Brand advocates: Their Circle might be small, but you have to keep 'em loyal to the end.

Social marketing KPI’s

“Measure the R.O.I. of your social marketing campaigns”

The social engagement circles

Public

Fans and followers

Leads and prospects

Customers

Loyal customers

Brand advocates

Social KPI’s are useless unless…

① You have clearly defined your social sales pitch

② You know what your target group is ‘doing’ on social media

③ You create and curate the right content

④ You have at least one dedicated social selling expert to manage your social channels

“SEO is een besmettelijke ziekte.”

Define your budget – Think in R.O.I.

ROI (Leads)

Time

Content creating, curating and sharing

Socia

l mar

keting

R.O.I.

Investment

Social reach & social activity

Measure your Social Reach and activity

①Average response time

②Content rate

③Post rate & response rate

④Content quality

Measure your (potential) audience

①Audience growth rate②Average SERP position & CPM (Google Ads)③Brand awareness (#mentions)④Influence scores (Klout)⑤Potential impressions & reach⑥Video views on YouTube & Vimeo

Building a relationship

Measure your ‘sweet spot’

Measure acquisition

①Blog subscribers

②Traffic ratio on your website: sources

③Social opt-ins on your website

④Leads

⑤Micro conversions (if measurable…)

Measure actions, sales and results

Measure actions, sales and results

①Online lead velocity rate

②Social media conversion rate

③Cost per lead (Social channels)

④Revenue per lead (Social channels)

Measure retention

Measure retention

①Goes far beyond social metrics

②CLTV: Customer Lifetime value

③Customer retention rate

④Testimonials rate

⑤Support ticket costs

Social opt-in

lead gen

Social sharing

Brand exposure

Expertise = Online authorit

y

The social marketing loop

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