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Brand presentation

PROPOSITION OVERVIEW: The Competitive Advantage

BRAND’s COMPETITIVE

ADVANTAGE

Iconic Brand, Market Leader in Italy, with own network of stores and showrooms

3 Distinctive Collections:

Bespoke Elegance: The essence of tailor-made in a suit artfully

stitched on the body and embellished with

personal style details

Total Look

Fashion Awards: “Best Groom Collection 2017”

Attractive Pricing Competitiveness

International Vision: Open Attitude to Enter, Develop and Expand

in Selected Foreign Markets

SARTORIAL

CERIMONIAL

EVENTO

TREASURE MOMENTS WEAR CARLO PIGNATELLI

Choosing Carlo Pignatelli means wearing a style, a quality, and a unique rigor whose challenge is given by

perfection constantly applied to research and creativity, combining tradition and innovation.

Exclusive lines able to realize the desires of those who rely on the most prestigious Designer of the

ceremony sector, able to distinguish himself by representing, in an impeccable way, the Made in Italy in the

world.

It is precisely in the field of the groom's clothes that Carlo Pignatelli, today still

inspiration Designer in the world of the Man Ceremony, in the 1980s operated a true

"revolution", moving away from the excesses of the boredom of the past and oriented

towards surprising and extravagant looks thanks to brand new and daring

combinations, keeping them however always elegantly balanced.

It was in those years that Carlo Pignatelli made his debut on the catwalk with an unusual groom: lines,

colors and fabrics are proposed for a protagonist man.

For the first time in the history of men's fashion, a Haute Couture groom's collection destined to immediately

have a great success in Italy and all over the world.

The Carlo Pignatelli collections, now leader in the Ceremony, whether it is in the world of Wedding or

addressed to Special occasions, and events in "elegant dress code", can combine, and ride, tradition and

innovation: at the base there is always a classic style and a unique sartorial imprint, a specific value that

marks the history of the brand right from the very first Man and Woman collections.

However, these features leave space for the study and the launch of the strongest and most recognizable

trends, of which the Maison is the undisputed leader.

In Carlo Pignatelli's DNA, the constant commitment to “reinvent” and "revolutionize"

the concept of ceremonial clothing is intrinsic, in order to adapt it to the dynamism and

to the continuous change of our time, with innovative interventions on the stylistic

contents of the collections and the production process of the garments.

ICONIC FASHION DESIGNER

Born in Latiano, Brindisi (Italy) in 1944, world-famous designer

Carlo Pignatelli is especially renowned for his men's formal attire.

More than 40 years have passed since he began his career in

the studios of well-known tailors, learning the art of couture.

Pignatelli’s style of tailoring has clearly distinguished him since

his very first collections of men and women’s formal apparel. It is

the field of formal apparel and bridal wear that the designer has

revolutionised. His creativity and constant demand for innovation

steered him towards a re-designing of the stylistic form and

content in an area of fashion that is so deeply rooted in tradition.

It is with deep respect for the tradition of tailor-made garments

that Pignatelli made his first men’s collection by hand for its début

in Turin in 1980. An atypical bridegroom appears on the runway:

unusual lines, colours and fabrics are proposed for a man who

can finally play a starring role in a ceremony that until that

moment revolved exclusively around the bride. A collection of

haute couture emerges for the first time in the history of men’s

fashion. Carlo Pignatelli’s success begins then and there, a

success destined to sweep through Italy and around the world.

“For me, tailoring is about values, a unique instrument to be

used on the quest for perfection and beauty on the body. My

challenge is to apply it constantly to my research and

creativity in such a way as to bring tradition and innovation

together.”

The designer label from Turin stepped onto the runways of the

Milano Collezioni Uomo fashion show (as it was called then) for

the first time in 1993. The success it met with convinced the

studio to adjust its production cycle by transferring some

industrial techniques to its handmade procedures. The designer

plans each of his collections with the help of his staff at the Carlo

Pignatelli SpA headquarters in Turin. The prototypes are all

made there. To this day, the atelier sews custom–made clothing

for celebrities and the most discerning of clients.

1995 marks the memorable affiliation between Pignatelli and

Juventus, for which he designs the football team’s official

uniform. The Italian National Football team follows suit along with

Olympic de Marseille (1999), Torino (2001) and Watford (2002)

Football Clubs.

Today, the more than twenty Carlo Pignatelli collections,

including those of his accessory line, embrace both men’s and

women’s worlds. “In each of my collections you will find a

part of my formation, the art of haute couture, the careful

search for quality and innovation, basic principles of this

Made in Italy of ours”.

The Italian National Football team wearing Carlo Pignatelli

Carlo Pignatelli and legendary Italian movie actor Marcello Mastroianni

MARKET LEADER IN ITALY

Brand leader in the Italian market for the bridal and groom fashion, the fashion maison Carlo

Pignatelli Spa generated a sales turnover of EUR30 million during FY2017.

50% of sales accounted by top 50 retailers in Italy, points of sales in multi-brand stores, where

each one generates an average yearly turnover of EUR300,000 for the Carlo Pignatelli

collections.

Leading brand in Europe, in the key markets of France, Germany, Spain and Portugal.

CELEBRATING THE 50-YEAR MILESTONE

Carlo Pignatelli has made menswear history and will be celebrating this 2018 the

milestone anniversary of 50 years by holding a photo exhibition at the Milano

Bridal Week in Milan, Italy, this coming 6-9 April 2018

6 STORES AND 2 SHOWROOMS

1 Flagship Store

in Turin (Italy)

5 Stores:

in Milan, Florence, and Rome (Italy)

in Madrid and Cordoba (Spain)

2 Showrooms

in Turin, and Milan (Italy)

Showroom in Milan, Italy

Flagship Store in Turin, Italy

Store in Milan, Italy Store in Florence, Italy

RETAIL NETWORK

ITALY: 300 Retail Stores

(points of sale in multi-brand stores)

EUROPE: points of sale in multi-brand stores in the

following 9 key markets:

Austria, Belgium, France, Germany, Greece,

Netherlands, Portugal, Spain, and Switzerland

RUSSIA: recent market entry in the Russia market,

in Moscow

THREE DISTINCTIVE

COLLECTIONS

3 DISTINCTIVE

COLLECTIONS:

The SARTORIAL collection 2018 goes on stage

with an extremely refined men's collection that

focuses on the essence of elegance. Entirely

Made in Italy, it’s an Italian high Tailoring line that

comes from the desire to interpret, revisit, and

customize the timeless garments of the male

wardrobe, and it follows the trends of the moment

with suits and accessories for everyday use for a

man who likes to show off his luxury even in a

business meeting or a business lunch.

The CERIMONIAL collection 2018 is a hymn to

beauty and to the authentic concept of elegance.

The luxury “Haute Couture” collection of the

maison Carlo Pignatelli is naturally Made in Italy,

and the fashion designer was inspired by the

aesthetic canons of the past bringing back on

stage the good taste of the past but with extreme

modernity and actuality. And at the request of the

customer, the CERIMONIAL suit gets further

embellished thus becoming a unique creation.

The EVENTO collection is Made in Europe

with wholly Italian fabrics. The concept was

launched to satisfy a growing demand in

some European markets where clients,

especially the younger clientele, wanted to

keep the relation with the brand while

enjoying the same quality at a more

affordable price than that of the luxury

SARTORIAL and CERIMONIAL collections.

SARTORIAL

CERIMONIAL

EVENTO

BESPOKE

ELEGANCE

Creative research and the quality of

fabrics at the forefront of the

tailoring process

Precious and unusual details

Modelled silhouette interpreting the suit

Refinement and style at the core of the

new groom look

The essence of tailor-made in a suit

artfully stitched on the body and

embellished with personal style details

A sophisticated yet contemporary look

reflecting the high Italian

tailoring for the style of today’s

contemporary man while blending

tradition and innovation

Couture inspirations declined for

bespoke man fashion

Attention to details and creative rigor

creating bespoke elegance

Possibility of creating a tailor-made

suit even in remote for a distant client

on specific requests and occasions

TOTAL LOOK

The Carlo Pignatelli Accessories collection

interprets the ceremony garments with a unique

and personal style.

For the designer, the groom's look is impeccable

when each element is in the right place.

From the classic lace-up shoe to bring with the

formal outfits to the patent leather or patent

leather slippers designed for the most exclusive

dresses.

Everything is coordinated with the minimalist

design belts or embellished with the logo of the

maison which is also used on the chiseled silver

cufflinks. The fashion touch, the diamond rosary

necklace and the jewel detail on the bow tie.

Each piece of the 2018 accessories collection is

expertly interpreted with style details and

personalized details that make it unique and

exclusive.

Cult accessory for men is the shoe, strictly black,

with fine leathers and various shapes designed

for different looks.

For the new season the designer presents an

accessories collection with an extraordinary

charm that emphasizes a certain masculine

savoir-faire that for Carlo Pignatelli never goes

out of fashion. Like the felt hat from the bowler

line, or the stick in worked silver knob. Distinctive

signs of elegance are also the jewel details with

a masculine taste and an eccentric touch, such

as the classic pocket watch chains applied to the

waistcoats or the designer broches embellishing

the lapels of the jackets with a radical-chic mood.

FASHION WEEKS

Carlo Pignatelli CERIMONIAL is the Best Groom

Collection 2017. The prestigious award was assigned to the fashion designer

during the Elle International Bridal Awards, with the following

motivation:

"Nomination to the master of the ceremony made

in Italy, which made the story of the male suit.

Style and tailoring: an inimitable allure."

Milano Bridal Fashion Week

6-9 April 2018

Carlo Pignatelli will be presenting his collections at the following 2018 fashion shows:

FASHION AWARDS

Barcelona Bridal Fashion Week

23-29 April 2018

Pitti Uomo, Florence

12-15 June 2018

ATTRACTIVE PRICING COMPETITIVENESS

The maison Carlo Pignatelli is offering a highly

attractive wholesale pricing for the 3 collections:

SARTORIAL, CERIMONIAL, and EVENTO.

In particular, the “haute couture”

CERIMONIAL collection, although showing a

higher pricing level compared to the

SARTORIAL and EVENTO collections,

counterbalances the outstanding quality of

design and tailoring process with a highly

competitive pricing positioning that makes

the brand and the collection highly attractive

in what can be described in marketing as an

“exclusive luxury fashion product” at an

“affordable luxury pricing”.

For a sample of wholesale pricing, see following slide

In Italy, and within markets in Europe, the suggested retail price

comes as a result of applying a 2.8/3 multiplier, with SRP up to

300% the wholesale price.

Sample of

Wholesale Pricing

Carlo Pignatelli Cerimonial collection SS 2018:

Mod. 36JX083L (on the left)

complete suit + accessories: EUR640

mod. 36JX055C (on the right)


Carlo Pignatelli Evento collection SS 2018:

Mod. 36JXE12C (on the left)


mod. 36JXE01L (on the right)


Carlo Pignatelli Sartorial collection SS 2018:

Mod. 36JX315C (on the left)


Mod. 36JX318C (on the right)


Mod. 36JX083L Mod. 36JX055C Mod. 36JX315C Mod. 36JX318C Mod. 36JXE12C Mod. 36JXE01L

EYEING MARKETS IN ASIA WITH

CARLO PIGNATELLI IS PRESENTED

TO BLUEBELL GROUP BY MTW GROUP

Brand presentation by - Marketing that Works€¦ · Brand presentation . PROPOSITION OVERVIEW: The Competitive Advantage BRAND’s COMPETITIVE ADVANTAGE . Iconic Brand, Market Leader

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