Brand Guidelines | 2017 Apparel Revised - 6/16/17 To ensure cost savings and consistency with Dollar General’s brands please use our nominated suppliers when ordering labels. When ordering trims for DG please contact the following Vendors only: If there are questions please contact Alicia Greer: [email protected]Woven and printed main labels - NATco Hang tags, heat-seals, paper labels and belly bands - NATco Karla Quinteros [email protected]TEL: 212-813-2946 Hang Tags and Adhesive Labels Fineline Technologies Orders: www.finelineglobal.com/fasttrak/ US Support: Jamilah Dotson Email: jdotson@finelinetech.com Phone: 800-500-8687 x3304 Non-US Support: Jan Ling - jling@finelinetech.com.hk Email: support@finelinetech.com.hk Phone: 852-2156-9788
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Brand Guidelines | 2017 Apparel€¦ · Brand Guidelines | 2017 Apparel Revised - 6/16/17 To ensure cost savings and consistency with Dollar General’s brands please use our nominated
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Brand Guidelines | 2017Apparel
Revised - 6/16/17
To ensure cost savings and consistency with Dollar General’s brands please use our nominated suppliers when ordering labels.
When ordering trims for DG please contact the following Vendors only:
If there are questions please contact Alicia Greer: [email protected]
Woven and printed main labels - NATcoHang tags, heat-seals, paper labels and belly bands - NATco
OT12_B_ML021 BOYS Main Loop Fold Label(Size / COO / Content) .............................................................................................9
OT17_M_ML002 OT Revolution MENS Main Loop Fold Label(Size / COO / Content) ............................................................................................15
OT17_B_ML001 OT Revolution BOYS Main Loop Fold Label(Size / COO / Content) ............................................................................................15
OT12_HTL029 MENS/BOYS Heat Transfer Label(Size / COO / RN / Content) BLACK .........................................................8-8A
OT12_HTL031 MENS/BOYS Heat Transfer Label(Size / COO / Content / Care) BLACK .....................................................8-8A
OT12_HTL030 MENS/BOYS Heat Transfer Label(Size / COO / Content / Care) BLACK .....................................................8-8A
OT12_M_FL034 MENS Pocket Flasher ..............................................................................................10
OT12_M_PA033 MENS Backpatch ........................................................................................................10
OT12_M_SS005 MENS Size Strip Sticker .........................................................................................11
OT12_M_SS040 MENS Size Strip Sticker .........................................................................................11
OT12_M_SS040A MENS Strip Sticker ....................................................................................................11
OT12_B_SS018 BOYS Strip Sticker ......................................................................................................12
OT12_B_SS032 BOYS Adjustable Waist Sticker ..........................................................................12
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG
26 mm
64 mm
STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG DG15_HT088 STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG DG15_HT044B STOCK C1S 10 pt. FINAL SIZE 30 mm x 84 mm Color PMS 432 C BLACK
GENERIC HANG TAG DG15_HT044A
26 mm
64 mm
26 mm
64 mm
26 mm
64 mm
26 mm
64 mm
6Dollar General | Open Trails® Guidelines | Revised 6/16/17
***SIZE LINE- DO NOT PRINT***
Open Trails - Specialty Stickers
***SIZE LINE- DO NOT PRINT***
DG12_HT020
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 26mm x 26 mm Color BLACK
DG12_SS024
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 51mm x 51 mm Color BLACK
DG13_SS052 GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 51mm x 51 mm Color BLACK
DG13_SS052A
26 mm
26 mm
51 mm
51 mm
51 mm
51mm
GENERIC STICKER STOCK TRANSCODE WHITE W S4900 ADHESIVE
FINAL SIZE 26mm x 26 mm
26 mm
26 mm
Color BLACK
DG12_SS024B
GENERIC STICKER STOCK STICKER PAPER
FINAL SIZE 16 mm x 8.6 mm Color BLACK, SOFTLINE COLOR
DG13_SS028
16 mm
8.6 mm
GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER
FINAL SIZE 44mm x 44 mm Color BLACK, PMS YELLOW
DG13_SS058
XX00 DEPT 000 0-000-0000MADE IN XXXXXXX
Wash before use. Warning not for microwave use.For cold beverages only. Hand wash only,
warm water and soap.
4 300020 73625
FOR POSITION ONLY
44 mm
44mm
7Dollar General | Open Trails® Guidelines | Revised 6/16/17
GENERIC STICKER STOCK WHITE STICKER ADHESIVE PAPER
FINAL SIZE 38mm x 38mm Color BLACK, PMS YELLOW
DG13_SS055
38mm
SPORTS FABRIC TAG FINAL SIZE 51 mm x 51 mm Color
STOCK C1S 10 pt.
51mm
51mm
Moisture Wicking Fabric
Wicks Moisture Away
Moisture Wicking Fabric
Wicks Moisture Away
Front
Back
2 Color Pantone 3005C Front 2 Color Pantone 3005C Back
Open Trails - Boys' Heat Transfers
8
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 32mm x 32mm PMS Color 1 Front Black Font Boys’: Plantin Std Bold 9.5 pt Text: Helvetica Regular 6 pt Size: Plantin Std Bold 13 pt
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 36 mm x 45 mm PMS Color 1 Front Black Font Boys’: Plantin Std Bold 9.5 pt Text: Helvetica Regular 5.5 pt
Size: Plantin Std Bold 10 pt
OT12_B_HTL029BPMS Color 1 Front White
OT12_B_HTL029CPMS Color 1 Front Cool Gray 6
OT12_B_HTL30BPMS Color 1 Front White
OT12_B_HTL30CPMS Color 1 Front Cool Gray 6
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 47mm x 53 mm PMS Color 1 Front Black Font Boys’: Plantin Std Bold 13 pt Text: Helvetica Regular 5.5 pt Size: Plantin Std Bold 13 pt
OT12_B_HTL031BPMS Color 1 Front White
OT12_B_HTL029APMS Color 1 Front Black
OT12_B_HTL30APMS Color 1 Front Black
OT12_B_HTL031APMS Color 1 Front Black
OT12_B_HTL031CPMS Color 1 Front Cool Gray 6
***SIZE LINE- DO NOT PRINT******SIZE LINE- DO NOT PRINT***
S (4/5)MADE IN MEXICO
MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN
NEEDED, TUMBLE DRY LOW. WARM IRON ON REVERSE SIDE.
RN# 67227 XXXXXXXXXXX
BODY: 50% POLYESTER50% RAYON
LINING: 70% POLYESTER27% RAYON / 3% SPANDEX
BOYS’
36 mm
45 mm
53 mm
47 mmS (4/5)
MADE IN MEXICO
MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY
LOW. WARM IRON ON REVERSE SIDE.RN# 67227 XXXXXXXXXXX
Dollar General | Open Trails® Guidelines | Revised 6/16/17
Open Trails - Men’s Heat Transfers
8A
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 32mm x 32mm PMS Color 1 Front Black Font Men’s: Plantin Std Bold 9.5 pt Text: Helvetica Regular 6 pt Size: Plantin Std Bold 13 pt
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 36 mm x 45 mm PMS Color 1 Front Black
OT12_M_HTL029BPMS Color 1 Front White
OT12_M_HTL029CPMS Color 1 Front Cool Gray 6
OT12_M_HTL30BPMS Color 1 Front White
OT12_M_HTL30CPMS Color 1 Front Cool Gray 6
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 47mm x 53 mm PMS Color 1 Front Black
OT12_M_HTL031BPMS Color 1 Front White
OT12_M_HTL029APMS Color 1 Front Black
OT12_M_HTL30APMS Color 1 Front Black
OT12_M_HTL031APMS Color 1 Front Black
OT12_M_HTL031CPMS Color 1 Front Cool Gray 6
***SIZE LINE- DO NOT PRINT******SIZE LINE- DO NOT PRINT***
LMADE IN MEXICO
MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN
NEEDED, TUMBLE DRY LOW. WARM IRON ON REVERSE SIDE.
RN# 67227
BODY: 50% POLYESTER50% RAYON
LINING: 70% POLYESTER27% RAYON / 3% SPANDEX
MEN’S
36 mm
45 mm
53 mm
47 mm LMADE IN MEXICO
MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY
WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) 7527C and 4975 C Arrow Prints 7528 C Fold Loop Fold Font Plantin-Std-Bold 13pt Helvetica Regular 7pt Myriad Pro 6 pt
MEN’SXL
72mm
32mm
30 mm
30 mm
6mm
6mm
MADE IN CHINARN# 67227
MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS.
ONLY NON- CHLORINE BLEACH IF NEEDED. LAY FLAT TO DRY. COOL
IRON IF NEEDED.
65% COTTON 45% POLYESTER
OT12_M_ML008
CUT- DO NOT WEAVE
FOLD- DO NOT WEAVE
SEW ALLOWANCE- DO NOT WEAVE
TOP FOLD LABEL
WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) 7527C and 7421 C Arrow Prints 7528 C Fold Loop Cut Font Plantin-Std-Bold 13 pt Helvetica Regular 7 pt Myriad Pro 6 pt
BOYS’S (4/5)
MADE IN CHINA
72mm
32mm
30 mm
30 mm
6mm
6mm
MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS.
ONLY NON- CHLORINE BLEACH IF NEEDED. LAY FLAT TO DRY. COOL
IRON IF NEEDED.
65% COTTON 45% POLYESTER
RN# 67227 XXXXXXXXXXX
OT12_B_ML021
Dollar General | Open Trails® Guidelines | Revised 6/16/17
END FOLD LABEL
WOVEN Damask. FINAL SIZE 40 mm x 50mm PMS Color (Ground) 7527C and 4975 C Arrow Prints 7528 C Fold End Fold Font Plantin-Std-Bold 13pt. Plantin-Std-Bold 7.5pt.
OT12_M_ML023
50mm5mm 5mm
40mm
100% CottonMade in Kenya
RN# 67227
MMEN’S
PRINTED GENERIC LABEL
STOCK Slit Edge White Satin FINAL SIZE 22 mm x 50 mm PMS Color 1 Black Front - 1 Black Back Fold Straight Cut Font Myriad Pro 5 pt
DG12_CC_D
MACHINE WASH COLD, GENTLE CYCLEWITH SIMILAR COLORS. ONLY NON-CHLORINE BLEACH IF NEEDED. LAY FLATTO DRY. COOL IRON IF NEEDED. V16672
LAVAR A MAQUINA CON AGUA FRIA ENCICLO DELICADO CON COLORES SIMILARES.USAR BLANQUEADOR SIN CLORO SI ESNECESARIO. SECAR EN UNA SUPERFICIE PLANA.PLANCHAR A TEMPERATURA BAJA.
50mm
22mm
SEW SEW
FRONT BACK
MEN'S POCKET FLASHER STOCK C1S 10 pt FINAL SIZE 80 mm x 108 mm Color 4 Color Process PMS 4975 Match Front 0 Color Back Font Plantin-Std-Bold 19 pt Plantin-Std-Bold 16 pt
JACRON PATCH STOCK JACRON 18-20 pt FINAL SIZE 50 mm x 75mm Color PMS Color 4975 C Arrow Prints 50% 4975 C
OT12_M_PA033
50MM
75MM
Open Trails - Pocket Flasher and Patch
10
FINISHED
OT12_M_FL034
FRONT
130mm
22mm
108mm
80mm
SCORE
GENUINE QUALITY
5 POCKET DENIM
CUT - DO NOT PRINT
SCORE - DO NOT PRINT
Dollar General | Open Trails® Guidelines | Revised 6/16/17
MEN'S SIZE STICKER STOCK Paper‐Based Pr. Sensitive Material w Textile Safe Adhesive FINAL SIZE 36 mm x 191 mm Color 4 Color Process PMS 4975 Match Front Font Plantin-Std-Bold 24pt. Helvetica 5pt. Gotham Book 6 pt. (Stocking Code)
OT12_M_SS040
MEN’S SIZE STICKER STOCK Paper‐Based Pr. Sensitive Material w Textile Safe Adhesive FINAL SIZE 36 mm x 123 mm Color 4 Color Process PMS 4975 Match Front Font Plantin-Std-Bold 24pt. Helvetica 5pt. Gotham Book 6 pt. (Stocking Code)
Dollar General | Open Trails® Guidelines | Revised 6/16/17
Open Trails - Stickers
12
CUT - DO NOT PRINT
BOYS' SIZE STICKER STOCK Paper‐Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE FINAL SIZE 36 mm x 123 mm Color 4 Color Process PMS 7421 Match Front Font Plantin-Std-Bold 24pt. Helvetica 5pt. Gotham Book 6 pt. (Stocking Code)
OT12_B_SS018 BOYS' STICKER STOCK Paper‐Based Pr. Sensitive Material W/ TEXTILE SAFE ADHESIVE FINAL SIZE 40 mm x 40 mm Color 4 Color Process PMS 7421 Match Front Font Plantin-Std-Bold 21pt.
36mm
CMYK BLACK/VARIABLE
123mm
XX00 DEPT XXX 0-000-0000
8$SSSS
OT12_B_SS032
40mm
A
djustable
WaistDISTRIBUTED BY: DOLGENCORP, LLC
100 MISSION RIDGE, GOODLETTSVILLE, TN 37072-217
FOR POSITION ONLY
XXXXXXXXXXX
STOCK CODE
Dollar General | Open Trails® Guidelines | Revised 6/16/17
NOTE: Please maintain a 3 inch tall PDP when Possible.
Apparel Packaging Elements: PDQ
13
Pantone 7527 C
Pantone 7421 C
These Specifications are an estimatethe size of the PDQ, the type size may changeThe colors, font, and proportions should always stay the same
The Product Name is centered top to bottom and left to right between the Logo and the Price Point.Keep a minumum of .5 inch from the Logo and the Price Point
cl
1/4
1/2
1/4
Dollar General | Open Trails® Guidelines | Revised 6/16/17
*Dimensions may vary:Max Width: 15” or 30” Max Depth: 14” (Do not exceed)Height: Height of product in pdqFront Lip: 3”
Boys’
Pantone 7527 C
Pantone 4975 C
Men’s
14
END FOLD LABEL
WOVEN Damask FINAL SIZE 12 mm x 40 mm PMS Color 1 Color White Fold End Fold
OT_M_ML001
CUT- DO NOT WEAVE
FOLD- DO NOT WEAVE
SEW ALLOWANCE- DO NOT WEAVE
HEAT TRANSFER
STOCK Paper / Clear FINAL SIZE 47mm x 53 mm PMS Color 1 Front White Font Size: Plantin Std Bold 20 pt Text: Helvetica Regular 5.5 pt Tracking: Helvetica Regular 7 pt
OT_M_HTL001BPMS Color 1 Front White
OT_M_HTL001APMS Color 1 Front Black
OT_M_HTL001CPMS Color 1 Front Cool Gray 6
40mm
52mm
6mm 6mm
12mm
END FOLD LABEL
WOVEN Damask FINAL SIZE 12 mm x 40 mm PMS Color 1 Color White Fold End Fold
OT_M_ML003
53 mm
47 mm
MADE IN MEXICO
MACHINE WASH COLD WITH LIKE COLORS, ONLY NON-CHLORINE BLEACH WHEN NEEDED, TUMBLE DRY
LOW. WARM IRON ON REVERSE SIDE.RN# 67227 XXXXXXXXXXX
MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS. ONLY NON-CHLORINE BLEACH IF NEEDED. TUMBLE DRY LOW
REMOVE PROMPTLY
LAVAREN LAVADORCON AGUAFRIA CICLODELICADO CON COLORES SIMILARES. LISAR
SOLAMENTEBN BLANQUEADOR CONCLORO GUANDO SE NECESITE.SECAR EN SECADORA, CICLO
LENTO REMOVER IMMEDIATAMENTE.
V#XOOX
SEW
M 8/10
MANUFACTURED FOR AND DISTRIBUTED BYDOLGENCORP, LLC, 100 MISSION RIDGE
GOOLETTSVILLE, TN 37072-2170RN67227
XXXXXXXXXXXSEE REVERSE SIDE FOR CARE
PRINTED LABEL
STOCK Slit Edge White Satin FINAL SIZE 25 mm x 44 mm PMS Color 1 Black Front - 1 Black Back Fold Straight Cut Font Helvetica Bold Condensed 12 pt Font Helvetica Condensed 5 pt
OT_M_ML002
Boys’ labels will require a tracking number
Dollar General | Open Trails® Guidelines | Revised 6/16/17
OT Revolution - Boys'/Men's Wear
15
CUT- DO NOT WEAVE
FOLD- DO NOT WEAVE
SEW ALLOWANCE- DO NOT WEAVE
Dollar General | Open Trails® Guidelines | Revised 6/16/17
TOP FOLD LABEL
WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) Black,
White Fold Loop Fold Font Plantin-Std-Bold 13pt Helvetica Neue Roman 5.5pt Myriad Pro 6 pt
S
72mm
32mm
30 mm
30 mm
6mm
6mm
MADE IN CHINARN# 67227
MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS.
ONLY NON- CHLORINE BLEACH IF NEEDED. LAY FLAT TO DRY. COOL
IRON IF NEEDED.
65% COTTON 45% POLYESTER
OT17_B_ML001
DOLGENXXXXXXXXXXX
TOP FOLD LABEL
WOVEN Damask FINAL SIZE 30 mm x 32 mm PMS Color (Ground) Black,
White Fold Loop Fold Font Plantin-Std-Bold 13pt Helvetica Neue Roman 5.5pt Myriad Pro 6 pt
L
72mm
32mm
30 mm
30 mm
6mm
6mm
MADE IN CHINARN# 67227
MACHINE WASH COLD, GENTLE CYCLE WITH SIMILAR COLORS.
ONLY NON- CHLORINE BLEACH IF NEEDED. LAY FLAT TO DRY. COOL
IRON IF NEEDED.
65% COTTON 45% POLYESTER
OT17_M_ML002
OT_B_HT001R
30mm
69mm
PRICE TICKET
STOCK C1S 10 pt. FINAL SIZE 30 mm x 69 mm Color 1 Color Black Front 2 Color Back Font
OT Revolution - Boys' Hang Tags
CUT - DO NOT PRINT
PERFORATION - DO NOT PRINT
Price: Gotham Bold Reg (Back only) 49 pt Use Standard Price Point File