Innovaties in B2B
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Innovaties in B2B
Wereld verandert sneller dan ooit
67jaar
25%Bedrijven die vandaag al bestaan
75%Bedrijven die vandaag nog niet bestaan
Gemiddelde levensduur van een bedrijf op de S&P 500
1920s 1980s 2010s
25jaar 15
jaar
Bedrijven die vandaag nog niet bestaan
2020s
Yale Professor Richard Foster
Disruptie raakt iedere branche
1990
Nieuws
Muziek
Fotografie
…..
2XXX
Alles is anders
2005
Reizen
Magazines
Software
Recruitment
….
15 jaar2015
Taxis
Hospitaliy
TV
Retail
Zorg
…..
10 jaar2020
Smart Homes
Smart Cars
Onderwijs
Schoonmaak
Energie
Productie
5 jaar
….. Productie
….
Noodzaak: Customer Obession
Empowered customers are shaping
business strategy. Simply put,
customers expect consistent and high-value in-person and digital
experiences. They don't care if building these experiences is hard or building these experiences is hard or
requires a complex, multifunction approach from across your business.
They want immediate value and will go elsewhere if you can't provide it.
Definitie: Forrester 2015
Wat ben jij?
DIG
ITA
L IN
TE
NS
ITY
FASIONISTAS DIGIRATI
DIG
ITA
L IN
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- 11% + 26%
Profitability compared to competitors
TRANSFORMATION MANAGEMENT
DIG
ITA
L IN
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NS
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BEGINNERS CONSERVATIVES
TRANSFORMATION MANAGEMENTD
IGIT
AL
INT
EN
SIT
Y
- 24% + 9%
Essence: Selling changes to Helping
USP’s
Old Marketing
How’s Yeah!
ChoiceOrientationIdea UsageInstallation
M o d e r n M a r k e t i n g
7 Foundations of B2B Content Marketing
Strategy
18 minuten
Innovaties in Marketing
Product: Fire Fighting Equipment (17th Century)
Books &
White Paper Marketing
Social & Consultative
SellingVisual Storytelling
Buyer Journey & Persona’s
Concept & Content
15 minuten
Messages for Buyer Journey
ChoiceOrientationIdea UsageInstallation
Boodschappen Matrix
Buyer Journey IDEA OREINTATION CHOICE
CommercialDirector
Customer centricitystrategy
KPI’s to monitor customer centricity
Knowledge of ourindustry
ITManager
IT Architecture roadmap
Implementationcompetences
Uptime & servicedesk
MarketingManager
Connect with marketingautomation
Managing MQLs & SQLs
360 Customer view
SalesHassle using
Outlook & CRMHow can I identify best sales opportunities?
Easy to work with
CustomerService
Using 3 systems at the helpdesk
Integration with ERP system
User interface
Buyer Journey IDEA OREINTATION CHOICE
CommercialDirector
Customer centricitystrategy
KPI’s to monitor customer centricity
Knowledge of ourIndustry
ITManager
IT Architecture roadmap
Implementationcompetences
Uptime & servicedesk
Prioritize Messages
MarketingManager
Connect with marketingautomation
Managing MQLs & SQLs
360 Customer view
SalesHassle using
Outlook & CRMHow can I identify best
opportunitiesEasy to work with
CustomerService
Using 3 systems at the helpdesk
Integration with ERP system
User interface
Buyer Journey IDEA OREINTATION CHOICE
CommercialDirector
ROUND TABLEREFERENCE
CASES
ITManager
IMPLEMENTATIONCHECKLIST
SLA
Matching Formats
MarketingManager
HOW TO GUIDE
Sales
CustomerService
SELF TEST
Communication &Conversion
10 minuten
Media Strategy
Grow your content, grow your media
Blog Blog Blog Blog
E-Book
profiles
Webinar Webcast
White Paper How Toprofiles
Includes:
• Ratings
• Comments
• PR
Earned Media
• Shares & Likes
• Editorial Contributions
Lead Nurturing Program
First download Deal
6 – 12 Months
ChoiceOrientationIdea UsageInstallation
Content Marketing Program
Blog
Download
Educational emails
Webinar participation
Sales call
Proposal
KPI’s for Conversion
Organization
5 minuten
Organisatie 2015 Directie
ITPorfolio &
Marketing
Sales Manager Implementatie
HRCommunicatie
& PR
Sales Manager
Business
Solutions
Sales Manager
Work Space
Customer
Support
Implementatie
&
Consulting
Datacenter &
Hosting
Inside Sales
Account Managers
Sales Consultant
Business Consultant
Product Consultant
IT Consultant
Marketingrollen 2020
Organisatie 2016 Directie
ITPorfolio &
Marketing
Sales Manager
HRCommunicatie
& PR
Managing Editor
Customer ListeningAudience Manager
Externe Relaties
Media PlannerHR Liason
Marketing Technology LeadChief Content Officer
Analytics Expert
Sales Manager
Business
Solutions
Sales Manager
Work Space
Customer
Support
Implementatie
& Consulting
Datacenter &
Hosting
Inside Sales
Account Managers
Sales Consultant
Business Consultant
Product Consultant
IT Consultant
Content Creators
Content Creators & Curator
Lead Manager / First Responder
Syndicator & Listening Syndicator
Technology
2 minuten
De Trend van 2015: Marketing Automation
Succes van Marketing Automation
CONTENT
COMMUNICATIE
CONVERSIE
COMMUNICATIE
CONVERSIE
COMMUNICATIE
CONVERSIE
COMMUNICATIE
CONVERSIE
Fo
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CONCEPT
CONCEPT
CONTENT
CONTENT
CONCEPT
CONTENT
Kwartaal 1 Kwartaal 2 Kwartaal 3 Kwartaal 4
Fo
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TECNHOLOGIE
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