Boucher college slide deck september 21st, 2011

Lecture I• the changing consumer• social media overview• online marketing

overview• writing for web & blog• marketing your content• tools

HOla

• bill greenbaum• vancouver• VP marketing integra

nutrition.

YOURTIMINGIS GOOD

Four ‘Ps & T’

• Product• Price• Promotion• Place

Tribe

“Technology doesn't win but it sure gives you a chance at marketing.”

by william greenbaum

Principle #1

Organic word-of-mouth, people caring about your brand

Principle #2

Personal relevant its about what I’m interested in right now .... And its delivered in a format that I want to get

Definitions

• Simple = media for social interaction.

• More = blending of technology and social inter-action for the co-creation of value.

If facebook were a country it would be the second largest on the planet.

• 50, 000 LinkedIn users• 200,000,000 blogs• 75 million Tweeters

Way Too Much!

blogs link wheels directories article marketing youtube

animoto press releases facebook contests / promotions adwords

Gracias

R U HAPPY?

Tools• Ping.com• Hootsuite• TweetDeck• Wordpress• Mail Chimp, Constant Contact

or aWeber• Flikr• Alexa• HubSpot