Bootstrap and Transition the emailcloud story Ross Cooney, founder of Rozmic Wireless
Bootstrap and Transition
Jun 17, 2015
the emailcloud story
Ross Cooney, founder of Rozmic Wireless
Ross Cooney, founder of Rozmic Wireless
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Bootstrap and Transition
the emailcloud storyRoss Cooney, founder of Rozmic Wireless
Scalability without investment
Powerful API’s
Low Commitment
Bootstrap and Transition
Bootstrap and Transition
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
Growth in sales
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
Growth in sales
Shit code
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
Growth in sales
Shit code
Version 2 of code
Scalability without investment
Powerful API’s
Low Commitment
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
£120,000
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
$140
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
$140
$2450
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
$140
$2450
$5600
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
$140
$2450
$5600
$7980
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
$63,000
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 240%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 240%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 240%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
$34,000 $34,000
Scalability without investment
Powerful API’s
Low Commitment
Bootstrap and Transition
"All your base are belong to us"
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Average Number of Servers
Transition
Sep-07
Oct-07
Nov-07
Dec-07
Jan-08
Feb-08
Mar-08
Apr-08
May-08
Jun-08Jul-0
8
Aug-08
Sep-08
Oct-08
Nov-08
Dec-08
Jan-09
Feb-09
Mar-09
Apr-09
May-09
Jun-09Jul-0
90
20
40
60
80
100
120
Total serversInhouse
Sales to paranoid people
Scalability without investment
Powerful API’s
Low Commitment
Bootstrap and Transition
More information:
www.emailcloud.comwww.spoutingshite.com
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