Brand Builder

BRAND BUILDER

WHAT YOU MIGHT SAY: “We don’t love our advertising. Our messaging isn’t getting customers excited to buy. Internally, there’s disagreement around what our brand stands for. Worse, competitors are beginning to define our brand for us.”

WHAT WE OFFER:

BRAND BUILDERWe help clients develop leadership brand strategies and assets – clearly positioned brands backed by strong creative. Our process applies to renovating mature brands and building emerging brands with strong competitive differentiation.

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OUR SERVICES

BRAND BUILDER

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SAMPLE DELIVERABLES

Clear understanding of existing brand equity and points of difference

Synthesis of insights into positioning platforms and success criteria

Range of positioning strategies and corresponding creative ideas developed

Evolution of recommended communication strategy based on consumer validation

Positioning architecture and creative ideas

Strategy presentation & corporate training

OUR SERVICES

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METHODOLOGY HIGHLIGHTS

OUR SERVICES

Stakeholder interviews to align expectations

Competitor review and brand mapping

Creation of positioning platforms to explore in Creativity Collective® brainstorming session.

Concept Workshop to organize ideas in strategic positioning framework

Concept board and creative board development

Consumer validation research to refine strategy and creative execution

Integrated creative idea to match new positioning strategy

IMMERSE

CREATE

VALIDATE

BRAND BUILDER

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CLIENT BENEFITS

Results in a clear positioning strategy to build unique brand strength

Outcome grounded in brand equity understanding and consumer insights

Delivers creative idea to match strategy

Process drives organizational buy-in around strategy

Scope can be global with Message Matrix developed for regions and targets

OUR SERVICES

BRAND BUILDER

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SUCCESS STORIES

OUR SERVICES

Sports Authority wanted to create a premium private label brand and asked BrandJuice to develop the strategy and execution. We used consumer insights to create and validate a unique and meaningful positioning strategy. The final deliverable was a new brand for the company: SA Gear

Covidien has asked us to lead global positioning strategy development for three major new product launches, including LigaSure and Force Triverse. Combined, they’ve delivered $1B in incremental revenue for the company.

To reclaim lost market share and return some swagger to the brand, BrandJuice led the re-positioning of KC Masterpiece by executing three of its proven processes; Value Equation, Creativity Collective® and Battle Testing®. The resulting Real Deal strategy is now an integrated campaign..

BRAND BUILDER

www.brandjuice.com

IDEAS PEOPLE BUY is our promise. Call to learn more about our process. We’ll send you our CEO’s book as a thank you:

Jeff Scurlock

303.454.3260

[email protected]

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