BookExpo America 2011 Digital Marketing Panel

Presentation by Social Media Academy for Women You may not reproduce or resell the content in any manner. All Rights Reserved. Copyright © 2011

Bestselling Authors Best Practices in Digital Marketing

Presented  By:  Cindy  Ratzlaff  

2

Authors Are Using Digital Tools to:

 By-pass the network TV gatekeepers and turn themselves into “TV” and video celebrities

 Develop digital materials that create viral word of mouth marketing

 Connect to book buyers WHEREVER they are

 Use “free” as their best sales tool

 Capture a fan base the reads EVERYTHING on their mobile devices

3

Tim Ferris Taking the Book

Trailer to New Heights

 Created buzz pre-publication with a movie quality book trailer that positioned him and his book as a blockbuster

4

Guy Kawasaki Creating Digital

Content for his Tribe

5

Gary Vaynerchuk Everywhere there’s a digital connection

6

Jillian Michaels

Free Chapter

7

Hungry Girl

Free Tips and Recipes

8

Suze Orman

Additional Free Content with

Purchase

9

Brian Solis Mobile Apps

10

Digital Best Practices of Super Authors

1.  Create digital touch points for readers on all the major platforms

2.  Use video and make sure it’s rendered to play on all devices

3.  Create digital playthings fans will want to share

4.  Add live links to all the authors social sites and website

5.  Add your Opt-In box website and Facebook and invite readers to your mailing list

6.  Add social share buttons to your website

7.  Add a “Buy Now” option everywhere

8.  Offer Free Stuff