BMW Company Report

BMW COMPANY REPORT Brian Jeong

The Products

¨  3-Series

¨  M-Performance line

¨  BMW Project i ¤ Electric Cars

¨  Sedans/coupes/SUV’s

¨  MINI & Rolls-Royce

Financial Information

¨  $106.60 / Share

¨  7.48% Profit Margin (2014)

¨  2.92% Global Market Share

¤  23.6% US Luxury Market Share

¨  Sales rose 7.5% in 2013

¤  MINI / Rolls-Royce

Brand Value Worldwide

History

¨  Bavarian Motor Works ¨  Founded in 1916 (WWI)

¤ Munich, Bavaria

¨  Aircraft Engine -> Motorcycles -> Automobiles ¨  1958

¤ Financial difficulties

¨  2012 ¤ #1 Reputable company in the world (Forbes)

What’s HOT?

Laserlight 2.0 & OLED

¨  Pre-Emptive Adaptive Light ¨  Narrow Passage Guidance ¨  Dynamic Light Spot ¨  Selective Beam ¨  650 Yard Reach

¨  OLED can display patterns ¨  http://youtu.be/kJwSrArUpmM?t=1m50s

Secret Sauce – Driving Innovation

Networking ¤ Problem-solving ¤  Innovation ¤ Cross-division collaboration ¤ Freedom "Networks can do things that hierarchies cannot, because hierarchies lack the freedom. With a network you get the powerful ability to leverage knowledge quickly to bear on solving problems”

Competition – The Big Three

BMW | Mercedes-Benz | Audi

Succeed or Fail

¨  Constantly innovating

¨  Deeply rooted into car industry

¨  Focused on technology

Questions/Comments

“It’s easier to ask forgiveness for breaking the rules than to seek permission” – Richard Gaul (Former BMW Head of Communications)