Competitive Advantage .

• Competitive Advantage

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Competitive advantage - Further reading

1 Competitive Advantage: Creating and Sustaining Superior Performance by Michael

E. Porter


Competitive advantage - Further reading

1 Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors by Jaynie

L. Smith


Strategic management - Competitive advantage

1 It shows how a firm can use these forces to obtain a sustainable competitive advantage



1 Borrowing from Hamel and Porter, Kay claimed that the role of strategic

management is to identify core competencies, and then assemble

assets that will increase value added and provide a competitive advantage



1 In 1992 Jay Barney saw strategy as assembling the optimum mix of

resources, including human, technology and suppliers, and then

configuring them in unique and sustainable ways.Barney, J. (1991) “Firm Resources and Sustainable

Competitive Advantage”, Journal of Management, vol 17, no 1, 1991.



1 Their underlying assumption was that there is no better source of competitive advantage than a continuous stream of delighted

customers.



1 Because of the broad applicability of process management techniques,

they can be used as a basis for competitive advantage.



1 They showed how a competitive advantage could be found in

ensuring that customers returned again and again



1 James Gilmore and Joseph Pine found competitive advantage in mass

customization.Pine, J



1 *Will the proposed competitive advantage create Perceived Differential Value?


Demand chain management - Competitive advantages

1 To create sustainable competitive advantages with DDSN, companies

have to do deal with three conditions: Alignment (create shared incentives), Agility (respond quickly

to short-term change) and Adaptability (adjust design of the

supply chain).Lee, H, 2004. The Triple –A Supply Chain. Harvard Business

Review 82; 10 102-112https://store.theartofservice.com/the-competitive-advantage-toolkit.html

Strategic information system - Gaining competitive advantage

1 Some of the more common ways of thinking about gaining competitive advantage are:


Strategic information system - Gaining competitive advantage

1 It helps to talk about the possibilities of great breakthroughs, if it is always

kept in mind that there are many strategic systems developed and

installed that are successful enough to be highly praised within the

organization and offer a competitive advantage, but will not be written up

in the Harvard Business Review.


Strategic information system - Porter’s competitive advantage

1 Porter’s theories on competitive advantage are not tied to information

systems, but are used by others to involve information services technologies._In his book, Dr



1 The basic notion is that to understand competitive advantage in any firm, one cannot look at the firm

as a whole



1 Cost leadership is one of Porter’s two types of

competitive advantage


Resource-based view - What constitutes competitive advantage?

1 A competing firm can enter the market with a resource that has the ability to invalidate the prior firm's

competitive advantage, which results in reduced (read: normal) Economic rent|rents (Barney, 1986b, p658).



1 Sustainability in the context of a sustainable competitive advantage is independent with

regard to the time frame. Rather, a competitive advantage is sustainable when

the efforts by competitors to render the competitive advantage redundant have

ceased (: p102; Rumelt, 1984, p562). When the imitative actions have come to an end without disrupting the firm’s competitive

advantage, the firm’s strategy can be called sustainable.



1 This is in contrast to views of others (e.g., Porter) that a competitive advantage is sustained when it

provides above-average returns in the long run. (1985).



1 'Why is competitive survival more important than striving for competitive advantage?'



1 The main difference between the resource-based view of the firm and dynamic capabilities view is the fact that the latter focuses more on the issue of competitive survival rather

than achievement of sustainable competitive advantage


Servicizing - Strategic competitive advantage

1 In a climate of increasing global competition, reduced power of industrialised countries,

concerns over resilience of local economies and society in general, instability of financial markets, increasing depletion of resources,

shifting environmental burdens among countries, inequality in access to resources

and growing environmental impacts, servicizing solutions hold promise to create

'Competitive advantage|strategic competitive advantage' by:


Competitive advantage

1 New technologies such as robotics and information technology can provide competitive advantage, whether as a part of the product

itself, as an advantage to the making of the product, or as a competitive

aid in the business process (for example, better identification and

understanding of customers).



1 Competitive advantage attempts to correct for this issue by stressing maximizing scale economies in goods and services that garner premium prices (Stutz and Warf

2009).



1 Superior performance outcomes and superiority in production resources

reflects competitive advantage (Day and Wesley 1988 cited by Lau 2002,

p.125).



1 Superior performance being the ultimate desired goal of a firm,

competitive advantage becomes the foundation highlighting the

significant importance to develop same.'


Corporate strategy - Competitive advantage

1 In 1980, Porter defined the two types of competitive advantage an organization can achieve relative to its rivals: lower cost or Product differentiation|differentiation. This advantage derives from attribute(s) that allow an organization to outperform its competition, such as superior market

position, skills, or resources. In Porter's view, strategic management should be concerned

with building and sustaining competitive advantage.


Sustainable competitive advantage

1 New technologies such as robotics and information technology can provide competitive advantage, whether as a part of the product

itself, as an advantage to the making of the product, or as a competitive

aid in the business process (for example, better identification and

understanding of customers).


Sustainable competitive advantage - Overview

1 Michael Porter defined the two types of competitive advantage an organization can achieve relative to its rivals: lower cost or Product differentiation|differentiation. This advantage derives from attribute(s) that allow an organization to outperform its competition, such as superior market

position, skills, or resources. In Porter's view, strategic management should be concerned

with building and sustaining competitive advantage.


Sustainable competitive advantage - Overview

1 Competitive advantage attempts to correct for this issue by stressing maximizing scale economies in goods and services that garner premium prices (Stutz and Warf

2009).


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Competitive Advantage .

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