This document is posted to help you gain knowledge. Please leave a comment to let me know what you think about it! Share it to your friends and learn new things together.
WestsideWestside chainchain has,has, ever ever since,since, beenbeen settingsetting thethe standardsstandards for for other other fashionfashion retailersretailers toto followfollow..
HistoryHistory:: EstablishedEstablished inin 19981998 asas partpart of of thethe TataTata Group,Group, TrentTrent LtdLtd.. operatesoperates Westside,Westside, oneone of of
India'sIndia's largestlargest andand fastestfastest growinggrowing chainschains of of retailretail storesstores..
hopeshopes toto expandexpand rapidlyrapidly withwith similar similar formatformat storesstores thatthat offer offer aa finefine balancebalance betweenbetween stylestyle andand
KishoreKishore BiyaniBiyani onon 1212 October October 19871987,, convertedconverted intointo aa publicpublic limitedlimited companycompany inin September September
19911991,, renamedrenamed asas PantaloonPantaloon FashionsFashions (India)(India) LimitedLimited aa year year later later andand thereafter thereafter intointo PantaloonPantaloonRetailRetail (India)(India) LimitedLimited inin JulyJuly 19991999.. TheThe companycompany isis headquarteredheadquartered inin MumbaiMumbai.. Mr Mr KishoreKishore
BiyaniBiyani isis thethe ManagingManaging Director Director..
wear wear andand kid¶skid¶s wear wear.. ItIt mainlymainly focusesfocuses onon itsits PrivatePrivate labellabel programmeprogramme becausebecause thethe shareshare of of
privateprivate labellabel hashas increasedincreased over over thethe previousprevious year year andand standsstands atat nearlynearly 7575%%.. BelowBelow areare somesome
of of thethe company¶scompany¶s privateprivate labelslabels:: MEN'SMEN'S WE ARWE AR JohnJohn Miller,Miller, JMJM Sports,Sports, BareBare Denim,Denim, Rig,Rig,Lombard,Lombard, BareBare Leisure,Leisure, LADIESLADIES WE ARWE AR ,Honey,,Honey, Akkriti Akkriti,, Annabelle, Annabelle, MixMix && Match,Match, Ajile Ajile,, RigRig..
KID¶SKID¶S WE ARWE AR Chalk,Chalk, BareBare..
PresencePresence:: Pantaloons,Pantaloons, aa partpart of of PantaloonPantaloon RetailRetail (I)(I) LtdLtd..,, areare amongamong India¶sIndia¶s largestlargest chainschains of of
Comparison between Westside & PantaloonsComparison between Westside & PantaloonsTheThe followingfollowing comparisoncomparison onon WestsideWestside && PantaloonsPantaloons isis basedbased onon personalpersonal perceptionperception after after havinghaving aa directdirect
chainschains operateoperate acrossacross IndiaIndia andand majorlymajorly focusfocus onon apparelapparel rather rather thanthan foodfood or or eatableeatable itemsitems.. BothBoth thethe retailretail
chainchain their their ownown inin privateprivate labellabel brandsbrands butbut WestsideWestside isis moremore intointo promotingpromoting andand sellingselling itsits ownown brandbrand whereaswhereas
PantaloonsPantaloons hashas lotlot of of other other brandsbrands apartapart fromfrom itsits ownown privateprivate oneone..
WestsideWestside:: ClubClub west west card card program program An An assuredassured returnreturn--andand--e c an ee c an e policypolicy
reinforcesreinforces customer customer confidenceconfidence inin thethe chainchain.. Another Another winningwinning WestsideWestside ideaidea isis ClubClub
West,West, aa customer customer loyaltyloyalty programprogram launchedlaunched inin MayMay 20012001.. TheThe 3030,,000000--plusplus membersmembers of of
thisthis clubclub getget rebatesrebates atat restaurantsrestaurants andand onon holidayholiday packagespackages fromfrom thethe TajTaj GroupGroup of of
Hotels,Hotels, homehome deliverydelivery of of alterations,alterations, andand bestbest of of all,all, specialspecial shoppingshopping hourshours onon thethe firstfirst
dayday of of anyany discountdiscount salessales eventevent organizedorganized byby thethe chainchain..
PantaloonsPantaloons:: GreenGreen Card Card isis passportpassport toto aa wholewhole newnew worldworld of of exclusiveexclusive benefitsbenefits andand
privilegesprivileges..
11.. InstantInstant discountsdiscounts for for everyevery timetime youyou shopshop atat PantaloonsPantaloons..
22.. ExclusiveExclusive shoppingshopping daysdays toto getget holdhold of of latestlatest merchandisemerchandise..
A unique apparel range designed to support the A unique apparel range designed to support theRetail Textile & Fashion industry with moreRetail Textile & Fashion industry with more
responsible material choices.responsible material choices.
roposition::TheThe growinggrowing concernconcern for for globalglobal warmingwarming boostsboosts thethe demanddemand for for organicorganic productsproducts..
Creative Brief:Creative Brief: Back round & Overview:Back round & Overview: treeDOM treeDOM wants to facilitate something new in the Indianwants to facilitate something new in the Indian
Fashion industry to encourage consumers to make better environmental choices thatFashion industry to encourage consumers to make better environmental choices that
would set them apart from the conventional approach and rewrite rules for a trulywould set them apart from the conventional approach and rewrite rules for a truly
sustainable future. Considering the requirement of treeDOM as per the companysustainable future. Considering the requirement of treeDOM as per the company
mission ³creative lifestyle & sustainable Synergy´, the ad campaign will have a stringmission ³creative lifestyle & sustainable Synergy´, the ad campaign will have a stringof ecological factors attached to it.of ecological factors attached to it.
Objectives: Objectives: To attract consumer¶s who are in search for ecoTo attract consumer¶s who are in search for eco--friendly, sustainablefriendly, sustainable
fashion and home products within a month of the campaign.fashion and home products within a month of the campaign.
Tar et Audience:Tar et Audience: Target is a one stop µenvironment¶ apparel store for the µecoTarget is a one stop µenvironment¶ apparel store for the µeco
conscious¶ upper middle class and upper class segments in metros all over India. Theconscious¶ upper middle class and upper class segments in metros all over India. The
Ad must build a competitive advantage against the other retailing giants. Ad must build a competitive advantage against the other retailing giants.
Creative Str ate y:Creative Str ate y: Keeping ecology as the prime factor, the ads aim at µwaking¶ theKeeping ecology as the prime factor, the ads aim at µwaking¶ the
desire in the consumer for a eco friendly apparel range. The creative will show howdesire in the consumer for a eco friendly apparel range. The creative will show how
the objective is achieved.the objective is achieved.
Sin le Minded Message:Single Minded Message: Maximum impact through creative communication.Maximum impact through creative communication.