BrainBank Inc Idealink Open

Idea Management:

How to eliminate three chronic choke points

1.Open collaboration motivates stakeholders by letting them participate on their own terms.

2.Better developed ideas keep key process role-players engaged.

3.Proper routing accelerates idea progression through your entire process .

Confidential data – not for redistribution © BrainBank Inc 2010 – All Rights Reserved

Build communities that are purposeful for your innovation goals.

Different users can participate at different levels, internally and/or externally.

Create excitement, drive participation and promote your brands through viral buzz


Collect ideas in response to a challenge…



…or via voluntary submission.

Vote, comment, invite friends and add attachments to collaborate on ideas


Management can set idea development rigor for any idea type through the use of dynamic idea development tabs - that way the community can build the idea around information that is actionable for the next level of the process


Idea Champions can manage the “long tail” by ascending only those comments that add value and make them part of the core idea moving forward


Electricity Costs

• Energy Cost• High-Tension Cabling

Energy CostCost of one kilowatt/hour is USD$1.27

Idea Champions can estimate benefits by accessing relevant financial information


Balanced scorecards enable you to get buy-in from key role players before presenting the idea for evaluation


Flexible and configurable rating system enables one to zero-in on those ideas with the attributes that matter most to you.


See multiple rating dimensions from the convenience of a single screen – blended scores combine market demand and business alignment

Once the criteria set by management has been met, individual managers or evaluation committees can choose whether to accept the idea or not.


Decide how you want to turn your idea into an innovation project; either through Idealink’s proprietary process management or using your existing

internal systems.


Solicit approval, adjust feasibility and get buy-in from potential Project Owner to ensure that the idea is fully developed.


Getting the right resources around an idea before it starts its journey into the organization for processing is critical to eliminating re-routing, inaction, and delay. This helps maintain the ideas momentum and motivates downstream stakeholders to respond more rapidly.


Post-implementation form

Sending-out a recap form for a sunset review forImplemented ideas is a keybest practice

Capture new learning and record exceptions



Zero-in on any idea or groups at any level of your Idea Pipeline


As the old saying goes “you can’t improve what you can’t measure”

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