Brand identity guidelines Specifications: 10.1 Direct marketing v3.2 / April 10, 2013
Jan 30, 2020
Brandidentityguidelines Specifications:10.1Directmarketing v3.2/April10,2013
SIX Payment Services LtdLead ManagementStreet and numberP.O. BoxPostal code and place
Media-specific designDirect marketing media are basically either letters or flyers, with characteristic elements for consistency.However, each medium has its own specific layout requirements.
Types of media– Letter with reply card– Letter flyer– Flyer A5– Reply card A5– Flyer A6 /5– E-mail flyer
SIX Payment Services LtdLead ManagementStreet and numberP.O. BoxPostal code and place
Company:
Name, Prename:
Street and number:
Postal code and place:
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga.
Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so
Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290!
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Kind regards
Maximilian MustermannHeadofCommunications
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Vulputatevelitesemolestieconsequat
Hillibusdandasimamressuntetquisquotoetaditinulpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.
Lorem ipsum: Nis exerestiis:
Lorem ipsum Ri quamus, estiorerae dolupti assimin consequis maioreri repudae. Parum lacepelit ilique magnatectur mos consed que con ra endit molupta quunt.
Darendo: Resalutis: Resalutis:
Porum fugita:
Finguare:
Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumvendantoestetetdipit,elmagnietberest.Nequissapicteisimusa.
Place and date
Utquamusaepanosminciadundit,volorumetquiblaborrum!
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
T +41848660000F +41848660000info@six-payment-services.comwww.six-payment-services.com
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Cicrumcunstaetanteinurbemrevertitestviascomplerefomineseusploclsillimundinovaegloriaspatiaartesmini.
Special
Letter with reply card (example)
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus,
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemPelit eos ra pa co et es et ut hil initint es et odis moluptas quas qui dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis an ter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so– As sincte sapieniti occab iurepudae lorem ipsumer
Fuga nam ea nus velligent – aut ut aut audam accusapieNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem ve dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum l maio quid atur? Que voluptaspisi cullabo reni-tatati ilia ducim CHF 290!
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Place and date
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesautidebissinvernatesnihililitadquidisderiatemetquiasperidollaboreNequiadiciipitium.
T+41583999111www.six-payment-services.cominfo@six-payment-services.com
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
Please contactLeadManagementT+41848663333F+41848663334leadmanagement@six-payment-services.com
Special
Letter flyer(example)
On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio idun-tum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.
«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum
es ex explit, tem– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.
Informationen zur GiftCard finden Sie auf www.giftcard.ch
CHF 75.–
Weiterempfehlenlohntsich!
GiftCardim
Wertvon
LoremipsumdolorErimusanisadquame.
Teilnahmeschluss:31.08.2013!
Quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.
Nimintis molorrum: Eicit in neceror poritate nossed maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo! Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex Tetur audis eatem aut quos essimus aut occulla ndebis nihil Weost. Die Verlosung findet statt am 16. September 2013.
Rechtliche Hinweise1. Ut mod quo to berum velitis sandus si te lat officient volupta eum atur repudi
naturi con pedis eostiissunt aut autenis dolorumquis eum ut fuga. Nem rero elluptatur, quunt, con pa nimintis molorrum eicit in neceror poritate nossed
2. Maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo. Nam, ut haruptatur? Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias.
3. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum quid min por ad et int, corum, venis rehenis re odis si reprovi tatintio. Nequia dici ipitium ligendiam dis dolupie ntibusa is dolupis cones aut idebiss
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Ipsum lorem doloreste!– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
– Quaectur minvelles minis dollesequi quasper. Minvelles audantionem dolenit.
– Laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus.
– At hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich
T +41848660000www.six-payment-services.com
Weiterempfehlenundprofitieren!
PaymentServices
Lorem
isum
dolor!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.
Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
SIX Payment Services LtdStreetandnumberPostalcodeandplaceCountry
T+41848660000F+41848660000info@six-payment-services.comwww.six-payment-services.com
Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.
Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus
aut occulla ndebis nihil explit, tem– Weost, nobitaq uassimp ernataeria
sed que sundio tempostent.
Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.
Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dolenit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*
Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,
atesed ut vuluva riad
DolenitlautquevolorruptatautofficillaniatiAdmosipsuntiurautemeicidelenderspisexcersuntiurersautemeicidelenderspisexcersuntiurautemeicidelenderspisexcerferiasapit
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
Responsem Kirta
Lorem ipsum dolorem – rutata rumba lorem neukmixer:
Budantionem dolenit laut que volorruptat erste heralder aut officil laniati of ficium dolorem ipsum
Lorem ipsum dolliwatsch neukmix heralfer Hersater
Minvelles minis dollesequi quasper rore rorem Dolliware
Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334
©S
IXP
aym
entS
ervi
ces
Ltd
2012
Responsem: 12.4.2013!
SIX
Paym
ent S
ervices LtdLead
Man
agem
ent
Street an
d n
um
ber
P.O. B
oxPo
stal cod
e and
place
Lo
rem ip
sum
do
lliwatsch
neu
km
ix:
Com
pany:
Mr.
Mrs.
Nam
e, Pren
ame
Street an
d numb
er
Place
Fon
E-m
ail
((Picture))
At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese.
Horemtebsumdolorplum–rorettiswisumerraredokuments.Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!
Special
Flyer A5(example)
Reply card A5(example)
Flyer A6/5(example)
E-mail flyer(example)
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
PaymentServices
Antwortkarte Ich wünsche eine persönliche Schulung und nehme am Wettbewerb teil.
Bitte nehmen Sie telefonisch mit mir Kontakt auf. Sie erreichen mich unter:
Bitte ausfüllen*:
Partner-ID: Firma:
Vorname, Name: Strasse, Nr.:
Postfach: PLZ, Ort:
Tel.: E-Mail:
Gewünschter Schulungstermin zwischen und
*BitteüberprüfenSiedieAngaben,korrigierenSieallfälligeFehlerundergänzenSiedieleerenFelder.
Mit
Wettbwerb
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page2
Directmarketing
1. Mediaoverview
Characteristic letter elements– Pace field with text or Pace transparent with text– Tint of light primary business area color– One pair of secondary colors
(i.e. for flashes).
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga.
Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so
Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290!
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Kind regards
Maximilian MustermannHeadofCommunications
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Vulputatevelitesemolestieconsequat
Hillibusdandasimamressuntetquisquotoetaditinulpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.
Lorem ipsum: Nis exerestiis:
Lorem ipsum Ri quamus, estiorerae dolupti assimin consequis maioreri repudae. Parum lacepelit ilique magnatectur mos consed que con ra endit molupta quunt.
Darendo: Resalutis: Resalutis:
Porum fugita:
Finguare:
Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumvendantoestetetdipit,elmagnietberest.Nequissapicteisimusa.
Place and date
Utquamusaepanosminciadundit,volorumetquiblaborrum!
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
T +41848660000F +41848660000info@six-payment-services.comwww.six-payment-services.com
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Cicrumcunstaetanteinurbemrevertitestviascomplerefomineseusploclsillimundinovaegloriaspatiaartesmini.
Special
Letter with reply card (example front page)
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus,
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemPelit eos ra pa co et es et ut hil initint es et odis moluptas quas qui dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis an ter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so– As sincte sapieniti occab iurepudae lorem ipsumer
Fuga nam ea nus velligent – aut ut aut audam accusapieNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem ve dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum l maio quid atur? Que voluptaspisi cullabo reni-tatati ilia ducim CHF 290!
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Place and date
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesautidebissinvernatesnihililitadquidisderiatemetquiasperidollaboreNequiadiciipitium.
T+41583999111www.six-payment-services.cominfo@six-payment-services.com
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
Please contactLeadManagementT+41848663333F+41848663334leadmanagement@six-payment-services.com
Special
Letter flyer(example)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(1/2) next
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page3
Directmarketing
2. Layoutprinciples
((Picture))
At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese.
Horemtebsumdolorplum–rorettiswisumerraredokuments.Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!
Special
Flyer A5(examples cover page)
Flyer A6/5(examples)
E-mail flyer(examples)
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequia.
Learnmore
Learnmore
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
Characteristic flyer elements– Pace transparent with text and
picture– 2 options for picture placement:
at the bottom of the format or more prominently within the Pace transpar-ent.
– Layout of inside pages depends on the position of the picture on the front (see 5.1 and 6.1).
– Sticker or note flash– Primary business area colors– One pair of secondary colors
(i.e. for flashes or subheadlines on inside pages)
Horemtebsumdolorplum–rorettiswisumerrare!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!
At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese qui 350.– quasper!
Special Weiterempfehlenundprofitieren!
PaymentServices
Lorem
isum
dolor!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.
Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
Weiterempfehlenundprofitieren!
PaymentServices
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
Lorem
isum
dolor!
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(2/2) back
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page4
Directmarketing
2. Layoutprinciples
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga.
Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so
Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290!
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Kind regards
Maximilian MustermannHeadofCommunications
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Vulputatevelitesemolestieconsequat
Hillibusdandasimamressuntetquisquotoetaditinulpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.
Lorem ipsum: Nis exerestiis:
Lorem ipsum Ri quamus, estiorerae dolupti assimin consequis maioreri repudae. Parum lacepelit ilique magnatectur mos consed que con ra endit molupta quunt.
Darendo: Resalutis: Resalutis:
Porum fugita:
Finguare:
Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumvendantoestetetdipit,elmagnietberest.Nequissapicteisimusa.
Place and date
Utquamusaepanosminciadundit,volorumetquiblaborrum!
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
T +41848660000F +41848660000info@six-payment-services.comwww.six-payment-services.com
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Cicrumcunstaetanteinurbemrevertitestviascomplerefomineseusploclsillimundinovaegloriaspatiaartesmini.
Special
1 Pace field Tint of primary business
area color DPS Sun, do not use tint of DPS Ruby
2 Pace transparent without picture
Primary business area color, DPS Sun is recommended
3 Picture at the bottom
of the format Primary business area color, DPS Sun is recommended
4 Picture within the Pace transparent
Primary business area color
5 Picture within the Pace transparent on e-mail flyer
Primary business area color
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus,
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemPelit eos ra pa co et es et ut hil initint es et odis moluptas quas qui dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis an ter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so– As sincte sapieniti occab iurepudae lorem ipsumer
Fuga nam ea nus velligent – aut ut aut audam accusapieNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem ve dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum l maio quid atur? Que voluptaspisi cullabo reni-tatati ilia ducim CHF 290!
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Place and date
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesautidebissinvernatesnihililitadquidisderiatemetquiasperidollaboreNequiadiciipitium.
T+41583999111www.six-payment-services.cominfo@six-payment-services.com
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
Please contactLeadManagementT+41848663333F+41848663334leadmanagement@six-payment-services.com
Special
1 2
Ipsum lorem doloreste!– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
– Quaectur minvelles minis dollesequi quasper. Minvelles audantionem dolenit.
– Laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus.
– At hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich
T +41848660000www.six-payment-services.com
Weiterempfehlenundprofitieren!
PaymentServices
Lorem
isum
dolor!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.
Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
3 4 5
((Picture))
At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese.
Horemtebsumdolorplum–rorettiswisumerraredokuments.Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!
Special
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitasligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga.
Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so
Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290!
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Kind regards
Maximilian MustermannHeadofCommunications
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Vulputatevelitesemolestieconsequat
Hillibusdandasimamressuntetquisquotoetaditinulpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.
Lorem ipsum: Nis exerestiis:
Lorem ipsum Ri quamus, estiorerae dolupti assimin consequis maioreri repudae. Parum lacepelit ilique magnatectur mos consed que con ra endit molupta quunt.
Darendo: Resalutis: Resalutis:
Porum fugita:
Finguare:
Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumvendantoestetetdipit,elmagnietberest.Nequissapicteisimusa.
Place and date
Utquamusaepanosminciadundit,volorumetquiblaborrum!
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
T +41848660000F +41848660000info@six-payment-services.comwww.six-payment-services.com
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Cicrumcunstaetanteinurbemrevertitestviascomplerefomineseusploclsillimundinovaegloriaspatiaartesmini.
Special
Ipsum lorem doloreste!– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
– Quaectur minvelles minis dollesequi quasper. Minvelles audantionem dolenit.
– Laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus.
– At hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich
T +41848660000www.six-payment-services.com
Weiterempfehlenundprofitieren!
PaymentServices
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
Lorem
isum
dolor!
Exception:Tints of DPS Ruby can be used for Pace field or other color fields.
Not recommended:DPS Ruby for borders where Pace transparent is DPS Ruby.
Dear Mr. Mustermann
Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus,
Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemPelit eos ra pa co et es et ut hil initint es et odis moluptas quas qui dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis an ter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so– As sincte sapieniti occab iurepudae lorem ipsumer
Fuga nam ea nus velligent – aut ut aut audam accusapieNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem ve dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum l maio quid atur? Que voluptaspisi cullabo reni-tatati ilia ducim CHF 290!
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Place and date
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesautidebissinvernatesnihililitadquidisderiatemetquiasperidollaboreNequiadiciipitium.
T+41583999111www.six-payment-services.cominfo@six-payment-services.com
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
Please contactLeadManagementT+41848663333F+41848663334leadmanagement@six-payment-services.com
SpecialHoremtebsumdolorplum–rorettiswisumerrare!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!
At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese qui 350.– quasper!
Special
Exception:DPS Ruby can be used for Pace transparent.
Color for flashes– Primary business area color
or secondary color– Stickers: use specified colors
(see 8.1 and 8.3)– Notes: use specified colors
(see 8.4 and 8.6) – Always use high contrast background
color for e-mail flyers.
Color for Pace field and Pace transparent– Use primary business area colors.
− First choice: DPS Sun, the light and fresh primary business area color, for recognition and impact − Only as an exception: tints of DPS Ruby for Pace transparent, Pace fields and color fields.
Text colors − On front pages always primary business area color, white or SIX Rock − On inside pages not more than one pair of additional secondary colors − Always ensure good color contrast − Letter and flyer text: use color to structure and for contrast.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page5
Directmarketing/2.Layoutprinciples
2.1 Colorusage
Format210 x 402 mm
MarginsTop: 10 mmLeft: 30 mmRight: 15 mmBottom: 17.875 mm
Column grid8 columnsGutter width: 5 mm
Pace field with textFor reply card Fixed position (aligns with postal elements on back)
TemplatesUse the InDesign templates provided by the link at the lower left of this page.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
Downloads
Ì TemplateLetter(indd)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page6
Directmarketing
3. Letter
Dear Mr. Mustermann¶Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte volores dolectur sin ressit quam aut delende mquamenestem nimi, suntiorat laborrovide dita dolorerchic testibus sitem fuga. ¶Ovidipicit optatus int, est estio cullabo renitatati int, tem quae nientemPelit eos ra pa con none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350! ¶Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis anter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so¶Fuga nam ea nus volupta velligent – aut ut aut audam accusapietNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem vel maio quid atur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, unt idia prem in con reres velique verum faccus illabor essinvelecte. Kipsunti orepro blabore CHF 290! ¶Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!¶Kind regards¶¶¶¶Maximilian MustermannHeadofCommunications
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Vulputatevelitesemolestieconsequat
Hillibusdandasimamressuntetquisquotoetaditinlpaducipsumaseturautem.Lendelenisduci-atquissanditiasitasplabisquamfaceresam,sequoquiasexpedutvolorentmagnat.
Lorem ipsum: Nis exerestiis:
Lorem ipsum Ri quamus, estiorerae dolupti assimin consequis maioreri repudae. Parum lacepelit ilique magnatectur mos consed que con ra endit molupta quunt.
Darendo: Resalutis: Resalutis:
Porum fugita:
Finguare:
Erchillorrumdidolorposam,ullautvenimnulparcilictotavoluptanum,ilmolupturionsequaevolutvolorumharchilmadolloriatiumiumestrumfugiadolumestetetdipit,elmagnietberest.Nequissapicteisimusa.
Place and date
Utquamusaepanosminciadundit,volorumetquiblaborrum!
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
T +41848660000F +41848660000info@six-payment-services.comwww.six-payment-services.com
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Cicrumcunstaetanteinurbemrevertitestviascomplerefomineseusploclsillimundinovaegloriaspatiaartesmini.
Special
1
2
3
5
5
7
8
11
13
12
14
10
12
6
6
0
10
49.5
59.5
99109.5
132.5
269
304297
384.5
402
0 30 110.5 156.75 210
9
4
297
402
105
A4
A6/5
210
1 LogoAlways align upper leftX height: 8 mm
2 Direct marketing blockLinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9.5 ptBlock line: 0.3 ptColor: SIX RockAlign block left Fixed height
3 AddressLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX RockAlign left, fixed position
4 Sender information LinotypeUniversCondensedRegular: 7.5 ptLine spacing: 9 ptColor: SIX RockFixed height
5 Date/contentLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX Rock
6 Headline LinotypeUnivers CondensedRegular: 20 ptLine spacing: 23 ptColor: primary business area color
7 Subheadline LinotypeUnivers BasicMedium: 9.5 ptLine spacing: 12 ptColor: primary business area color or SIX Rock
8 Academic title/ Qualification, Level, Area of expertise/ Department LinotypeUnivers CondensedRegular: 8 ptLine spacing: 10.5 ptColor: SIX Rock
9 Card combi LogoAlign right, fixed positionSize: 60 % of logo height
10 StickerFixed position
See sticker colors.
11 Lead textLinotypeUnivers CondensedRegular: 16 ptLine spacing: 18.5 ptColor: SIX Rock
12 Marginal textLinotypeUnivers CondensedRegular: 8 ptLine spacing: 10.5 ptColor: dark primary business area color or SIX Rock
13 Fill-in textLinotypeUnivers Basic Light: 8 ptLine spacing: 10.5 ptColor: SIX RockFill-in lines and boxes: 0.3 pt
14 Pace fieldTint of light primary busi-ness area color (i.e. 20 % DPS Sun)Pace height: 1.5 X
Example layout
Format 210 x 402Measurements in mm¶ blank line
See type summary for more details.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page7
Directmarketing/3.Letter
3.1 Letter,front
SIX Payment Services LtdLead ManagementStreet and numberP.O. BoxPostal code and place
Company: ¶Name, Prename: ¶Street and number: ¶Postal code and place:
1
3
297304
332.25341
402
0 7 210
2
110 138
01 Sender information
LinotypeUnivers BasicLight: 8 ptLine spacing: 10.5 ptAlign left, fixed positionFill-in lines: 0.3 pt
2 Postage zoneAccording to local postal regulations
3 Address blockLinotypeUnivers BasicLight: 12 ptLine spacing: 15 ptFixed position
Example layout
Format 210 x 402Measurements in mm¶ blank line
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page8
3.2 Letter,backDirectmarketing/3.Letter
Format A4210 x 297 mm
MarginsTop: 10 mmLeft: 30 mmRight: 15 mmBottom: 17.875 mm
Column grid8 columnsGutter width: 5 mm
Pace transparentPosition variable in the horizontal grid
TemplatesUse the InDesign templates provided by the link at the lower left of this page.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
Downloads
Ì TemplateLetterflyer(indd)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page9
Directmarketing
4. Letterflyer
Dear Mr. Mustermann¶Catem nem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem velis maio quide mo-luptatur? Que voluptaspisi ilia ducim eumqui nost ullor rendunt iasimus, ¶¶¶
¶¶¶
¶
¶Call-to-action www.six-payment-services.com/lorewmipsum – until end of january 2012!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemPelit eos ra pa co et es et ut hil initint es et odis moluptas quas qui dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum Nem est explaut CHF 350!
Nam ea nus volupta velligent aut:– As sincte sapieniti occab iurepudae lorem ipsumer– Onecto mint lati aut maximus quatus evenet es periore scilitis an ter faccus illabor essinvelecte volores dolectur sin – Ut quamusae pa nos mincia dundit, volorum et qui blaborrum so– As sincte sapieniti occab iurepudae lorem ipsumer
Fuga nam ea nus velligent – aut ut aut audam accusapieNem est ut explaut quam, cullabo renitatati a quiam quate int tem quae nientem ve dolu erst dolummn none doloria si ilis nonsecto molumenimi, sum l maio quid atur? Que voluptaspisi cullabo reni-tatati ilia ducim CHF 290!
Publish Company Inc.Peter BergManaging director marketingStreet and numberP.O. BoxPostal code and place
Place and date
P.O.Box Postalcodeandplace P.P.APartner-ID:PID LoremipsumXY06/12
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesautidebissinvernatesnihililitadquidisderiatemetquiasperidollaboreNequiadiciipitium.
Special
T+41583999111www.six-payment-services.cominfo@six-payment-services.com
SIX Payment Services LtdStreetandnumberP.O.BoxPostalcodeandplace
Please contactLeadManagementT+41848663333F+41848663334leadmanagement@six-payment-services.com
2
3
5
6
7
5
8
9
1
0
10
93
49.5
59.5
100
110
148.5152
297
279.125
2.9
774
0 210
10 11
4 4
area color or SIX Rock
8 Subheadline LinotypeUnivers BasicMedium: 9.5 ptLine spacing: 12 ptColor: primary business area color or SIX Rock
9 PicturesPosition in grid
10 Sender information LinotypeUnivers CondensedBold and CondensedRegular: 7.5Line spacing: 9 ptTop line: 0.3 ptColor: SIX Rock
11 Card combi logoAlign right on margin, at top with sender informa-tion.Size: 60 % of logo height (minimum size)
1 LogoAlways align upper leftX height: 8 mm
2 Direct marketing blockLinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9.5 ptBlock line: 0.3 ptColor: SIX RockAlign block leftFixed height
3 AddressLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX RockAlign left, fixed position
4 StickerFixed position
See sticker colors.
5 ContentLinotypeUnivers BasicLight: 9.5 ptLine spacing: 12 ptColor: SIX Rock
6 Headline LinotypeUnivers CondensedRegular: 24 ptLine spacing: 27.5 ptColor: white, SIX Rock or dark primary business area color
7 Lead textLinotypeUnivers BasicMedium: 12 ptLine spacing: 15 ptColor: primary business
Example layout
Format DIN A4Measurements in mm¶ blank line
See type summary for more details.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page10
Directmarketing/4.Letterflyer
4.1 Letterflyer,front
Grid for Pace transparent and picturesUse the InDesign templates provided by the link at the lower left of this page or build up grid as shown.
Grid for Pace transparent and pictures
1/16
FrontHeadline, Pace transparent, picture
Fixed position for headline. Maximum height for Pace transparent is 6/16. Pace transparent and picture height are variable.
Divide format into a 16-part grid. Position headline, Pace transparent and picture on this grid.
6/16
Variation with picture within Pace transparent
6 /16
InsidePace transparent with picture
4/16
Pace transparent height is variable.Recommended height is 4/16
4/16
Variation with picture over the whole spread
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(1/3) next
Downloads
Ì TemplateFlyerA5(indd)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page11
Directmarketing
5. FlyerA5
Column grid8 columnsGutter width: 4 mm
Baseline gridStart: 11.17 mmIncrement: 12 pt
Format A5148 x 210 mm
MarginsTop: 9 mmLeft: 24 mmRight: 12 mmBottom: 16.796 mm
Format and grid for contentBuild up grid as shown. Keep the column grid the same throught the whole flyer. For example column grids, see next page.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(2/3) nextback
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page12
Directmarketing
5. FlyerA5
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
Example column gridsPlace all text with the defined 8 column grid, in one or two columns. Place pictures within the grid and within the Pace transparent.
1 column 2 columns, same width 2 columns, small column for secondary content
2 columns, small column for secondary content
PicturesWithin grid and half of Pace transparent if cover has picture at bottom (see next page).
Within grid and across entire spread if cover has picture within Pace transparent (see next page).
Within the grid, align pictures according to basic layout rules.
TextColumns within the grid
Text: optionalTeaser on picture or color field within Pace transparent
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(3/3) back
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page13
Directmarketing
5. FlyerA5
Horemtebsumdolorplum–rorettiswisumerrare!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!¶At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese qui 350.– quasper!
Special
((Picture))
At hillace rorate mo cum core du cia volorep resi erum is am faccus, nonse re qui unt latecepel um vollant elique autemped et ut accae quo dem simi, uter atesed ut voloe resto omnim quaectur ilos minvelles minis mei dollese.
Horemtebsumdolorplum–rorettiswisumerraredokuments.Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor!
Special
2
7
7
6
1
1 LogoAlways align upper leftX height: 7 mm
2 Headline LinotypeUnivers CondensedRegular: 24 pt/20 ptLine spacing: 27.5 pt/23 ptColor: SIX RockSee type summary for more details.
3 Pace transparent Height is variable.Use primary business area colors.Avoid tints of DPS Ruby.
4 Subheadline LinotypeUnivers CondensedRegular: 18 pt/16 ptLine spacing: 20.5 pt/18.5 pt
Color: white/dark primary business area colorSee type summary for more details.
5 Lead textLinotypeUnivers BasicMedium: 8.5Line spacing: 12 ptColor: primary business area color, highlights in white
Align all text left.
6 Key visual picture Place at the bottom of the
format or more prominently within Pace transparent.
Layout of inside pages de-pends on the position of the picture on the front.
Follow picture guidelines.
7 StickerVariable position
See sticker colors.
0 0
9 9
39.5 39.5
105 105
78.813
157.5
171
210 210
0 024 24136 136148 148
2
34
3
5
1
5
4
6
Format DIN A5Measurements in mm¶ blank line
See type summary for more details.
Example cover, picture at bottom Example cover, picture within Pace transparent
Corresponding example inside pages, picture across entire Pace transparent
Corresponding example inside pages, picture in half of Pace transparent
SIX Payment Services LtdStreetandnumberPostalcodeandplaceCountry
T+41848660000F+41848660000info@six-payment-services.comwww.six-payment-services.com
Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.
Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus
aut occulla ndebis nihil explit, tem– Weost, nobitaq uassimp ernataeria
sed que sundio tempostent.
Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.
Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dolenit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*
Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,
atesed ut vuluva riad
DolenitlautquevolorruptatautofficillaniatiAdmosipsuntiurautemeicidelenderspisexcersuntiurersautemeicidelenderspisexcersuntiurautemeicidelenderspisexcerferiasapit
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
Responsem Kirta
Lorem ipsum dolorem – rutata rumba lorem neukmixer:
Budantionem dolenit laut que volorruptat erste heralder aut officil laniati of ficium dolorem ipsum
Lorem ipsum dolliwatsch neukmix heralfer Hersater
Minvelles minis dollesequi quasper rore rorem Dolliware
Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334
©S
IXP
aym
entS
ervi
ces
Ltd
2012
Responsem: 12.4.2013!
SIX Payment Services LtdStreetandnumberPostalcodeandplaceCountry
T+41848660000F+41848660000info@six-payment-services.comwww.six-payment-services.com
Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.
Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus
aut occulla ndebis nihil explit, tem– Weost, nobitaq uassimp ernataeria
sed que sundio tempostent.
Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.
Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dolenit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*
Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,
atesed ut vuluva riad
DolenitlautquevolorruptatautofficillaniatiAdmosipsuntiurautemeicidelenderspisexcersuntiurersautemeicidelenderspisexcersuntiurautemeicidelenderspisexcerferiasapit
Responsem Kirta
Lorem ipsum dolorem – rutata rumba lorem neukmixer:
Budantionem dolenit laut que volorruptat erste heralder aut officil laniati of ficium dolorem ipsum
Lorem ipsum dolliwatsch neukmix heralfer Hersater
Minvelles minis dollesequi quasper rore rorem Dolliware
Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334
©S
IXP
aym
entS
ervi
ces
Ltd
2012
Responsem: 12.4.2013!
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page14
Directmarketing/5.FlyerA5
5.1 FlyerA5,front
Format DIN A5Measurements in mm¶ blank line
Align all text left.See type summary for more details.
Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.¶Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dole-nit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*¶Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,
atesed ut vuluva riad
Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.¶Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.¶Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus
aut occulla ndebis nihil explit, tem– Weost, nobitaq uassimp ernataeria
sed que sundio tempostent.
SIX Payment Services LtdStreetandnumberPostalcodeandplaceCountry
T+41848660000F+41848660000info@six-payment-services.comwww.six-payment-services.com
DolenitlautquevolorruptatautofficillaniatiAdmosipsuntiurautemeicidelenderspisexcersuntiurersautemeicidelenderspisexcersuntiurautemeicidelenderspisexcerferiasapit
Responsem Kirta¶Lorem ipsum dolorem – rutata rumba lorem neukmixer: ¶
Budantionem dolenit laut que volorruptat erste heralder aut officil laniati of ficium dolorem ipsum
¶ Lorem ipsum dolliwatsch neukmix heralfer Hersater
¶ Minvelles minis dollesequi quasper rore rorem Dolliware
¶Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334
©S
IXP
aym
entS
ervi
ces
Ltd
2012
Responsem: 12.4.2013!
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
SIX Payment Services LtdStreetandnumberPostalcodeandplaceCountry
T+41848660000F+41848660000info@six-payment-services.comwww.six-payment-services.com
Kassimus listoOn non exernatur re, quisinu llupta tem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum hal rum es ex etur audis eatem aut qur.
Rapodo bezalumOn non exernatur re, quisinu lluptatem es ratem desto cuptatiunt maio mosa se-quian dicitio iduntum harum es ex etur audis eatem aut quos essimus aut oc-culla ndebis.
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus
aut occulla ndebis nihil explit, tem– Weost, nobitaq uassimp ernataeria
sed que sundio tempostent.
Ipsum lorem dolorAt hillace rrorate mo cum core du cia voloreperum is am faccus, nonse re qui unt latecepel ipsum vollant elique au-temped et ut accae quo molendem simi, ut atesed ut voloresto omnim quaectur minvelles minis dollesequi quasper.
Dolorem loremMinvelles minis dollesequi quasper rore rorem aut quatet audantionem dolenit laut que volorruptat aut officil laniati of fic im enducim quia aboremque quia venimus. Ad mos autem – rurare CHF 51.– lorem denum*
Lorem ipsum:– Ipsum vollant cuptatiunt– Relique nihitatem – Tautemped – Zet ut accae quo molendem simi,
atesed ut vuluva riad
DolenitlautquevolorruptatautofficillaniatiAdmosipsuntiurautemeicidelenderspisexcersuntiurersautemeicidelenderspisexcersuntiurautemeicidelenderspisexcerferiasapit
«Loremipsum–doloremsemperfidumregulatorestisfingitarelotuspetisor!»
Responsem Kirta
Lorem ipsum dolorem – rutata rumba lorem neukmixer:
Budantionem dolenit laut que volorruptat erste heralder aut officil laniati of ficium dolorem ipsum
Lorem ipsum dolliwatsch neukmix heralfer Hersater
Minvelles minis dollesequi quasper rore rorem Dolliware
Rorem aut quatet audantionem dolenit keuher neu neureste otter Lonnum eiheder 0848 66 3334
©S
IXP
aym
entS
ervi
ces
Ltd
2012
Responsem: 12.4.2013!
3
3
5
4
1 Picture, Pace transparent Across the top Bleeding on three sides
2 Subheadline LinotypeUnivers BasicMedium: 9.5 ptLine spacing: 12 ptColor: dark primary business area color, SIX Rock or secondary color
3 ContentLinotypeUnivers BasicLight and BasicMedium: 8.5 ptLine spacing: 12 ptColor: SIX Rock
4 Marginal textLinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9 ptTop line: 0.3 ptColor: SIX Rock
5 Sender information LinotypeUnivers CondensedBold and CondensedRegular: 7.5Line spacing: 9 ptColor: SIX Rock
6 Quote or additional text LinotypeUnivers CondensedRegular: 18 pt/20 ptLine spacing: 20.5 pt/23 ptColor: primary business area color or white
7 Communicative textLinotypeUnivers CondensedMedium: 9.5 ptLine spacing: 12 ptColor: primary business area colors
8 Code number/copyright LinotypeUnivers CondensedRegular: 6 ptLine spacing: 8 ptColor: SIX Rock
6
5.7
1.7
2.5
8
2
2
1
4/16 (52.5)
7
Example layout,picture half of Pace transparent (on front picture must be at bottom)
Example layout,picture across entire spread (on front, picture within Pace transparent)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page15
Directmarketing/5.Flyer
5.2 FlyerA5,inside
SIX
Payment S
ervices LtdLead M
anagem
entS
treet and number
P.O. B
oxPostal code and place
Lo
rem ip
sum
do
lliwatsch
neu
km
ix: ¶C
omp
any: ¶
Mr.
Mrs.
Nam
e, Pren
ame:
¶Street an
d numb
er: ¶P
lace: ¶Fon: ¶E
-mail:
1
2
3
136
210
0
9
118.125
14878.50 110 136
Example layout
Format DIN A5Measurements in mm¶ blank line
See type summary for more details.
1 Return address, fill-inLinotypeUnivers BasicLight and BasicMedium: 8.5 ptLine spacing: 12 ptFixed positionFill-in line: 0.3 ptColor: SIX Rock
2 Business area addressLinotypeUnivers BasicLight: 12 ptLine spacing: 15 ptFixed positionColor: Black
3 Postal zoneAccording to local postal regulations
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page16
Directmarketing/5.FlyerA5
5.3 FlyerA5,back
Format DIN A5Measurements in mm¶ blank line
See type summary for more details.
1 LogoAlways align lower leftX height: 8 mm
2 Pace fieldTint of light primary busi-ness area color (i.e. 20 % DPS Sun)Pace height: 1.5 X
3 Headline LinotypeUnivers CondensedRegular: 20 ptLine spacing: 23 ptColor: primary business area color
4 Fill-in textLinotypeUnivers Basic Light: 8 ptLine spacing: 10.5 ptColor: SIX RockFill-in lines and boxes: 0.3 pt
5 Marginal textLinotypeUnivers CondensedRegular: 8 ptLine spacing: 10.5 ptColor: dark primary business area color or SIX Rock
6 StickerFixed position
See sticker colors.
7 Card combi logoAlign right, fixed positionSize: 50 % of logo height
PaymentServices
Antwortkarte Ich wünsche eine persönliche Schulung und nehme am Wettbewerb teil.
Bitte nehmen Sie telefonisch mit mir Kontakt auf. Sie erreichen mich unter:
Bitte ausfüllen*:
Partner-ID: Firma:
Vorname, Name: Strasse, Nr.:
Postfach: PLZ, Ort:
Tel.: E-Mail:
Gewünschter Schulungstermin zwischen und
*BitteüberprüfenSiedieAngaben,korrigierenSieallfälligeFehlerundergänzenSiedieleerenFelder.
Mit
Wettbwerb
0
9
130
11/16 (101.75)
148
0 24 198 210
32
4
5 6
71
Example layout
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page17
Directmarketing/5.FlyerA5
5.4 ReplycardA5,front
Format DIN A5Measurements in mm¶ blank line
See type summary for more details.
SIX Payment Services LtdLead ManagementStreet and numberP.O. BoxPostal code and place
0
148
70
0 210
2
1
3 Postal zone According to local postal
regulations
2 Business area addressLinotypeUnivers BasicLight: 12 ptLine spacing: 15 ptFixed positionColor: black
Example layout
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page18
Directmarketing/5.FlyerA5
5.5 ReplycardA5,back
3/16
3/16
Grid for Pace transparent and pictures
1/16
Grid for Pace transparent and picturesUse the InDesign templates provided by the link at the lower left of this page or build up grid as shown.
FrontHeadline, Pace transparent, picture
Fixed position for headline. Maximum height for Pace transparent is 6/16. Pace transparent and picture size are variable.
Divide format into a 16-part grid. Position headline, Pace transparent and picture on this grid.
6/16
6/16
Variation with picture within Pace transparent
InsidePace transparent with picture
Place the Pace transparent over 2 of 3 pages.Pace transparent height is variable.Recommended height is 3/16.
Variation with picture over 2 of 3 pages within Pace transparent
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(1/3) next
Downloads
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page19
Directmarketing
6. FlyerA6/5
Format (closed):105 x 210 mm
MarginsTop: 8 mmLeft: 16 mmRight: 8 mmBottom: 14.879 mm
Column grid8 columnsGutter width: 3 mm
Column grid8 columnsGutter width: 3 mm
Baseline gridStart: 9.913 mmIncrement: 10.5 pt
Format and grid Build up grid as shown. Keep the column grid the same throught the whole flyer. For example column grids, see next page.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(2/3) nextback
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page20
Directmarketing
6. FlyerA6/5
1 column 2 columns, small column for secondary content
TextExample column grids
Text: optionalTeaser on picture or Pace transparent
«Loremipsum–doloremfingitarelotuspetisor!»
«Loremipsum–doloremfingitarelotuspetisor!»
PicturesWithin grid and half of Pace transparent if cover has picture at bottom (see next page).
Within grid and across entire spread if cover has picture within Pace transparent (see next page).
Within the grid, align pictures according to basic layout rules.
Example column grid Place all text with the defined 8 column grid. Recom-mended: 1 column. Place pictures within the grid and within the Pace transparent.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(3/3) back
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page21
Directmarketing
6. FlyerA6/5
Weiterempfehlenundprofitieren!
PaymentServices
Lorem
isum
dolor!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.¶Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
Weiterempfehlenundprofitieren!
PaymentServices
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.¶Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut!
Lorem
isum
dolor!
1 LogoAlways align upper leftX height: 6.5 mm
2 Headline LinotypeUnivers CondensedRegular: 20 ptLine spacing: 23 ptColor: SIX Rock
3 Pace transparent Height is variable.
Use primary business area colors.Avoid tints of DPS Ruby.
4 Subheadline on color LinotypeUnivers CondensedRegular: 16 ptLine spacing: 18.5 ptColor: primary business area colors and white
5 Lead text on colorLinotypeUnivers BasicMedium: 7.5Line spacing: 10.5 ptColor: primary business area colors. White is possible for big text sizes and to highlight small amounts of text.
6 Key visual picture Place at the bottom of the
format or more prominently within Pace transparent.
Height is variable. Follow picture guidelines.
7 Flash, stickerVariable position
See sticker colors.
2
5
4
3
6
1
105 105
2
5
7
7
4
3
6
1
0
39.5
78.75
157.5
8
210
195.121
0 16 97
100.8
0
39.5
165.5
78.75
157.5
8
210
195.121
0 16 97
Example cover, picture at bottom Example cover, picture within Pace transparent
Corresponding example inside pages, picture across entire Pace transparent
Corresponding example inside pages, picture in half of Pace transparent
On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis essimus aut occulla ndebis tatiunt maio mosa sequian dicitio idun-tum harum es ex etur audis eatem aut quo aut quos essimus autocculla ndebiss essimus aut occulla ndebis.¶¶
«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres¶¶Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.
– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex explit, tem
– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.¶¶Informationen zur GiftCard finden Sie auf www.giftcard.ch
Weiterempfehlenlohntsich!
CHF 75.– GiftCardim
Wertvon
LoremipsumdolorErimusanis.
Teilnahmeschluss:31.08.2013!
Quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss es-simus aut occulla ndebis.¶¶Nimintis molorrum: Eicit in neceror poritate nossed maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo! Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex Tetur audis eatem aut quos essimus aut occulla ndebis nihil Weost. Die Verlosung findet statt am 16. September 2013.
Rechtliche Hinweise1. Ut mod quo to berum velitis sandus si te lat officient volupta eum atur repudi
naturi con pedis eostiissunt aut autenis dolorumquis eum ut fuga. Nem rero elluptatur, quunt, con pa nimintis molorrum eicit in neceror poritate nossed
2. Maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo. Nam, ut haruptatur? Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias.
3. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum quid min por ad et int, corum, venis rehenis re odis si reprovi tatintio. Nequia dici ipitium ligendiam dis dolupie ntibusa is dolupis cones aut idebiss
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio idun-tum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.
«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum
es ex explit, tem– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.
Informationen zur GiftCard finden Sie auf www.giftcard.ch
CHF 75.–
Weiterempfehlenlohntsich!
GiftCardim
Wertvon
LoremipsumdolorErimusanisadquame.
Teilnahmeschluss:31.08.2013!
Quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.
Nimintis molorrum: Eicit in neceror poritate nossed maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo! Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex Tetur audis eatem aut quos essimus aut occulla ndebis nihil Weost. Die Verlosung findet statt am 16. September 2013.
Rechtliche Hinweise1. Ut mod quo to berum velitis sandus si te lat officient volupta eum atur repudi
naturi con pedis eostiissunt aut autenis dolorumquis eum ut fuga. Nem rero elluptatur, quunt, con pa nimintis molorrum eicit in neceror poritate nossed
2. Maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo. Nam, ut haruptatur? Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias.
3. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum quid min por ad et int, corum, venis rehenis re odis si reprovi tatintio. Nequia dici ipitium ligendiam dis dolupie ntibusa is dolupis cones aut idebiss
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
Example is 210 x 315 mm (format open)
Measurements in mm¶ blank line
See type summary for more details.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page22
Directmarketing/6.FlyerA6/5
6.1 FlyerA6/5,front
On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio idun-tum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.
«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres
Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum
es ex explit, tem– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.
Informationen zur GiftCard finden Sie auf www.giftcard.ch
Weiterempfehlenlohntsich!
CHF 75.– GiftCardim
Wertvon
LoremipsumdolorErimusanis.
Teilnahmeschluss:31.08.2013!
Quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum harum es ex etur audis eatem aut quo aut quos essimus aut occulla ndebiss essimus aut occulla ndebis.
Nimintis molorrum: Eicit in neceror poritate nossed maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo! Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex Tetur audis eatem aut quos essimus aut occulla ndebis nihil Weost. Die Verlosung findet statt am 16. September 2013.
Rechtliche Hinweise1. Ut mod quo to berum velitis sandus si te lat officient volupta eum atur repudi
naturi con pedis eostiissunt aut autenis dolorumquis eum ut fuga. Nem rero elluptatur, quunt, con pa nimintis molorrum eicit in neceror poritate nossed
2. Maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo. Nam, ut haruptatur? Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias.
3. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum quid min por ad et int, corum, venis rehenis re odis si reprovi tatintio. Nequia dici ipitium ligendiam dis dolupie ntibusa is dolupis cones aut idebiss
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Teilnahmeschluss:31.08.2013!
LoremipsumdolorErimusanisadquame.
Quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cuptatiunt maio mosa sequian dicitio iduntum harum es ex etur audis eatem On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis aut quo aut quos essimus aut occulla ndebiss es-simus aut occulla ndebis.¶¶Nimintis molorrum: Eicit in neceror poritate nossed maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo! Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex Tetur audis eatem a On non exernatur re, quisinu ll aut quos es-simus aut occulla ndebis ut quos essimus aut occulla ndebis nihil Weost. Die Verlosung findet statt am 16. September 2013.
Rechtliche Hinweise1. Ut mod quo to berum velitis sandus si te lat officient volupta eum atur repudi
naturi con pedis eostiissunt aut autenis dolorumquis eum ut fuga. Nem rero elluptatur, quunt, con pa nimintis molorrum eicit in neceror poritate nossed
2. Maio. Itati sanditatest enis dolupta quatetur? At et labfddfbo. Occabo. Nam, ut haruptatur? Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias.
3. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum quid min por ad et int, corum, venis rehenis re odis si reprovi tatintio. Nequia dici ipitium ligendiam dis dolupie ntibusa is dolupis cones aut idebiss
On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis uptatem es ratem desto cup On non exernatur re, quisinu ll aut quos essimus aut occulla ndebis tatiunt maio mosa sequian dicitio idun-tum harum es ex etur audis eatem aut quo aut quos essimus autocculla ndebiss essimus aut occulla ndebis.¶¶
«Onnonexernaturre,qumosasequiandiciisinulluptatemwesratemdestocuptatiuntmaiomosasequiandici-tioiduntumosasequiandicimhalrumesexeturaudiseatemautqur.»IduntumharumesexDicitioDicitioiduntumharumesexteres¶¶Lorem ipsum: – Es ratem desto cuptatiunt maio – Sequian dicitio iduntum harum es ex– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.
– Es ratem desto cuptatiunt maio Sequian dicitio iduntum harum es ex explit, tem
– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.– Tetur audis eatem aut quos essimus aut occulla ndebis nihil– Weost, nobitaq uassimp ernataeria sed que sundio tempostent.¶¶Informationen zur GiftCard finden Sie auf www.giftcard.ch
CHF 75.–
Weiterempfehlenlohntsich!
GiftCardim
Wertvon
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
Jetzt Coupon mit Vertrag abgeben!
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
SIX Payment Services AGLeadManagementHardturmstrasse201PostfachCH-8032ZürichT+41848663333leadmanagement@six-payment-services.chwww.six-payment-services.com/welcome
2 2
11
12
3
13
6
7
7
7
8
8
4 4
3
1
1
8 Logos, graphics, pictures Position in the grid.
9 Footnote LinotypeUnivers BasicLight/BasicMedium: 6 ptLine spacing: 8.5 ptColor: SIX RockLine: 0.3 pt Color: SIX Rock
10 Communicative text CondensedRegular: 7.5 ptLine spacing: 9 ptColor: dark primary business area colorAlign right
11 Logo on reply card Always align upper leftX height: 5 mm
12 Business area addressLinotypeUnivers CondensedBold/Regular: 7.5 ptLine spacing: 9 ptColor: SIX Rock
13 Card combi logosAlign rightSize: 60 % of logo height.
1 Picture, Pace transparent Across the top Bleeding on three sides.
Size of picture depends on cover layout.
2 Text on color and pictureoptionalLinotypeUnivers Condensed Regular: 16 ptLine spacing: 18.5 ptColor: primary business area colors or white
3 Flashes Position in the grid. See sticker and note colors.
4 ContentLinotypeUnivers BasicLight: 7.5 ptLine spacing: 10.5 ptColor: SIX RockHighlights: LinotypeUnivers BasicMedium: 7.5 ptColor: dark primary business area color or secondary color
5 QuotesLinotypeUnivers CondensedRegular: 10.5 ptLine spacing: 13 ptColor: primary business area colors or secondary color
6 Marginal text LinotypeUnivers CondensedRegular: 7.5 ptLine spacing: 9 ptColor: dark primary business area color or SIX Rock or secondary color
7 Subheadline LinotypeUnivers BasicMedium: 7.5 ptLine spacing: 10.5 ptColor: dark primary business area color, SIX Rock or secondary color
9
10
3/16 (26.25)
67
1.7
min. 1 X
min. 1 X
Example with picture half of Pace transparent (on front, picture is at bottom)
Example is 210 x 315 mm (format open)
Measurements in mm¶ blank line
See type summary for more details.
Example layout,picture across entire spread (on front, picture within Pace transparent)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page23
Directmarketing/6.FlyerA6/5
6.2 FlyerA6/5,inside
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Ipsum lorem doloreste!– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
¶– Quaectur minvelles minis dollesequi quasper. Minvelles
audantionem dolenit.¶ – Laut que volorruptat aut officil laniati of fic im enducim quia
aboremque quia venimus. ¶– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich¶T +41848660000www.six-payment-services.com
Weiterempfehlenundprofitieren!
PaymentServices
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.¶Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut!
Lorem
isum
dolor!
Ipsum lorem doloreste!– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
¶– Quaectur minvelles minis dollesequi quasper. Minvelles
audantionem dolenit.¶ – Laut que volorruptat aut officil laniati of fic im enducim quia
aboremque quia venimus. ¶– At hillace rrorate mo cum core du cia voloreperum is am
faccus, nonse re qui unt latecepel ipsum vollant elique voloresto omnim
SIX Payment Services LtdHardturmstrasse201PostfachCH-8021Zürich¶T +41848660000www.six-payment-services.com
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Lorem ipsum dolliwatsch neukmix:
Lorem ip:
Name:
Lorem ipsum dolliwatsch neukmix:
Firma:
Name:
Strasse:
PLZ, Ort:
Telefon-Nr.:
Weiterempfehlenundprofitieren!
PaymentServices
Lorem
isum
dolor!
Loremipsumdoloremsemperfidumregulatorfingitarelotuspetisor.¶Hillace rorate mo cum core du volorep resi erum is am faccus nonse re qui unt? Latecepel vollant elique aute omnim quaec-tur ilos minvelles minis dollese qui 350.– quasper mped et ut quo dem, uter atesed ut voloe resto!
1
2
3
4
4
1 Return address, fill-inLinotypeUnivers BasicLight/BasicMedium: 7.5 ptLine spacing: 15.2 ptColor: SIX RockLine: 0.3 ptColor: SIX RockAlways align upper left.
2 Sender info LinotypeUnivers CondensedBold/Regular: 7.5 ptLine spacing: 9 ptColor: SIX Rock
3 Text with bulletsLinotypeUnivers BasicMedium: 7.5 ptLine spacing:10.5 ptColor: primary business area color, SIX RockHighlights in white
4 Color fieldsDepend on front layoutColor: light primary business area colorTints: 70%Avoid tints of DPS Ruby.
8
195.121
105 210 3150 9716
Example layouts
Example is 210 x 315 mm (format open)
Measurements in mm¶ blank line
See type summary for more details.
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page24
Directmarketing/6.FlyerA6/5
6.3 FlyerA6/5,back
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipici-musam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti questo onseque– Sedipsunt apedmilis untdolenec tate– Nis dolorias Di adi que ento dolutorumi– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
15
7
7
8
9
13
10
10
11
12
14
16
17
18
19
1
2
3
4
5
6
1 X
50
0
50
92
188
132
257 (3/16)
340
988
10321046
1154
464 (variable)
602 (variable)
1.5 X
11
11
1/2 X
1/2 X1/2 X
9 Body copyArial Regular13 px/19 pxColor: Black
10 Divider lines Size: 1 pxColor: SIX Rock
11 PicturesSize: 255 x 105
12 Recomend linksFixed position Arial RegularSize: 10 pxColor: Black
13 Sender infoFixed position Company name: Arial BoldAdress: Arial Regular 10 px /12 pxColor: Black
14 Card combi logo Fixed position
Ensure good legibility.
15 Flash (sticker) Fixed Position Width 17 px
See sticker and note colors.
16 Footer linksArial Regular, underline10 px/12 pxColor: ensure legibility
17 Footer textArial Regular10 px/12 pxColor: ensure legibility
18 Web version linkArial Regular, underlineSize: 12 pxColor: ensure legibility
19 Sender URL, social mediaArial RegularSize: 10 px/12 pxColor: ensure legibility
1 LogoX height: 28 pxFixed position
2 SalutationFixed position LinotypeUnivers CondensedRegular Size: 18 pxColor: SIX Rock
3 Pace transparent Fixed position Height is variable Color: primary business
area colors
4 Headline Fixed position LinotypeUnivers CondensedRegular29 px/29 pxColor: dark primary busi- ness area color or white
5 Key visual picture At the bottom or more
prominently within the Pace transparent.
Height is variable.
6 Lead text LinotypeUnivers CondensedRegular16 px/20 pxColor: primary business area colors or white
7 ButtonLinotypeUnivers CondensedRegularSize: 16 pxColor: primary business area colors or whiteCircle diameter: 24 pxColor: primary business area colors with gradient
8 Subtitle Arial Bold13 px/19 pxColor: dark primarybusiness area color
Example layoutMeasurements in pxFormat: 724 x 1204Margin background: 500 50
50134
3 X724674
1204
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page25
Directmarketing
7. E-mailflyer
Color combinations Background color can be SIX Rock or primary business area colors. Background of e-mail flyer has to contrast the e-mail flyer.
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequia.
Learnmore
Learnmore
Lorem
ipsum dolor!
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.Mustermann
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequiadiciipitiumligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.Mustermann
Learnmore
Learnmore
Lorem
ipsum dolor!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitassequatearchictur,ullaudisexeruptNequia.
Learnmore
Learnmore
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Ovidipicit optatus int, est estio renitatati int, tem quae nientemGenisti onseque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vollab ipicimusam arunt atectam fugiatqui re aut acernam eum. Genisti on-seque sedipsunt aped milis unt dolenec tatenis dolorias. Di adi que ento dolut vol-lab ipicimusam arunt atectam fugiatqui re aut acernam eum Erimusanis ad quame por aut acidest, sendipsam nonsequ atiatur ecepers pidisqui denduci isimusa di arumm arunt atectam fugiatqui.
– Acernam eum. Genisti onseque
– Sedipsunt apedmilis untdolenec tate
– Nis dolorias Di adi que ento dolut
– Vollab ipicimusam arunt atectam fu
Vulputatevelitesemolestieconsequat!
Etumnonenimdoetvullaoriuscili.Uptatvoluptaepaconeseossitlissinobitofficilla.Osti,temfugitasligendiamdisdolupientibusaisdolupisconesaut.
SIX Payment Services LtdHardturmstrasse 201P.O. BoxCH-8021 Zurich
DearMr.MustermannLorem
ipsum dolor!
Learnmore
Learnmore
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page26
Directmarketing/7.E-mailflyer
7.1 E-mailflyer,backgrounds
Downloads
Ì TemplateFlash,Sticker(ai)
Sticker and noteThere are two types of flashes: stickers and notes. Select one type and color combination and apply con-sistently across all media for the same promotion. Never use other flashes or create new designs.
RulesPosition to direct attention. Type is flexible, but the angle (type slant) on stickers is always 13°. Use flashes in primary business area colors or secondary colors that match the pictures in the medium.
TemplatesTo ensure good contrast and legibility, use the com-binations of colors defined at 8.3 and 8.6 and use the Illustrator templates provided by the link at the lower left of this page. Always check and verify the legibility of text on flashes during production of all direct marketing media.
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Stickers, primary business area colors
Notes, primary business area colorsand SIX Frost
Stickers, secondary colors
Notes, secondary colorsLorem ipsum
Erimusanis ad quame por aut acidest, send ipsam eceprst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm. Erimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm. Erimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Angebot
Bis zum 31.11.2012!Jetztprofitieren!Special
Special
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
Downloads
Ì TemplateFlash,Sticker(ai)
Ì TemplateFlash,Note(ai)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page27
Directmarketing
8. Flashes
Primary business area colors
Cocoa
Secondary colors
Cornflower TealAubergineClay Tangerine Olive Grove SandLaurel
Color application Apply primary business area colors or secondary colors. Never use more than one pair of secondary colors per medium. Stickers are not permitted in the corporate colors SIX Rock, SIX Frost and SIX Red.
DSX Marine DSX Tea DSS Ocean DSS Horizon DFI Pool DFI Glacier DPS Ruby DPS Sun
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page28
Directmarketing/8.Flashes
8.1 Stickercolors
13°
13°
Angle (type slant)On stickers, the type sits on a slanted baseline (lower left, higher right) that is always 13°. Do not use any other angles for type on stickers.
1 X
1/10 X MarginAlways leave a margin of 1/10 X all around.Keep all type within the margin.
X = sticker width
Don’tNever make type the full width of the sticker.
AngebotAngebot
Angebot
Angebot
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page29
Directmarketing/8.Flashes
8.2 Stickertypography
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Sticker in primary business area colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.
DPSText color: DPS Sun/DPS Ruby, white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock or SIX Frost
DFIText color: DFI Pool/DFI Glacier, white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock or SIX Frost
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(1/5) next
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page30
Directmarketing/8.Flashes
8.3 Stickercolorcombinations
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
DSXText color: DSX Tea/DSX Marine, white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock or SIX Frost
DSSText color: DSS Ocean/DSS Horizon, white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock or SIX Frost
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(2/5) nextback
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page31
Directmarketing/8.Flashes
8.3 Stickercolorcombinations
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Sticker in Secondary colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.
Clay Text color: White and contrasting secondary colors
Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Aubergine Text color: White and contrasting secondary colors
Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Cocoa Text color: White and contrasting secondary colors
Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Tangerine Text color: White and contrasting secondary colors
Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(3/5) nextback
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page32
Directmarketing/8.Flashes
8.3 Stickercolorcombinations
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Cornflower Text color: white and contrasting secondary colors
Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Teal Text color: white and contrasting secondary colors
Don’t (examples): Low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Laurel Text color: white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Grove Text color: white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(4/5) nextback
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page33
Directmarketing/8.Flashes
8.3 Stickercolorcombinations
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Lorem ipsumLorem ipsum
Sand Text color: white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Olive Text color: white and contrasting secondary colors
Don’t (examples): low contrast, don’t mix with SIX Rock, SIX Frost or primary business area colors
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(5/5) back
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page34
Directmarketing/8.Flashes
8.3 Stickercolorcombinations
SIX Frost
Corporate colors (tints) Primary business area colors (tints)
Secondary colors (tints)
Cocoa Cornflower TealAubergineClay Tangerine Olive Grove SandLaurel
Color application Apply primary business area colors, SIX Frost or secondary colors. Never use more than one pair of secondary colors per medium.Notes are not permitted in SIX Rock and SIX Red.
DSX Marine DSX Tea DSS Ocean DSS Horizon DFI Pool DFI Glacier DPS Ruby DPS Sun
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page35
Directmarketing/8.Flashes
8.4 Notecolors
Coupon mit Vertrag abgeben
Bis Ende 2011 anmelden und Lorem ipsumsi Betrag sparen!
Angebot Mus aut vitia voluptias demquid ucimus.Cum odit CHF 350 Berio et ex eum velib ea dis ut omnis etus luptatem intur
Angebot Mus aut vitia voluptias demquid ucimus.Cum odit CHF 350 Berio et ex eum velib ea dis ut omnis etus luptatem intur
Angebot
Mus aut vitia voluptias
demquid ucimus.
Cum odit CHF 350!
Berio et ex eum velib
ea dis ut omnis etus
luptatem intur
Angebot
Mus aut vitia voluptias
demquid ucimus.
Cum odit CHF 350!
Berio et ex eum velib
ea dis ut omnis etus
luptatem intur
1 X
1/10 X
Lorem Ipsum est
dolor
FlexibilityFlexible type suits many needs. Use color consistently throughout one pro-motion. Ensure good color contrast for optimal legibility. Align type left.Highlight with second color.
MarginAlways leave a margin of 1/10 X on all sides. Keep all type within the margin.X = note width
Angle (optional position)Note can be placed on a slant (lower left, higher right). The angle is always 13°.
Headline only Headline, text and bold text Script typeface
Don’t
Never center type or exceed margins.
Don’t
Never use an angle other than 13°.
Angebot Mus aut vitia voluptias demquid ucimus. Cum odit CHF 350! Berio et ex eum velib ea dis ut omnis etus luptatem intur
Bis Ende 2012!
Special size: 1.5 X tall/wide note Use for extra long text.
1 X
1.5 X
Angebot Cum odit CHF 350 Berio et ex eum velibea dis ut omnis etus
Cum odit CHF 29.- Berio et ex eumMus aut vitia voluptias
Bis Ende 2011!
1 X
1 X
1.5 X
13°26°
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page36
Directmarketing/8.Flashes
8.5 Notetypography
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Notes in SIX FrostTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.
SIX Frost (tint) Text color: SIX Rock and contrasting secondary colors
Two colors per flash (maximum)
Don’t (examples): black, white, low contrast, don’t mix with primary business area colors
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
next(1/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page37
Directmarketing/8.Flashes
8.6 Notecolorcombinations
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Notes in primary business area colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.
DSX Marine and DSX Tea (tints) Text color: contrasting primary business area color, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Corporate colors
DSS Ocean and DSS Horizon (tints) Text color: contrasting primary business area color, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Corporate colors
Two colors per flash (maximum)Two colors per flash (maximum)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
nextback(2/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page38
Directmarketing/8.Flashes
8.6 Notecolorcombinations
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
DFI Pool and DFI Glacier (tints) Text color: contrasting primary business area color, contrasting secondary colors
Two colors per flash (maximum)
DPS Ruby and DPS Sun Text color: contrasting primary business area color, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Corporate colors
Two colors per flash (maximum)
Don’t (examples): black, white, low contrast, SIX Corporate colors
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
nextback(3/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page39
Directmarketing/8.Flashes
8.6 Notecolorcombinations
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Notes in Secondary colorsTo ensure good contrast and legibility, use the reco-mended color combinations as shown below. Always check and verify the legibility of text on flashes during production of all direct marketing media.
Clay (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Cocoa (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
nextback(4/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page40
8.6 NotecolorcombinationsDirectmarketing/8.Flashes
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Aubergine (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Tangerine (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
nextback(5/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page41
8.6 NotecolorcombinationsDirectmarketing/8.Flashes
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Cornflower (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Teal (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
nextback(6/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page42
8.6 NotecolorcombinationsDirectmarketing/8.Flashes
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Laurel (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Olive (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
nextback(7/8)
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page43
8.6 NotecolorcombinationsDirectmarketing/8.Flashes
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Bis Ende 2012!
Lorem ipsumErimusanis lorem ipsum ad quame por! Send ipsam ecep ers tolumm Erimusanis ad quame poreter eram, aut acidest ipsep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Lorem ipsumErimusanis ad quame por aut acidest, send ipsam ecep erst dolumm.
Sand (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Grove (tints) Text color: SIX Rock, contrasting secondary colors
Don’t (examples): black, white, low contrast, SIX Frost, primary business area colors
Two colors per flash (maximum)
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(8/8) back
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page44
8.6 NotecolorcombinationsDirectmarketing/8.Flashes
Type style Letter/letter flyer
Logo X height: 8 mm
Headline 1 LinotypeUnivers CondRegularSize: 20 ptLine spacing: 23 pt
Headline 2 LinotypeUnivers CondRegularSize: 24 ptLine spacing: 27.5 pt
Subheadline LinotypeUnivers BasicMediumSize: 9.5 ptLine spacing: 12 pt
Lead text LinotypeUnivers CondRegularSize: 16 ptLine spacing: 18.5 pt
Copy LinotypeUnivers BasicLight Size: 9.5 pt Line spacing: 12 pt
Margin 1 LinotypeUnivers CondRegularSize: 8 ptLine spacing: 10.5 pt
Margin 2 LinotypeUnivers CondRegularSize: 7.5 ptLine spacing: 9 pt
Address LinotypeUnivers BasicLightSize: 9.5 ptLine spacing: 12 pt
Horizontal spacing
LinotypeUnivers CondRegular/ CondBold< 14 pt: +10> 14 pt: +10
LinotypeUnivers BasicLight/BasicMedium= 0
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(1/2) next
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page45
Directmarketing
9. Typesummary
Type style A5 portrait and landscape A6/5 portrait and landscape
Logo X height: 7 mm X height: 6.5 mm/5 mm (reply card)
Headline 1 CondRegularSize: 24 ptLine spacing: 27.5 pt
Headline 2/Quotes CondRegularSize: 20 ptLine spacing: 23 pt
CondRegularSize: 20 ptLine spacing: 23 pt
Subheadline 1/Quotes on pictures CondRegularSize: 16 ptLine spacing: 18.5 pt
CondRegularSize: 16 ptLine spacing: 18.5 pt
Subheadline 2/Quotes CondRegularSize: 18 ptLine spacing: 20.5 pt
Lead text BasicMediumSize: 8.5 ptLine spacing: 12 pt
BasicMediumSize: 7.5 ptLine spacing: 10.5 pt
Subtitle BasicMediumSize: 9.5 ptLine spacing: 12 pt
BasicMediumSize: 7.5 ptLine spacing: 10.5 pt
Body copy/copy with bullets BasicLightSize: 8.5 ptLine spacing: 12 pt
BasicLightSize: 7.5 ptLine spacing: 10.5 pt
Highlight body copy BasicMediumSame size as body copy
BasicMediumSame size as body copy
Quotes in body copy CondRegularSize: 10.5 ptLine spacing: 13 pt
Marginalia, picture captions
CondRegularSize: 7.5 ptLine spacing: 9 pt
CondRegularSize: 7.5 ptLine spacing: 9 pt
Communicative text/Sender information CondMediumSize: 9.5 ptLine spacing: 12 pt
CondRegular/BoldSize: 7.5 ptLine spacing: 9 pt
Publication information/Footnote CondRegularSize: 6 pt
CondRegularSize: 6 ptLine spacing: 8.5 pt
Return address BasicLight Size: 8.5 ptLine spacing: 12 pt
BasicLight/Medium Size: 7.5 ptLine spacing: 15.2 pt
Business area address BasicLight Size: 12 ptLine spacing: 15 pt
Horizontal spacing
LinotypeUnivers CondRegular> 14 pt = 012-14 pt = + 1011 pt = + 15< 11 pt = + 20
LinotypeUnivers BasicLight/BasicMediumAll sizes = 0
Note: headline and subheadline combinations
Recommended headline and subheadline combination:
– Headline 20 pt and subheadline 16 pt
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
(2/2) back
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page46
Directmarketing
9. Typesummary
Change template language in style sheetsThe templates provided all use English language. To change the language, e.g. to French, please follow the steps below.
1. Open English style sheet 3. Rename style sheet
By changing the language in one style sheet, all others style sheets are adapted automatically.
2. Select desired language
Directmarketing
1. Mediaoverview
2. Layoutprinciples
2.1 Colorusage
3. Letter
3.1 Letter,front
3.2 Letter,back
4. Letterflyer
4.1 Letterflyer,front
5. FlyerA5
5.1 FlyerA5,front
5.2 FlyerA5,inside
5.3 FlyerA5,back
5.4 ReplycardA5,front
5.5 ReplycardA5,back
6. FlyerA6/5
6.1 FlyerA6/5,front
6.2 FlyerA6/5,inside
6.3 FlyerA6/5,back
7. E-mailflyer
7.1 E-mailflyer,backgrounds
8. Flashes
8.1 Stickercolors
8.2 Stickertypography
8.3 Stickercolorcombinations
8.4 Notecolors
8.5 Notetypography
8.6 Notecolorcombinations
9. Typesummary
9.1 Stylesheets
SIXGroupBrandidentityguidelinesSpecifications:10.1Directmarketingv3.2/April10,2013Page47
Directmarketing/9.Typesummary
9.1 Stylesheets