BO Company Profile

A. FINANCIAL INDUSTRIES Financial Services in India- Brief Overview:The Indian financial services sector is one of the most complex, yet one of the most robust service segments of the Indian economy. Spanning from insurance to capital markets, banking to foreign direct investments (FDI) and from mutual funds to private equity (PE) investments, the financial services sector covers all related segments under its umbrella. Having major effects in its abstract as well as physical form post liberalization, the financial services segment is undoubtedly the mainstay of Indian economy. Today it is at par with the international financial frameworks and promises to surpass them in terms of performance in the years to come. This is very much evident from the fact that Indian financial services industry was amongst the least affected during the crisis the world faced in 2010-11.Major developments pertaining to the sub-segments of Indian financial services industry are discussed hereafter.Insurance Sector:Indian life insurance sector collected new business premiums worth Rs 11,742.7 crore (US$ 1.96 billion) for April-May 2013, according to data from the Insurance Regulatory and Development Authority (IRDA). Life insurers collected Rs 1, 07, 010.7 crore (US$ 17.84 billion) worth of new premiums for the financial year ended March 31, 2013. Meanwhile, the general insurance industry grew by 19.6 per cent in April-May period of FY14, wherein the non-life insurers collected premium worth Rs 13,552.46 crore (US$ 2.26 billion)Banking Services:According to the Reserve Bank of India (RBI)s Quarterly Statistics on Deposits and Credit of Scheduled Commercial Banks, September 2012, Nationalized Banks accounted for 52.0 per cent of the aggregate deposits, while the State Bank of India (SBI) and its Associates accounted for 22.3 per cent. The share of New Private Sector Banks, Old Private Sector Banks, Foreign Banks, and Regional Rural Banks in aggregate deposits was 13.6 per cent, 4.8 per cent, 4.3 per cent and 2.9 per cent, respectively Nationalized Banks accounted for the highest share of 50.9 per cent in gross bank credit followed by State Bank of India and its Associates (22.1 per cent) and New Private Sector Banks (14.7 per cent). Foreign Banks, Old Private Sector Banks and Regional Rural Banks had shares of around 4.9 per cent, 4.9 per cent and 2.6 per cent, respectively India's foreign exchange (forex) reserves stood at US$ 280.167 billion for the week ended July 5, 2013, according to data released by the central bank. The value of foreign currency assets (FCA) - the biggest component of the forex reserves stood at US$ 252.103 billion, according to the weekly statistical supplement released by the RBI.Mutual Funds:Indias asset management companies (AMCs) have witnessed growth for the fifth consecutive quarter wherein their average assets under management (AUM) during April-June 2013 increased by 3.68 per cent. The AUMs value touched a new high of Rs 8.47 lakh crore (US$ 141.17 billion), according to the latest statistics available from industry body Association of Mutual Funds in India (AMFI).Private Equity, Mergers & Acquisitions:Private equity (PE) firms upped their investments in India Inc. by a hefty 42 per cent to US$ 5.4 billion through 197 deals during the first half of 2013; major deal being the US$ 1.2 billion-Bharti Airtel deal, according to a report by EY India (formerly Ernst & Young).Meanwhile, Merger and acquisition (M&A) activity in India was also quite intense in April-June 2013 period. The deal tally stood at US$ 10.9 billion across 130 transactions, according to global deal tracking firm Merger market.Foreign Institutional Investors (FIIs):Foreign investors have immense faith in Indian financial markets. The fact is substantiated through statistics which show that they pumped massive US$ 10 billion in Indian markets in January-March 2013 quarter. Moreover, FII ownership in top 500 companies is highest at 21.2 per cent for the reported quarter. It increased by 1.28 per cent in the January-March quarter alone and 2.87 per cent in 2012-13. The number of registered FIIs in India stood at 1,757 in FY 2012-13 while the number of FII sub-accounts rose to 6,335, from 6,322 at the end of 2011-12.Financial Services in India: Recent DevelopmentsTata Communication 100 per cent subsidiary Tata Communications Payment Solutions (TCPS) has launched Indias first white label ATM (WLA) at Chandrapada, a tier-V town near Mumbai. The WLA has been branded 'Indicash' by the company. TCPS already operates about 27, 000 ATMs for 37 banks in India.Meanwhile, US-based Customers Bancorp Inc (CUBI) has plans to infuse US$ 51 million in multiple securities of Religare Enterprises Ltd. Religare is currently aspiring for a banking license to enter the banking industry. The investments will take place through a combination of primary and secondary market transactions.Financial Services: Government InitiativesThe Finance Ministry has constituted a standing council of experts to assess the international competitiveness of the Indian financial sector. The council, to be headed by the Secretary, Department of Economic Affairs, will analyze various monetary and non-monetary transaction costs (of doing business in the Indian market), and make recommendations for improving its competitiveness.The council will also examine related policies and operating frameworks and the performance of various segments of the Indian capital market. It will also study and suggest possibilities for reform measures aimed at improving transparency, promoting development and strengthening governance in the Indian capital markets, while ensuring that risks are limited and investor interests are sustained.Also, the RBI has, for the time being, relaxed the norm that stipulates non-banking finance companies (NBFCs) to have a minimum gap of six months between two non-convertible debentures (NCDs) issues. The move is aimed at streamlining the process of moving into a more robust asset-liability management framework in a non-disruptive manner.

B. COMPANY PROFILEBasketOptionPrivate Limited isa Wealth Management company incubated by Jain Group of Institutions & has been in existence for 6 years. They are into managing corporateportfolios comprising ofAssets Management, Insurance and Liability products. They are considered as one of the best corporate risk managers in the industrydue to the valuethey bring to the table. They manage around 150 corporate clients from various industries, starting from HospitalityIndustry, Realestate, Software, Developers, Educational Institutions, Telecommunication, Manufacturing industry and fewMNCs.

ABOUT BASKET OPTION:Basket Option Private Limited is incubated by JGI Ventures. The company comprises of 10 operating verticals in the financial services industry. Across all the verticals, the company has a customer base of over 10,000 retail clients and over 170 corporate clients in India. The interest of the company ranges in Financial Services and Education. In India, financial awareness among the common man and among investors is very low. There also is a lack of penetration, tough market conditions and constant changes in regulation. The strength of the group lies in identifying such pain points, addressing them, catering to the masses and providing a world class experience.Basket Option has always been known for its innovation in the Financial Services industry. Going forward, Basket Option is focusing more on new technologies and innovation in the Financial Services Industry to drive its businesses in India.Vision statement:To be the leader in wealth management and research based advisory services and to provide the best financial care to our clients.Mission statement:Basket Option Private Limited will ensure maximum returns and long-term profitability for its stakeholders and create a trustworthy environment for its employees with excellence and growth.SALIENT FEATURE:1)All Insurance Companies under one platform: This ensures that you don't have to deal with multiple insurance companies. We will provide you with the comparative quotations and coverage from all Insurance companies. This will also give you the market ratesat a glance.2)Dedicated claims officer:This is our super-specialty and our USP we call it "claims Express". We will be giving you a dedicated claims officer, who will take care of all procedures and follow ups on your behalf with the insurance companies during the time of reimbursement claims. You will be given an online log in i d & password to check the claim status. This service will ensure that it is a hassle free experience. All communication and follow up will be done from our end and you do not have to interact with the insurance company at all.

3)Relationship managers: A dedicated Relationship manager to ensure that everything is handled smoothly and we are present whenever you need us.4)Lowest Quotations and competitive premiums:We claim that we have very good negotiating power and we will get you the most competitive rates from the insurance companies, this is due to our portfolio with every insurance company.5)Data management online softwareto maintain your policy details online: The software will give you insight in terms of the premiums and the policy coverage you have opted for, it will also give automatic reminders30 days beforethe renewal date. It will also give an analysis of all the Insurance policies and their premiums during a particular year.

6)BasketOptionResearch Bureau: Our in-house Research team adds value by providing various industry insights through quarterly newsletters. The information so provided is global and adds values to our clientsas current practices, risk analysis of particular industry are discussed in length.

7)Basket Option Consultancy Services:This is a novel and new service where-in our top management, which has a rich experience of close to 20 years in the insurance business, will evaluate the insurance portfolio of a company and give their suggestions, feedback and advice. The complete risk coverage of a company is essential to the working of a company and no one knows that better than our risk analysts.

CORE VAULES: High ethical standards in performance of our duties Transparency and confidentiality in all transactions The spirit of collective ownership Commitment to quality, reliable and trusted serviceCREDENTIALS: An ISO 9001-2000 certified company Known in the industry for unbiased advice

CLIENT BASE: 40+ corporate 20+ institutions 3500+ retail clients

RESEARCH BUREAU: Every product in investment, insurance and loans are well researched before advising to clients. Market updates, newsletters and research reports are few of the outputs of the research bureau which add value to the client base.

CORPORATE SOCIAL RESPONSIBILITY:we believe a society with our proper education is not worth living in, we intend to divert our profits in providing education for the under privileged.PROMOTES OF THE ORGANIZATION:

Abdul G Sait - CEO and Customer Care ExecutiveAbdul G Sait, an MBA in Marketing and Finance, started risk and wealth management company, Basket Option in his 2nd year MBA, 2005. Abdul, a high risk taker, is known in the industry for his innovative initiatives to evident his philosophy of life, 'Success against all odds is real success.' An achiever and an outstanding orator, he has been a speaker in top B-schools of India. A leader throughout his life, he is an active member of networking forums like TIE, NHRD, BNI and prides himself in representing India as the Cultural Ambassador to Canada as a part of Rotary Club's Cultural Exchange Program.His inspirations are Dr. Chenraj Jain (his God Father, mentor and guide) for the joy of creation and entrepreneurship, Shah Rukh Khan for his rags to riches life, and Steve Jobs for the power to create beautiful things. With the passion to be an ultimate Game Changer, his ultimate goal is to be the Prime Minister of India.

ORGANIZATIONAL CHART OF BASKETOPTION

SERVICES: Basket Option Private Limited Offers high-quality advisory services and assists clients to identify innovative solutions for their financial and growth requirements to position themselves for uninterrupted expansion, profitability and improved shareholders value. Basket Option Private Limited delivers personalized investment services through its team, affiliations and strategic partnerships. It is an arrangement that enables the clients, to select from the most complete portfolios of investment, to relish effective management of assets, and most importantly, be able to create financial securities.

BASKET OPTIONS PRODUCT AND SERVICES:1. Financial planning2. Investment advisory Equity trading Mutual funds Commodity trading Real estate General insurance Life insurance Loans

3. Corporate advisory CORPORATES Insurance solutions Investment solutions

INSTITUTIONS Insurance solutions Investment solution

OBJECTIVES OF THE STUDYPersonal Objective: Personal, Communication and Negotiation skills: The first skill I must develop as an entrepreneur is my personal skill. Personal skills are simply those skills that are attached to your personality, more like habits.They are the characters possessed by successful entrepreneurs.The nextimportant entrepreneurial skill you need to develop is communication skill. A famous speaker once said that the fact that you are talking doesnt mean someone is listening. I dont know who made this statement but I know there is an atom of truth in it. To be asuccessful business owner, I must be a powerful communicator.In the course of building a business,we are bound to negotiate deals.We negotiate with customers and suppliersover goods and services offered.We negotiate with bankers over bank loans terms and conditions, just aswe negotiate with investors over equity and stakes. Negotiation or persuasion is an art that can be learned, all you have to do is to devote your time to learning it and you will become a master at it

Knowledge Sharing Activities: Knowledge Sharing Activities is all about linking people, ideas and organizations to enable information exchange and networking activities. Network has done this through focused group meetings, seminars, mailing lists, print publications and research. Knowledge sharing is done in the following ways: Face to face Seminars: These can be informative seminars, public debates, topical debates and panel discussions. They bring together people from the mailing list and general public to learn and share from each other.

Equity Research Analysis: Equity Research is a division within either a buy-side or sell-side firm which is responsible for the research used by the firm and its clients. Despite the name, Equity Research can also include commodities; bonds are more along with equities. The purpose of an equity researcher is to provide insight and detailed analysis into a company, entity or sector and this information is then used by investors to decide how to allocate their funds and by Private Equity firms and investment banksto value companies for mergers, LBOs, IPOs etc. Buy-side firms will then pay theequity researchteam for access to their information, and this is whyequity researchis a revenue-producing group for aninvestment bank.

Openness to Experience: Openness to experienceis one of the domains which are used to describehuman personalityin theFive Factor Model.Openness involves active imagination, aesthetic sensitivity, attentiveness to inner feelings, preference for variety, and intellectual curiosity. Openness has moderate positive relationships with creativity, intelligence and knowledge. Openness is related to the psychological trait ofabsorption, and like absorption has a modest relationship to individual differences in hypnotic susceptibility.

Program Objective:Marketing Feasibility - Marketing Feasibility Study is to determine the suitability of this property for profitable development, and to define optimal products and amenities in accordance with projected market demand, and to project sales absorption and annual revenues from development of this property. The methodology entails examination of the site's market potential followed by research on the real estate consumer market and on competitive real estate products. Research findings are analyzed with respect to property location, potential competition, and preliminary development plans to define marketing feasibility in terms of potential market share, marketing constraints and opportunities and projected absorption rate and pricing ranges. These feasibility components provide the basis for definitive recommendations on development potential, development strategy and a cost-effective marketing and sales strategy. New Product innovation: New product development describes the complete process of bringing a new product or service to market. There are two parallel paths involved in the process: one involves the idea generation, product design and detail engineering; the other involves market research and marketing analysis.

New product development: New product development(NPD) is the complete process of bringing a newproductto market. A product is a set of benefits offered for exchange and can be tangible (that is, something physical you can touch) or intangible (like a service, experience, or belief). There are two parallel paths involved in the NPD process: one involves the idea generation, product designand detail engineering; the other involves market research andmarketing analysis.

Pricing strategies: Pricing strategiesforproductsorservicesencompass three main ways to improve profits. These are that the business owner can cut costs or sell more, or find more profit with a better pricing strategy. When costs are already at their lowest and sales are hard to find, adopting a better pricing strategy is a key option to stay viable.

Go-to-market(GTM)strategy: Go-to-market(GTM)strategyisone of the most important levers to improve key business outcomes. At its core, a GTM strategy is the way a company aligns to the evolving needs of its customers it is the interface at which the company sells to and serves its customer base and interacts with new prospects. It involves the most strategic questions a company can ask.

Marketing Strategies: Marketing strategies serve as the fundamental underpinning ofmarketing plansdesigned to fill market needs and reachmarketingobjectives. Plans and objectives are generally tested for measurable results. Commonly, marketing strategies are developed as multi-year plans, with a tactical plan detailing specific actions to be accomplished in the current year. Advertisement Hooding's and workshops Tie-up with colleges Education Networking with other financial companies Tele Marketing & E-Marketing Word of mouth Market Segmentation New product development

METHODOLOGYPrimary Data- Sources of informationRaw data(also known asprimary data) is a term fordatacollected from asource. Raw data has not been subjected to processing or any other manipulation, and are also referred to asprimarydata. Raw datathat has undergone processing are sometimes referred to as "cooked" data. Market studies of the Basketoption private limited is primary data which have been collected are as follows: Individual Interaction & Telephonic conversation Face to face interview with employees of Basketoption private limited First hand from observation and working environment Direct Mail from my coordinator about a particular subject of product and services offering from Basketoption private limited

Secondary Data- Sources of informationSecondarydata is data collected by someone other than the user. Secondary data analysis saves time that would otherwise be spent collecting data and, particularly in the case ofquantitative data, provides larger and higher-qualitydatabasesthat would be unfeasible for any individual researcher to collect on their own. Data are collected from various source like internet, newspaper, Magazine, Company brooches, from the external of the company who has associate and knowing about the company. Relevant tools used to compile the informationBCG Matrix: To understand the position of product and service of Basketoption private limited company which classify the which financial product & services generating the maximum or minimum revenue from the market and what need to be done in term of cash flow to their product and services to expect better return from the market.SWOT Analysis: It is a very powerful tool to matchup the company strength and weakness from the external environment to balance the organization performance against our rival.KEY LEARNING FROM THE STUDY All financial services product & services under one platform for easy, convenient and direct approachable to all types of individual, retail and corporate clients. Marketing strategies and interactive way of product positioning by introducing StreetSmart where all the product and services where displayed on the screen. Gain insight into the working environment and understanding the culture of the firm. Develop a skill set of gathering questions and asking appropriate personnel for assistance. Develop time management skills and the ability to be responsible for more than one project at a time. Develop organizational skills to complete the project in a timely manner. Gain an understanding of the process used by the firm to examine the investment goals of the client. Gain an understanding of the investment databases used by the investment firm. Gain knowledge about the various investment products offered by the firm. Develop skills needed in communicating with customers regarding their investment accounts. Gain an understanding of the procedures used by the firm to evaluate its loan applicants. Learn the process of documenting work performed on loan applications and communicating effectively with supervisors and other company personnel. Learn to work in the various divisions of the bank/institution. Develop skills needed in communicating with customers regarding their investment accounts. Learn more about the insurance planning and other aspects of financial planning. Learn to meet with prospective clients and how to build a client base Portfolio Management & Risk Management Report Presentation on a specific stock for better analysis and recommend quality stock to their client for investment Eco-friendly behavior in an organization to develop the interest and motivate the member of the organization to do their work effective and efficient way. The Marketing Mix:1.Market selection a. Who are the customers or subset (segment) of customers you are targeting?2. Product planning a. What products is the company going to design or OEM for the selected customers?b. What is the product features uniquely targeting this market?c. How will the product be packaged?3. Pricing a. Pricing is a quantitative expression of the value of the product to the customer. b. Pricing should be designed like a feature consistent with the use of the product. c.What will you charge for and How much?d.How will the customer pay and when?e.See also the discussion of thePrice/Features matrix4.Placea. Which channel, direct, wholesale or retail channels best moves and delivers the product and its benefits to the selected market?5. Promotion a. Positioning: What is the message that states the purpose and benefits of the product in the market and how it competes? b. Selling: Direct or indirect through others?c.Communications How will people be informed about your product, showing them how it can be useful, and persuading them to buy it? What role should branding play? d.Support and ServiceHow does the customer get help if needed to make the product work and replacing or repairing it when its broken?

SUGGESTION Individual Risk tolerance should be known and then be ready for unexpected. Define price range first before buying and selling shares. Organization should increase more spaces for the employees to work effective way. There should be separate meeting room for the other retail and corporate client. The student who approaches to Basketoption Private Limited company for Internshipfrom the colleges need to have separate space where the outsider can easily classify the employee and student. Organization need to develop more on technologies and equipment. There need to be separate division of different vertical offering by Basketoption Private Limited where outside can get to know easily by defining well identification of the company. Constant proper review of portfolio should be done and wherever required buying and selling of shares should be done. Advertisement and promotion is needed to Bangalore across the cities for public awareness and not to limit their operation to a specific location. Try to give opportunities for this company franchisee starting from the head-office which can increase the market share of product and services of the company which led to growth and diversification.

CONCLUSIONEconomic liberalization has accelerated the pace of development in various financial products and service in domestic market. In India, the role of financial product and services has undergone structural transformation with the introduction of computerized delivering online services. Investment in financial services especially in securities such as shares, debentures and bonds is profitable, but also involves great deal of risk. Even Indian Government wants to encourage Investment.According to Fundamental Analysis:Economy: While analyzing stock, investor should consider GNP, Price conditions, Economy, Housing, Construction Activity, Employment, Accumulation of inventories, Personal Disposable Income, Personal savings, Interest rates, Balance of Trade, Strength of the Rupee in Forex market and Corporate Taxation (Direct and Indirect)Sector Analysis: It is advised to invest in a sector that is either in a pioneering stage or in its expansion stage. It is advisable to quickly get out of sectors which are in the stagnation stage prior to its lapse into the decline stage. The particular phase or stage of a sector can be determined in terms of sales, profitability and their growth rates amongst other factors.Company Analysis: In company analysis, history of the company and line of business, Product portfolios strength, Market share, Top Management, Intrinsic Values like Patents and Trademarks held, Foreign collaboration, its need and availability for future, Quality of competition in the market, present and future, Future business plans and projects, Level of trading of the companys listed scrip, EPS, its growth and rating vis--vis other companies in the industry, P/E Ratio, Growth in Sales are analyzed.According to technical analysis: The fundamental analysis is the determination of price based on future earnings; whereas the price of a security represents a consensus. The price at which an investor is willing to buy or sell depends primarily on his expectations. For this purpose technical analysis also forms a strong tool in analyzing a company where the price movements are recorded in charts and analyzed.BIBLIOGRAPHY

BOOKS REFFERED: Security Analysis and Portfolio Management - Prasanna Chandra. NSE Certified Capital Market Professional (NCCMP) Investments - William, Sharpe WEBSITES: www.basketoption.com www.52Weekhigh.com www.about.stocks.com www.nseindia.com www.buzzingstocks.com www.moneycontrol.com

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