers Helvetica Georgia BODONI Arial Maximum: 160pt + SIZE Minimum: 9pt to 21pt SIZE SIZE For outer edges - 0.25” to 0.5” Grid Gutter – not more than 0.2” Text area Text area Gutter Page edge Margin LOGO USAGE RULES COMPANY TAGLINE COMPANY TAGLINE COMPANY TAGLINE COMPANY TAGLINE COMPANY TAGLINE Don’t use logo in unapproved colors Never alter or stretch proportions Attach agreed elements to the logo Avoid altering the logo orientation Only use the approved logo design PRODUCT PACKAGING LABELING DEVICES Utensil bags are transparent Hazards defined by symbols Effects and method in text: 9pt+ BOTTLES Front label: name, logo, purpose Back label: instructions, price, barcode Separate colors for different brands BRAND BRAND There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't BLISTER PACKS Logo repeatedly printed on back side See-through front for pill visibility Back: aluminum foil or paper board ND BRAND BR BRAND BRAND BRAND BRAN AND BRAND BRAND BRAND BRAND BRAND BRAND BR BRAND BRAND BRAND BRAN BRAND BRAND BRAND B BRAND BRAND BRAND BRA BRAND BRAND BRAND BRAND BRAND BRAND BR ND BRAND BRAND BRAND BRAND BRAND ND BRAND BR BRAND BRAND BRAND BRAN AND BRAND BRAND BRAND BRAND BRAND BRAND BR BRAND BRAND BRAND BRAN BRAND BRAND BRAND B BRAND BRAND BRAND BRA BRAND BRAND BRAND BRAND BRAND BRAND BR ND BRAND BRAND BRAND BRAND BRAND MARKETING IMAGERY PHOTOGRAPHS FONT SIZE VARIATION People Landscape Plants Machines Sources: http://ukhealthcare.uky.edu/ http://www.hablamosjuntos.org/signage/pdf/pt1evaluation.pdf http://www.hablamosjuntos.org/signage/pdf/hjworkbookfinalwattachments.pdf http://www.hc-sc.gc.ca/dhp-mps/prodpharma/applic-demande/guide-ld/label_guide_ld-eng.php#a3433 LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADI Sed consectetur massa mauris, in pulvinar ex SEMPER ID. IN ET MAGNA A LACUS Molestie lobortis vitae id purus. Integer rutrum risus ac nisl sodales malesuada. Suspendisse non eleifend magna. Maecenas sed urna suscipit, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consectetur massa mauris, in pulvinar ex semper id. In et magna a lacus molestie lobortis vitae id purus. Sed consectetur massa mauris, in pulvinar ex semper id. In et magna a lacus molestie lobortis Headline Byline Subhead Pull Quote Body copy There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h
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FIRST AID
STAR OF LIFE
CADUCEUS
RED CROSS
CREST
BRAND STYLE GUIDE FOR YOUR HEALTHCARE STARTUP
Want to convert your startup into a brand? You can by executing a branding style guide with all the necessary visual information needed to make an identity for your healthcare startup. Your startup needs a logo, color palette, suitable typeface and a lot more. To find out, keep reading.
LOGO DESIGNStay professional in the healthcare industry with these tips.
CONVENTIONALSYMBOLS
MODERNICONS
SIMPLE SHAPES GEOMETRIC MOTIF
HEALTH EQUIPMENT PLANT, TREE, FLOWER ANIMAL: MAMMALS
LOGO DIMENSIONS YOUR LOGO MUST HAVE 2 SIZE RANGES.
Maximum: 1/8th of canvas
Minimum: 1.75” to 2.50”
1
2
SURROUNDING SPACEYOUR STARTUP’S LOGO MUST HAVE CLEAR BREATHING SPACE AROUND IT.
Use the percentage formula according to the width and height of your logo
The 1 unit tactic by using a design element of your logo as a guide
Clear Zone = 1 ‘A’ Unit 1 Unit
TAGLINE POSITION SOME HEALTHCARE COMPANIES GOT TAGLINES, OTHERS DON’T. IF YOU DO, THEN HERE ARE THE POSSIBILITIES.
NO TAGLINE FULL STRETCH RIGHT ALIGNEDCENTER ALIGNED
STARTUP LOGO STYLES
Negative space3 colors maxMinimalismFlat design
BRAND COLORSONE STANDARD COLOR PALETTE IS USED ACROSS YOUR BRAND IDENTITY.
COLOR PALETTES
Warm – inspiration Glaxo Smith Kline
Cool – inspiration Assorted brands
Modern – inspiration Merck
COLOR TINT FORMULA
BRANDING STATIONERYESSENTIAL FOR EFFECTIVE B2B AND B2C COMMUNICATIONS.
LOGO PLACEMENT
Right on business cards Left on envelopeLeft on letterheads
STANDARD FONTS
FONT SIZE GUIDEMARGINS FOR PRINT
Futura
Univers
Helvetica
Georgia
BODONI
Arial
Maximum: 160pt +
SIZE
Minimum: 9pt to 21pt
SIZE SIZE
For outer edges - 0.25” to 0.5” Grid Gutter – not more than 0.2”
Text area Text area
Gutter Page edgeMargin
LOGO USAGE RULES
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N E
C O M P A N Y T A G L I N EDon’t use logo in unapproved colors
Never alter or stretch proportions
Attach agreed elements to the logo
Avoid altering the logo orientation
Only use the approved logo design
PRODUCT PACKAGING
LABELING DEVICESUtensil bags are transparent Hazards defined by symbolsEffects and method in text: 9pt+
BOTTLESFront label: name, logo, purpose
Back label: instructions, price, barcodeSeparate colors for different brands
BRAND BRANDThere are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't
BLISTER PACKSLogo repeatedly printed on back sideSee-through front for pill visibility Back: aluminum foil or paper board
BRAND BRAND BRAND BRAND BRAND BRAND
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BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
BRAND BRAND BRAND BRAND BRAND BRAND
MARKETING IMAGERY
PHOTOGRAPHS FONT SIZE VARIATION
People
Landscape
Plants
Machines
Sources:http://ukhealthcare.uky.edu/http://www.hablamosjuntos.org/signage/pdf/pt1evaluation.pdfhttp://www.hablamosjuntos.org/signage/pdf/hjworkbookfinalwattachments.pdfhttp://www.hc-sc.gc.ca/dhp-mps/prodpharma/applic-demande/guide-ld/label_guide_ld-eng.php#a3433
LOREM IPSUM DOLOR SIT AMET, CONSECTETUR ADISed consectetur massa mauris, in pulvinar ex
SEMPER ID. IN ET MAGNA A LACUS
Molestie lobortis vitae id purus. Integer rutrum risus ac nisl sodales malesuada. Suspendisse non eleifend magna.
Maecenas sed urna suscipit, Lorem ipsum dolor sit amet, consectetur adipiscing elit. Sed consectetur massa mauris, in pulvinar ex semper id. In et magna a lacus molestie lobortis vitae id purus.
Sed consectetur massa mauris, in pulvinar ex semper id. In et magna a
lacus molestie lobortis
Headline
Byline
Subhead
Pull Quote
Body copy
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h
There are many variations of passages of Lorem Ipsum available, but the majority have suffered alteration in some form, by injected humour, or randomised words which don't look even slightly believable. If you are going to use a passage of Lorem Ipsum, you need to be sure there isn't anything embarrassing h
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