Greyumbrellamarketing.com Grey Umbrella Marketing Goal 1: Company Overview 1 Goal 2: Products Overview 2 Goal 3: Good Referrals 3
Greyumbrellamarketing.com
Grey Umbrella Marketing
Goal 1: Company Overview1 Goal 2: Products Overview2 Goal 3: Good Referrals3
Greyumbrellamarketing.com 2
WhyGreyUmbrella
I called it Grey because of my professor convincing me to get into marketing and because I believe in Umbrella Marketing.
I also wanted something to stand out and people who remember so they could refer me.
Greyumbrellamarketing.com 3
CompanyStructure
RonaldDod
Freelancers range from WordPress Developers, Copywriters, bloggers, search engine optimization experts, Graphic Designers, and more.
Account Services & Strategy
o I focus on the strategy and management aspect.o I have an army of freelancers.o I am the general contractor but still do work myself.o I do Social Media, Digital Advertising, some SEO, and
some Website Design in house.
Freelancers
Greyumbrellamarketing.com 4
CompanyPositioning
0
10
20
30
40
50
60
Perceived
Value/Size
Price
Advertising Agencies
Large Website Design Companies
Freelancers
Greyumbrellamarketing.com 5
TargetMarket
B2CRetail businesses that account for 1 million or more in annual revenue. Any B2C business is a good target for us because they have to reach consumers and the internet is one of the best ways to do that.
B2BB2B businesses that account for 1 million or more in annual revenue. In this market we are primarily supporting the sales team with materials such as PowerPoints, a website, sales materials, and more.
Businesses with an outdated website.
Greyumbrellamarketing.com 6
SocialMediaGood for increasing recruiting, sales, and the brand of a company.
Greyumbrellamarketing.com 7
SocialMediaGood for increasing recruiting, sales, and the brand of a company.
Greyumbrellamarketing.com 8
SEO
Search engine optimization is good for businesses that have potential customers searching for them online in Google, Bing, or Yahoo.
For instance: “Atlanta Marketing Company”, “Best Marketing companies in Atlanta”, etc…
Getting Found Online
Greyumbrellamarketing.com 9
SEO
Greyumbrellamarketing.com 10
WebsiteDesign
Greyumbrellamarketing.com 11
ReputationManagement
Good for businesses that deal with high volume B2C consumers who have high service standards. (Cable, internet, restaurants, apartment complexes, etc…)
Google, Yelp, and Urban Spoon Reviews
Google and Yelp are the biggest!
Reviews are the lifeline for restaurants!
Greyumbrellamarketing.com 12
ReputationManagement
Greyumbrellamarketing.com 13
MarketingPlans
Good for companies who are just beginning and do not know where to begin and who their customers are. We can identify new target markets and help increase sales.
Where to begin?
Greyumbrellamarketing.com 14
AllOthers
Graphic Design
1 2 3 4
Email Marketing Content Marketing Video Marketing
Greyumbrellamarketing.comWWW.DESIGNERSPARADISE.COM
15
Good Things to Listen Foro We have been thinking about redoing our website.o We have been wanting to do social media.o We do not have time to blog.o Our website is horrible.o I never use our website.o We hired some young guy/gal to do our social media but it didn’t work.o We are looking to do SEO.o We wanted to do SEO but couldn’t find someone.o We have lots of bad reviews.o Our reputation is horrible online.o Our website never works.
Greyumbrellamarketing.com 16
IdealBusinesseso Carpet Cleaners, HVAC providers, Plumbing companies, Locksmiths companies,
Restaurants, Bars, landscapers, Non-franchise clothing stores, car dealerships, automotive stores/repair facilities, and other retail/high volume stores with more than $500,000 in annual revenue.
o Non-retail/lower volume B2C businesses doing over 1 million in annual revenue: interior designers, insurance agencies, renovators, general contractors, anything real estate specific, etc…
o B2B companies with annual revenues of 1 million and up or with a budget of $5,000 for a website.
o Startups with marketing budgets of $50,000 and up or a budget of $5,000 and up for a website.
Greyumbrellamarketing.com 17
Questions?