Boosting Reach: Increase Facebook Ad Exposure Without Ad Fatigue
May 05, 2021
We’re a data-driven agency, which means that
when we’re running your ad campaigns, we’re
all about the numbers. We want to see how your
ads are performing, and we look at all the
metrics.
Not all metrics, however, should be given the
same weight, and it’s hard for new advertisers to
know exactly which metrics should be given
more attention than others. As a result, plenty of
people end up focusing on vanity metrics that
look impressive but that are either irrelevant or
misleading in terms of the success of the
campaign.
Welcome message from author
It’s easy to be excited when we see that our ad campaigns have gotten
thousands of impressions, but if the same people are seeing the same
campaigns over and over, it’s unlikely that the campaigns will yield what you’re
putting into them.
Optimizing for reach with targeted, relevant campaigns is the way to go, and with
measures in place to reduce ad fatigue, your campaigns are much more likely to
be successful. While this will require more ongoing work and new campaigns to
be created consistently, it’s worth the effort, and the returns you see will be much
higher.
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