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IMPORTANT NOTICE:
The information in this PDF file is subject to Business Monitor International’s full copyrightand entitlements as defined and protected by international law. The contents of the file are for thesole use of the addressee. All content in this file is owned and operated by Business MonitorInternational, and the copying or distribution of this file, internally or externally, is strictly prohibitedwithout the prior written permission and consent of Business Monitor International Ltd.If you wish to distribute the file, please email the Subscriptions Department [email protected], providing details of your subscription and the number of recipientsyou wish to forward or distribute this information to.
DISCLAIMER
All information contained in this publication has been researched and compiled from sources believed tobe accurate and reliable at the time of publishing. However, in view of the natural scope for human and/ormechanical error, either at source or during production, Business Monitor International accepts no liabilitywhatsoever for any loss or damage resulting from errors, inaccuracies or omissions affecting any part ofthe publication. All information is provided without warranty, and Business Monitor International makes norepresentation of warranty of any kind as to the accuracy or completeness of any information heretocontained.
Published by BUSINESS MONITOR INTERNATIONAL LTD
BUSINESS FORECAST REPORT
Q4 2013www.businessmonitor.com
PHILIPPINESINCLUDES 10-YEAR FORECAST TO 2022
Growth Boom On Solid Footing
ISSN 1745-0659Published by Business Monitor International Ltd.
Copy Deadline: 5 July 2013
2 Business Monitor International Ltdwww.businessmonitor.com
PHILIPPINES Q3 2013 P
HIL
IPP
INE
S –
MA
CR
OE
CO
NO
MIC
IND
ICA
TOR
S 2012
e20
13f
2014
f20
15f
2016
f20
17fd
2018
f20
19f
2020
f20
21f
2022
f
Nom
inal
GD
P, U
S$b
n [4
]25
0.4
279.
630
2.4
335.
437
4.3
411.
845
1.2
493.
153
8.9
588.
964
3.6
Nom
inal
GD
P, P
HP
bn [4
]10
,564
.911
,548
.512
,640
.813
,854
.015
,065
.316
,367
.217
,797
.819
,353
.421
,044
.822
,884
.024
,884
.0
Nom
inal
GD
P, E
UR
bn [4
]19
7.1
210.
223
8.1
272.
731
1.9
343.
237
6.0
410.
944
9.1
490.
853
6.3
GD
P p
er c
apita
, US
$ [4
]2,
595
2,85
03,
031
3,30
73,
631
3,93
24,
240
4,56
34,
911
5,28
65,
691
GD
P p
er c
apita
, EU
R [4
]2,
043
2,14
32,
387
2,68
93,
026
3,27
73,
534
3,80
24,
092
4,40
54,
743
Rea
l GD
P g
row
th, %
cha
nge
y-o-
y [4
]6.
85.
95.
55.
44.
64.
54.
64.
64.
64.
64.
6
Priv
ate
final
con
sum
ptio
n, %
of G
DP
[4]
74.2
73.9
73.8
73.6
73.6
73.6
73.6
73.5
73.5
73.4
73.4
Priv
ate
final
con
sum
ptio
n, re
al g
row
th %
y-o
-y [4
]6.
65.
55.
35.
24.
54.
54.
54.
54.
54.
54.
5
Gov
ernm
ent fi
nal c
onsu
mpt
ion,
% T
otal
GD
P [4
]10
.510
.610
.510
.410
.310
.310
.210
.210
.110
.110
.0
Gov
ernm
ent fi
nal c
onsu
mpt
ion,
real
gro
wth
% y
-o-y
[4]
12.2
6.5
4.3
4.5
4.0
4.0
4.0
4.0
4.0
4.0
4.0
Fixe
d ca
pita
l for
mat
ion,
% o
f GD
P [1
,4]
19.4
20.0
20.6
21.0
21.4
21.7
22.0
22.4
22.7
23.1
23.5
Fixe
d ca
pita
l for
mat
ion,
real
gro
wth
% y
-o-y
[2,4
]10
.49.
58.
57.
56.
26.
26.
26.
26.
26.
26.
2
Pop
ulat
ion,
mn
[5]
96.5
98.1
99.8
101.
410
3.1
104.
710
6.4
108.
110
9.7
111.
411
3.1
Une
mpl
oym
ent,
% o
f lab
our f
orce
, eop
[6]
7.0
6.8
6.5
6.3
6.3
6.2
6.2
6.1
6.0
6.0
0.0
Con
sum
er p
rice
inde
x, %
y-o
-y, a
ve [7
]3.
13.
23.
84.
04.
04.
04.
04.
04.
04.
04.
0
Lend
ing
rate
, %, a
ve [8
]7.
27.
27.
77.
77.
77.
77.
77.
77.
77.
70.
0
Cen
tral B
ank
polic
y ra
te, %
eop
[3,7
]3.
503.
504.
004.
004.
004.
004.
004.
004.
004.
000.
00
Exc
hang
e ra
te P
HP
/US
$, a
ve [9
]42
.20
41.3
141
.80
41.3
040
.25
39.7
439
.45
39.2
539
.05
38.8
638
.66
Exc
hang
e ra
te P
HP
/EU
R, a
ve [9
]53
.59
54.9
453
.09
50.8
048
.30
47.6
947
.33
47.1
046
.86
46.6
346
.40
Bud
get b
alan
ce, U
S$b
n [1
0]-5
.7-6
.2-6
.1-6
.3-6
.4-5
.6-5
.1-5
.1-5
.7-7
.2-8
.8
Bud
get b
alan
ce, %
of G
DP
[10]
-2.3
-2.2
-2.0
-1.9
-1.7
-1.3
-1.1
-1.0
-1.1
-1.2
-1.4
Goo
ds a
nd s
ervi
ces
expo
rts, U
S$b
n [7
]64
.968
.675
.984
.093
.310
3.4
114.
411
4.4
140.
515
5.7
172.
8
Goo
ds a
nd s
ervi
ces
impo
rts, U
S$b
n [7
]76
.282
.191
.110
0.9
111.
812
3.8
136.
713
6.7
165.
818
2.4
200.
6
Bal
ance
of t
rade
in g
oods
and
ser
vice
s, U
S$b
n [7
]-1
1.3
-13.
4-1
5.2
-16.
8-1
8.5
-20.
4-2
2.3
-22.
3-2
5.3
-26.
6-2
7.9
Bal
ance
of t
rade
in g
oods
and
ser
vice
s, %
of G
DP
[7]
-4.5
-4.8
-5.0
-5.0
-4.9
-5.0
-4.9
-4.5
-4.7
-4.5
-4.3
Cur
rent
acc
ount
bal
ance
, US
$bn
[7]
7.1
6.1
5.8
5.9
6.1
6.4
7.2
7.2
10.4
12.7
15.3
Cur
rent
acc
ount
bal
ance
, % o
f GD
P [7
]2.
82.
21.
91.
71.
61.
61.
61.
51.
92.
22.
4
Fore
ign
rese
rves
ex
gold
, US
$bn
[7]
70.5
76.6
82.4
88.2
94.3
100.
810
8.0
108.
012
6.9
139.
615
4.9
Impo
rt co
ver,
mon
ths
[7]
11.1
11.2
10.9
10.5
10.1
9.8
9.5
9.5
9.2
9.2
9.3
Not
es: e
BM
I est
imat
es. f
BM
I for
ecas
ts. 1
Incl
udes
‘Int
elle
ctua
l Pro
perty
Pro
duct
s’ fr
om 1
998
onw
ards
; 2 In
clud
es ‘I
ntel
lect
ual P
rope
rty P
rodu
cts’
from
199
8 on
war
ds; B
ase
Yea
r = 2
000;
3 R
epur
chas
e R
ate.
S
ourc
es: 4
Nat
iona
l Sta
tistic
al C
oord
inat
ion
Boa
rd/B
MI;
5 W
orld
Ban
k/U
N/B
MI;
6 N
atio
nal S
tatis
tics
Offi
ce, B
MI;
7 B
angk
o S
entra
l ng
Pili
pina
s, B
MI;
8 IM
F, B
MI;
9 B
MI;
10 B
urea
u of
the
Trea
sury
, BM
I.
3Business Monitor International Ltd www.businessmonitor.com
Contents
Executive Summary ................................................................................................................................. 5Core Views ......................................................................................................................................................................................5Major Forecast Changes ................................................................................................................................................................5Key Risks To Outlook ....................................................................................................................................................................5
Chapter 1: Political Outlook .................................................................................................................... 7SWOT Analysis .......................................................................................................................................................... 7BMI Political Risk Ratings ........................................................................................................................................ 7Domestic Politics ...................................................................................................................................................... 8Aquino's Midterm Victory Provides Medium-Term Clarity .........................................................................................................8
In line with our expectations, Team PNoy's Senatorial team as well as allies of President Aquino both scored wid e-scale midterm election victories. While we note that the victory will bolster Aquino's reform-minded agenda over the next three years, we caution that Philippine politics nevertheless remain largely dominated by the same political dynasties of old, and that a backslide in 2016's general elections is possible if the current government fails to pursue more structural, long-term reforms.
Long-Term Political Outlook .................................................................................................................................... 8Prospects For Improving Governance .........................................................................................................................................8
The Philippines faces a number of political challenges over the coming years that, if handled successfully, could improve governance. However, given low income levels and high levels of inequality, we expect the political scene to remain vulnerable to intermittent instances of turmoil.
TABLE: PHILIPPINES POLITICAL OVERVIEW ..................................................................................................................................................... 9
Chapter 2: Economic Outlook ............................................................................................................... 11SWOT Analysis ........................................................................................................................................................ 11BMI Economic Risk Ratings ................................................................................................................................... 11Fiscal Policy ............................................................................................................................................................ 12Upgrades Well Deserved, But Fiscal Progress Becoming More Difficult ...............................................................................12
The Philippines continues to garner substantial sovereign credit rating upgrades, and we believe that there is a strong possibility that the country could finish 2013 with an investment grade rating from all three agencies. That being said, the government's path to fiscal prosperity will likely prove to be more difficult now that the low-hanging fruit has largely been plucked, and we note once again that more structural reforms will be necessary in order to solidify the country's strong fiscal and economic trajectory.
Balance of Payment ................................................................................................................................................ 13Exports Continue To Disappoint, Peso Under Pressure ..........................................................................................................13
Despite a pick-up in external trade, including a cyclical bounce in the global semiconductor industry, Philippine exports continue to struggle. Indeed, total exports in May shrank by 12.8% in year-on-year terms, with electronic shipments contracting for the fifth straight month, this time by -0.4%. Over the near term, we expect export performance to continue to disappoint, placing some downside pressure on the Philippine peso despite the country's current account surplus..
TABLE: CURRENT ACCOUNT .............................................................................................................................................................................. 14
Economic Activity ................................................................................................................................................... 15Growth Boom On Solid Footing ..................................................................................................................................................15
Even in the face of a considerable slowdown in exports, the Philippine economy continues to power on, with Q113 figures reflecting impressive real GDP growth of 7.8% y-o-y. Although we reiterate that the Philippines is indeed vulnerable should external conditions continue to worsen, and that medium term risks stemming from a potential Japanese fiscal crisis are pertinent, we believe that strong domestic fundamentals will be enough to power the country on to strong growth over the immediate future.
Monetary Policy ....................................................................................................................................................... 17BSP On Cruise Control, For Now ................................................................................................................................................17
With headline inflation trending below its target range of 3.0-5.0%, Bangko Sentral ng Pilipinas should remain comfortable with its monetary policy settings over the near term, likely allowing for its benchmark interest rate to stay pegged at its all-time low of 3.50% through the end of 2013. While we have downgraded our end 2013 headline inflation forecast to 3.4% from 4.0% previously, we note that inflationary pressures should begin to creep up over the medium term in line with rising money supply growth, and we continue to expect some form of tightening in 2014.
4 Business Monitor International Ltdwww.businessmonitor.com
Chapter 3: 10-Year Forecast .................................................................................................................. 21The Philippine Economy To 2022 .......................................................................................................................... 21Uncovering A Forgotten Gem? ...................................................................................................................................................21
The Philippines holds significant economic growth potential and has begun to come into the investment spotlight as a result. Although the country has in the past been hampered by political instability and poor investor perception, we believe President Benigno Aquino III has been able to make progress on both fronts. Moreover, consumerism is expected to pick up in a big way towards the end of the decade as income levels rise.
Operational Risk ...................................................................................................................................................... 31TABLE: TOP EXPORT DESTINATIONS .............................................................................................................................................................. 32
Chapter 5: Key Sectors .......................................................................................................................... 33Telecommunications ............................................................................................................................................... 33TABLE: TELECOMS SECTOR – ARPU – HISTORICAL DATA AND FORECASTS, (PHP) ............................................................................... 34TABLE: TELECOMS SECTOR – MOBILE – HISTORICAL DATA AND FORECASTS ....................................................................................... 34TABLE: TELECOMS SECTOR – FIXED LINE – HISTORICAL DATA AND FORECASTS .................................................................................. 35TABLE: TELECOMS SECTOR – BROADBAND – HISTORICAL DATA AND FORECASTS, 2010-2017 ........................................................... 35
Pharmaceuticals ...................................................................................................................................................... 36TABLE: PHILIPPINES GENERICS DRUG MARKET INDICATORS, HISTORICAL DATA AND FORECASTS, 2009-2017 ............................... 37TABLE: PHILIPPINES OVER-THE-COUNTER (OTC) MEDICINE MARKET INDICATORS ................................................................................ 38TABLE: PHILIPPINES PRESCRIPTION DRUG MARKET INDICATORS, HISTORICAL DATA AND FORECASTS, 2009-2017 ...................... 39TABLE: PHILIPPINES PATENTED DRUG MARKET INDICATORS, HISTORICAL DATA AND FORECASTS, 2009-2017 .............................. 40
Other Key Sectors ................................................................................................................................................... 41TABLE: OIL AND GAS SECTOR KEY INDICATORS ........................................................................................................................................... 41TABLE: DEFENCE AND SECURITY SECTOR KEY INDICATORS ..................................................................................................................... 41TABLE: INFRASTRUCTURE SECTOR KEY INDICATORS ................................................................................................................................. 41TABLE: FOOD AND DRINK SECTOR KEY INDICATORS ................................................................................................................................... 42TABLE: AUTOS SECTOR KEY INDICATORS ...................................................................................................................................................... 42
Chapter 6: BMI Global Assumptions .................................................................................................... 43Global Outlook ......................................................................................................................................................... 43Growth Has Troughed ..................................................................................................................................................................43TABLE: GLOBAL ASSUMPTIONS ........................................................................................................................................................................ 43TABLE: DEVELOPED STATES, REAL GDP GROWTH, % .................................................................................................................................. 44TABLE: BMI VERSUS BLOOMBERG CONSENSUS REAL GDP GROWTH FORECASTS, % .......................................................................... 44TABLE: EMERGING MARKETS, REAL GDP GROWTH, % ................................................................................................................................. 45
5Business Monitor International Ltd www.businessmonitor.com
Executive Summary
Core Views Following a blowout 6.8% performance in 2012, we forecast the
Philippine economy to expand by 5.9% in 2013. Leading the way
forward, we expect the country’s nascent investment boom to power
forward on the back of strong domestic fundamentals, but note that
external headwinds continue to pose a risk.
Despite the fact that the Philippines has passed another expansionary
budget for 2013, we expect the budget deficit to widen to come in at
a manageable 2.2% of GDP in 2013. While spending continues to
be limited by administrative difficulties, revenue growth will be sup-
ported by the government’s increasing tax collection efficacy and the
introduction of a wide-ranging sin tax. As we expected, the Philippines
has finally achieved an investment grade rating from a major credit
ratings agency in view of the country’s improved growth outlook and
the government’s increasingly consolidated fiscal position, and we
expect that further upgrades from the remaining agencies are likely
in the cards.
Major Forecast Changes We believe that strong domestic fund amentals will be enough to
send the Philippines on to above-trend growth over the immediate
future. As such, we note that that risks to our 2013 real GDP growth
forecast of 5.9% are to the upside, and have upgraded our 2014
and 2015 forecasts to 5.5% and 5.4%, respectively.
With headline inflation trending below its target range of 3.0-5.0%,
Bangko Sentral ng Pilipinas should remain comfortable with its
monetary policy settings over the near term, likely allowing for its
benchmark interest rate to stay pegged at its all-time low of 3.50%
through the end of 2013. While we have downgraded our end 2013
headline inflation forecast to 3.4% from 4.0% previously, we note
that inflationary pressures should begin to creep up over the medium
term in line with rising money supply growth, and we continue to
expect some form of tightening in 2014.
Key Risks To Outlook Risks to our end of period 2013 peso forecast of PHP41.55/US$
have shifted to the downside, as hot money outflows have effected
a substantial sell-off in the currency. While we are not yet convinced
that the currency will remain weak over the rest of the year, we note
that continued EM equity weakness could keep the peso depressed.
Growth slowdowns in both China and Japan, to which the Philip-
pines is heavily exposed in both investment and trade terms, could
undermine the country’s strong domestic growth story should they
become more acute than expected.
Brief Methodology
7Business Monitor International Ltd www.businessmonitor.com 7Business Monitor International Ltd www.businessmonitor.com
SWOT Analysis
Strengths The Philippines is one of Asia’s oldest and liveliest democracies.
The current constitution, framed in 1987 following the ousting of
dictator Ferdinand Marcos, guarantees ‘life, liberty and property’ in
a US-style bill of rights.
Weaknesses The executive often faces delays getting its bills through a legislature
dominated by the Philippines’ old landed families, business tycoons
and ‘showbiz’ celebrities.
Rumours of military coup plots are frequent. Disaffected junior offic-
ers have staged a series of mutinies in recent years, while the top
brass played a decisive role in the ‘people power’ uprisings of 1986
and 2001.
Opportunities President Benigno Aquino III of the Liberal Party has promised to
root out the excesses of the preceding administration, which could
help to recover resources lost to corruption in past years.
Tentative plans to adopt a parliamentary-style constitution, a process
referred to locally as charter change, or ‘cha cha’, could reduce the
concentration of executive power. Plans to eventually move towards
a federal structure would decentralise political power and very likely
improve regional governance.
The resumption of peace talks with the Moro Islamic Liberation
Front has significantly raised the prospect of decreased violence in
the south. The government is also seeking a peace agreement with
the communist New People’s Army, which also poses a threat in the
region, but progress in the talks has been slow.
Threats Efforts by former president Gloria Macapagal Arroyo and her allies
to change the constitutional charter has brought on a high degree
of uncertainty about the political system, with knock-on effects on
investor sentiment.
Kidnappings and bombings by separatist groups, such as the Abu
Sayyaf, are expected during our forecast period.
The existence of more than 100 private militias controlled by local
warlords poses an additional security risk, as evidenced by the
Maguindanao massacre in 2009.
BMI Political Risk RatingsIn view of the Philippines’ long history of popular unrest as well as instability
due to the presence of the Abu Sayyaf and communist (New People’s
Army) groups, the country receives a relatively low score of 62.8 (out of
100) in our long-term political risk ratings. A peace agreement with the
Moro Islamic Liberation Front has paved the way for an upgrade in the
Philippines’ short-term political risk rating, which now stands at 72.1 versus
70.0 previously. The trajectory of the rating remains positive, and further
upgrades are possible should President Benigno Aquino III maintain
his popularity, ushering in a new era of political progress and stability.
BMI VIEWIn line with our expectations, Team PNoy's Senatorial team as well as
allies of President Aquino both scored wid e-scale midterm election vic-
tories. While we note that the victory will bolster Aquino's reform-mind-
ed agenda over the next three years, we caution that Philippine politics
nevertheless remain largely dominated by the same political dynasties
of old, and that a backslide in 2016's general elections is possible if the
current government fails to pursue more structural, long-term reforms.
The Philippines held mid-term elections on May 13th, and, in
line with our previous expectations, President Benigno Aquino's
'Team Pnoy' locked up a majority of the 12 Senate seats up for
grabs. Team PNoy was able to claim nine seats in the Senate,
and allies of Aquino's Liberal Party secured a majority in the
House of Representatives, in which all 229 seats were contested.
As we wrote previously (see 'Midterm Elections Set To Bolster
Aquino Administration,' April 16), the election can be viewed
as a referendum on President Aquino's first three years in of-
fice, with Team PNoy's strong results reflective of his broad
popularity amongst the electorate.
Likewise, the results will also serve to strengthen Aquino's
hand in the formation of government policy, as his Liberal
Party and its allies now boast a commanding majority within
both the House of Representatives and the Senate. Team PNoy's
Long-Term Risks Still PrevalentAsia - BMI Long-Term Political Risk Ratings (out of 100)
40
45
50
55
60
65
70
Mal
aysi
a
Indi
a
Chi
na
Phili
ppin
es
Bang
lade
sh
Thai
land
Sri L
anka
Indo
nesia
Cam
bodi
a
Viet
nam
Laos
Source: BMI
dominant performance in the Senatorial elections in particular
will provide a boost to Aquino's policy-making efficacy over the
next three years, which in BMI's opinion will help to maintain
the country's demonstrably positive political trajectory that has
largely been responsible for the Philippines' recent investment
grade endorsements.
Long-Term Outlook Far Less CertainHowever, it remains to be seen whether or not Aquino and his
allies are willing to implement the structural reforms that will
be necessary to maintain the positive political momentum over
the long-run, and Aquino himself has thus far remained cool
to the possibility of charter change (colloquially referred to as
'chacha'). Furthermore, old political dynasties remain heavily
entrenched within the system, as evidenced by former president
Joseph Estrada's election as the Mayor of Manila. Estrada, who
was forced to resign from the Presidency after wide-ranging
corruption allegations in 2001, also came in second in 2010's
presidential elections, indicating that Philippine politics remain
dominated by personality rather than party affiliation. As such,
we note that the Philippines' longer-term political outlook is still
clouded, and although Aquino's strong midterm showing suggests
that his favoured candidate will stand a considerable chance at
election in 2016, the political process generally remains the
province of the same elites by which it has long been dominated.
As such, our long-term political rating for the Philippines is a
middling 62.8, which compares with a regional average of 61.7.
Long-Term Political Outlook
Prospects For Improving Governance
BMI VIEW: The Philippines faces a number of political challenges over the coming
years that, if handled successfully, could improve governance. Howev-
er, given low income levels and high levels of inequality, we expect the
political scene to remain vulnerable to intermittent instances of turmoil.
Although the Philippines is one of Asia's longest-established
democracies, it is arguably one of the less mature ones. More
than most other Asian states, the Philippines is prone to public
unrest and either attempted military coups or rumours of such
disturbances. In addition, politics tend to be a glitzy affair, with
celebrities elected largely on name recognition. Furthermore,
the government has had to grapple with an insurgency in the
south for decades. All this conjures up the image of an unstable
9Business Monitor International Ltd www.businessmonitor.com
POLITICAL OUTLOOK
country. That said, President Benigno Aquino III has been ac-
tively seeking to change this perception and had some success
attracting foreign direct investment since he took office in 2010.
Threats And Challenges To StabilityPoverty And Unemployment: The Philippines is a poor country,
with a per capita GDP estimated at around US$2,526 in 2012. In
addition, income distribution is highly uneven, as reflected by
a Gini coefficient of 0.48, which is one of the highest in Asia.
Furthermore, the Philippines' rapid population growth means
that per capita GDP increases less rapidly than in countries
with lower birth rates. Indeed, around 54% of the Philippines'
population is younger than 25, and a high proportion of young
people has traditionally been linked to political instability. The
inability to create enough new jobs has led to 'brain drain, with
around 10% of the population working abroad. Taken together,
these factors mean that there is a substantial segment of society
which can create demand for populist measures or can be mo-
bilised for mass protest.
Family Dominated Political System: An oft-repeated criticism
of the Philippine political system is that all levels of government
are pervaded by 'political families' – that is, officials whose parents
or grandparents were former presidents, senators, representa-
tives or mayors. In addition, the close overlap between politics
and big business means that there exists an oligarchic elite.
While not in itself destabilising, the 'family factor' fosters the
impression that the political system consists of self-perpetuating
elites, making it difficult for outsiders to gain influence. This
dimension in politics also reinforces vested interests, which in
turn mitigates economic or political reform.
Military Discontent: The Philippines has seen dozens of at-
tempted military coups (or rumours to that effect) over the past
20 years, but none have succeeded. Coup attempts are usually
linked to disaffected junior- or mid-level officers rather than
the top brass and thus reflect hierarchical schisms within the
military. However, incumbent presidents cannot automatically be
guaranteed the support of the high command, which was pivotal
in the removal of former presidents Marcos and Estrada. Under
highly adverse circumstances, the president has the option of
declaring martial law.
Security Situation: The Philippines has experienced a number
TABLE: PHILIPPINES POLITICAL OVERVIEW System of Government Presidential republic, universal suffrage: 285-seat house of representatives, 24-seat
senate for the 15th congress. Executive power rests with president.
Head of State President: Benigno Aquino III – one six-year term
Head of Government President: Benigno Aquino III
Last Election Presidential: May 10 2010
Congressional: May 13 2013
Key Figures Vice President – Jejomar Binay; Senate President – Juan Ponce Enrile; Speaker of the House – Feliciano Belmonte Jr; Finance Secretary – Cesar Purisima; Foreign Affairs Secretary – Alberto Romulo; National Defence Secretary – Voltaire Gazmin; Interior and Local Government Secretary – Jesse Robredo
Central Bank Governor: Amando Tetangco Jr
Main Political Parties (number of seats in house of representatives) Liberal Party (110); Nationalist People's Coalition (43); Nacionalista Party (17)
Political affiliations in the Philippines generally do not adhere strictly to party lines. Many legislators defected to Aquino's Liberal Party following the general elections in May 2010, while others expressed support for the president's policies, enabling it to become the ruling party despite winning fewer seats than the opposition Lakas-Kampi-CMD.
Next Election Presidential: May 2016
Congressional: May 2016
Ongoing Disputes Separatist groups – namely Abu Sayyaf and the Communist Party of the Philippines – continue to pose a threat to government stability. Ongoing territory disputes persist with neighbouring countries, namely over Sabah (with Malaysia), Scarborough Shoal (China and Taiwan), Spratly Islands (China, Taiwan, Malaysia, Vietnam and Brunei) and the Sulawesi Sea Islands (Malaysia and Indonesia).
Key Relations/Treaties The Philippines is a founding and active member of the UN and is also a founding member of the Association of Southeast Asian Nations. In addition, the Philippines is a member of the East Asia Summit, an active player in the Asia-Pacific Economic Cooperation and a member of the Group of 24. The country is a major non-NATO ally of the US, but also a member of the Non-Aligned Movement.
BMI Short-Term Political Risk Rating 72.1
BMI Long-Term Political Risk Rating 62.8
Enter table source
10 Business Monitor International Ltdwww.businessmonitor.com
PHILIPPINES Q3 2013
of terrorist attacks over the past decade, linked either to Muslim
or communist rebels. However, the Philippines has received
solid backing from the US, which officially designates the
country a major non-NATO ally. This provision allows for
increased military assistance to the Philippines and ensures
that the country has access to external expertise in combating
domestic insurgencies.
'Power Centres' Hold Key To StabilityHow Philippine politics develop over the coming years depends
very much on the key 'power centres'. These are congress, the
urban middle class, business leaders, wealthy landowners, the
military establishment and the Catholic church. The church in
particular is very important as a moral voice, given that a large
proportion of the predominantly Catholic population is devout.
Indeed, the church played an important role in both Marcos's
and Estrada's removal from power. The Catholic church could
potentially serve as a trigger for mass mobilisation given the
appropriate circumstances.
Scenarios For Political ChangeCharter Change: For some years now, Philippine politicians
have been discussing charter change. Proponents of this change
argue that replacing the executive president-centred structure
with a parliamentary system headed by a prime minister would
reduce the concentration of power and thus lead to less con-
frontational politics. However, it is unclear how a parliamentary
system would operate differently from the existing framework. It
is also unclear how power would be divided between the presi-
dent and prime minister. If all executive power is transferred to
the prime minister, then matters will be clear. However, if the
president retains power over foreign affairs and especially the
military, then he or she could end up clashing with the prime
minister, thus raising the prospect of instability.
Federal Republic: Also linked to constitutional change, but
perhaps of greater significance, are proposals for the Philippines
to adopt a federal system. The plan calls for the creation of 11
federal states and one federal administrative region (Manila).
The federal states would be: Northern Luzon, Central Luzon,
Southern Tagalog, Bicol, Minparom (formed from Mindanao,
Palawan and Romblon), Eastern Visayas, Central Visayas,
Western Visayas, Northern Mindanao, Southern Mindanao,
and Bangsamoro. State governments would share 70% of their
resource allocation with provinces and municipalities. While
the executive branch would remain in Manila, the legislative
branch would move to Central Visayas and the judiciary to
Northern Mindanao.
Supporters of the plan argue that devolving power to the regions
would improve governance, which has been micro-managed or
neglected by 'imperial Manila'. Indeed, critics of the existing
framework say that the highly centralised system has afforded
preferential treatment to localities whose officials are on friendly
terms with the incumbent presidential administration. Thus, the
federal system would give locals more control of their resources
and livelihoods, according to former house speaker Jose de
Venecia. While federalism clearly has its merits, opponents fear
that it could encourage regions to secede from the Philippines
in the same manner as East Timor from Indonesia and Kosovo
from Serbia – ie, through armed conflict.
Radical Change: A third scenario for the Philippines entails
radical political change. Under this scenario, successive ad-
ministrations fail to raise living standards and enact political
or economic reform. Increasing public disaffection could,
meanwhile, lead to a new political movement, possibly backed
by the church or centred on junior military officers, in a similar
fashion to Venezuela's left-wing President Hugo Chávez, who
attempted to seize power in 1992 before being elected president
in 1998. The possibility of a populist president emerging cannot
be ruled out given the Philippines' propensity for celebrity politi-
cians. Former president Joseph Estrada and the 2004 opposition
presidential candidate, Fernando Poe Jr, were both action film
stars before entering politics.
11Business Monitor International Ltd www.businessmonitor.com
SWOT Analysis
Strengths Private consumption is a major driver of economic growth, generating
more than 70% of GDP. A youthful and rapidly expanding population
is likely to support these dynamics.
Home-bound remittances from the 8mn overseas Filipino workers are
a key source of national income and provide much-needed support
to the country’s consumption and balance of payments.
Weaknesses Although the government has done well to decrease its fiscal deficit
(particularly under the Aquino administration), spending inefficiencies
as well as revenue collection efficacy remain substantial concerns.
The jobless rate will remain high as long as economic growth falls
short of the level needed to create jobs for the fast-expanding labour
force.
Opportunities The government could ease pressure on its fiscal accounts by broad-
ening the tax base and eliminating graft at the Bureau of Internal
Revenue.
Outsourcing could provide the Philippines, given its low-cost English-
speaking workforce, with a valuable source of foreign exchange.
Threats Concerns persist over the underperformance of revenue collection
agencies. Failure to improve tax collections will constrain further
ratings improvements, which in turn threatens to curb foreign invest-
ment.
The export sector is geared towards manufactured products, espe-
cially electronics, which are vulnerable to a weakening of the external
economic environment since late 2008.
BMI Economic Risk RatingsThe Philippines short-term economic risk rating is 71.3, with a healthy
‘external’ score of 83.3. Indeed, the Philippines proved to be somewhat
immune to the global trade slowdown in 2012, and could see a rebound
in electronics exports as we move further into 2013. That said, we caution
that the country’s long-term economic prospects are still considerably
below its regional peers, with its long-term economic risk rating only 64.0.
President Benigno Aquino III’s administration has sought to address key
structural issues affecting the Philippines’ long-term economic prospects,
such as attracting more foreign direct investment for infrastructure pro-
jects, which may lead to score improvements in the future.
Unemployment, % of labour force, eop [3] 7.1 7.1 7.1 7.0 6.8 6.5 6.3 6.3 6.2
Notes: e BMI estimates. f BMI forecasts. Sources: 1 National Statistical Coordination Board/BMI; 2 World Bank/UN/BMI; 3 National Statistics Office, BMI.
16 Business Monitor International Ltdwww.businessmonitor.com
PHILIPPINES Q3 2013
External Risks Pertinent, But Not OverwhelmingOver the coming quarters, we nevertheless point out that poor
external conditions could begin to weigh on the Philippine growth
story, and that headwinds are broadly based. Indeed, the state
of the regional economy is highly reliant upon China, where
an ongoing credit crunch is reflecting the mainland's pressing
need for painful economic reforms. With the new Chinese
government likely to, at least to some degree, embrace these
reforms, we continue to believe that Chinese economic growth
will cool substantially over not only the coming quarters, but
the next few years as well, dragging on demand in a country
that has consistently accounted for approximately 12% of total
Philippine exports.
Furthermore, as we wrote in May (see 'Sovereign Risk Rating
– Japan Poses A Major Risk,' May 30), Japan's increasingly
untenable fiscal position poses a considerable (and growing)
risk to the Philippines. In the 12 months through April, ship-
ments to Japan made up approximately 20.0% of total outbound
shipments, making Japan the Philippines' largest export market
(while at the same time making the Philippines the most exposed
regional economy to Japan) as well as its largest foreign investor.
Although markets have thus far largely cheered 'Abenomics',
which has been credited with providing a boost to Japanese
economic growth as well as asset prices, we believe that there is
a growing risk that the government eventually buckles under its
growing debt burden and that monetary authorities lose control
of the bond market. While the main Japan-related risk in the
near-term for the Philippines is that of an expected slowdown in
economic activity (we expect Japan's economy to post real GDP
growth of just 1.4% for 2013 following a Q113 performance
that saw annualised real growth surge to 4.1%), we stress that,
over the medium term, the threat of a Japanese fiscal meltdown
is the external risk that poses the highest potential threat.
Fundamentals In Place For Medium-Term Growth Pick-UpWhile the Philippines bears considerable risk to external head-
winds over both the short and medium term, it is undoubtedly
one of the best positioned countries in the region in terms of
fundamental growth drivers. Firstly, debt ratios across the
board are low, with total external debt at a manageable 30.5%
of GDP (end 2012 estimate) and credit to GDP at 34.3% of
GDP in February. The first metric is a reflection of the country's
increasingly responsible fiscal management; indeed, the figure
has nearly halved since 2005, when it stood at 59.8%. The
Philippines' low credit to GDP ratio suggests that, while both
credit and economic growth have been impressive, there is lit-
tle indication that the economy has entered bubble territory, as
new credit is being directed efficiently towards the production
of each new unit of GDP.
Secondly, as we have noted previously, President Benigno
Aquino's consolidation of power in May's mid-term elections
bodes well for political stability over the next three years, as
well as a continuation of the popular president's successful
reform drive. While Aquino may not be the structural reformer
that the Philippines needs to truly unlock its long-term growth
potential, we nevertheless see promise in the final three years
of his term-limited six-year presidency. Thus far in his term,
the president has led an effective (if not overwhelming) anti-
Japanese Exposure A ConcernKey Export Markets, % of Total Exports
Notes: e BMI estimates. f BMI forecasts. 1 Repurchase Rate; 2 Real rate strips out the effects of inflation. Sources: 3 Bangko Sentral ng Pilipinas, BMI; 4 IMF, BMI; 5 BMI.
19Business Monitor International Ltd www.businessmonitor.com
ECONOMIC OUTLOOK
be necessary over the next two quarters. While we continue to
believe that over the medium term, inflationary pressures are
likely to begin showing through, we have downgraded our 2013
end of period headline inflation forecast to 3.5% from 4.0%
previously, implying a full-year average of 3.2% (against our
previous average forecast of 3.7%). This forecast keeps infla-
tion well within the BSP's target range, and, indeed, we expect
the central bank to retain its benchmark interest rate at a record
low of 3.50% in result.
Real Estate Appreciation A Growing Concern?One area over which the BSP has shown concern is the Philippine
real estate market, which has exhibited some signs of overheating
as price levels continue to rise. As we have written before, the
BSP maintains a 20% target cap for banks' total lending expo-
sure to real estate, and following a revised set of guidelines on
the definition of such loans, it found that total exposure in the
banking sector had breached this level by late 2012 (coming in
at approximately 20.9%). However, in order to dispel fears that
the central bank would act on this data by implementing curbs
on real estate lending, BSP governor Amando M. Tetangco,
Jr. on July 2 announced that he did not believe that the sector
is nearing bubble territory, and that no such cooling measures
are in the works.
Indeed, according to data from Colliers International, a real
estate consultancy, vacancy rates in the prime Makati CBD
district of Manila continue to fall despite a rise in both the sup-
ply of new units and psf prices, which rose by a healthy 2.3%
quarter-on-quarter (q-o-q) in Q113. Furthermore, while the total
expected supply of new residential units across the five main
regions within Manila that Colliers tracks will reach 7,181 in
2013, we believe that the market should continue to benefit over
the medium term from pent-up demand owing to below trend
supply growth dating back to the Asian Financial Crisis in the
late 1990s, as well as record low interest rates and robust real
economic growth.
21Business Monitor International Ltd www.businessmonitor.com
Chapter 3: 10-Year Forecast
The Philippine Economy To 2022
Uncovering A Forgotten Gem?
BMI VIEWThe Philippines holds significant economic growth potential and has
begun to come into the investment spotlight as a result. Although the
country has in the past been hampered by political instability and poor
investor perception, we believe President Benigno Aquino III has been
able to make progress on both fronts. Moreover, consumerism is ex-
pected to pick up in a big way towards the end of the decade as income
levels rise.
We believe the Philippines is a forgotten gem of South East
Asia which, as a result, has begun to come into the investment
spotlight. The former US colony was the most developed na-
tion in the region just after World War II, but mismanagement
over the last few decades has caused the Philippines to languish
as one of the poorest economies. However, we note that the
country has vast economic potential which has yet to be tapped.
Unfortunately, owing to the inordinate amount of attention that
Indonesia (the current investment destination darling of the
region) is getting from foreign investors, we believe that the
Philippines has often been overlooked. With ongoing reforms
and increasing investor awareness, the Philippines is arguably
just beginning to fulfil its potential to be the 'next big thing' in
South East Asia.
At this point, however, we are only projecting real GDP growth
to average a conservative 4.9% (we believe that potential growth
may be nearer 7.0%) over the coming decade. This below-
potential growth projection underpins our concerns about the
country's ability and willingness to enact reforms, longer-term
political stability, and investor perception. While President
Aquino's administration has done well to unlock the country's
near-term growth potential thus far, we believe that he has not
yet tackled the structural reforms necessary to maintain such
growth over the long-term.
Investment-Led Growth To Take Place FirstConditions for an investment-led boom are becoming more
favourable. The Philippines has enjoyed relative monetary
stability over the past five years (barring the sharp run-up in
food prices in 2008) and this is likely to translate into a greater
More Working, More SavingTotal Active Population, ‘000 (LHS) & % of Total Population
61.0
61.5
62.0
62.5
63.0
63.5
64.0
64.5
0
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000
2010
f
2011
f
2012
f
2013
f
2014
f
2015
f
2016
f
2017
f
2018
f
2019
f
2020
f
2021
f
2022
f
2023
f
2024
f
2025
f
Total Active Population '000 LHSTotal Active Population, % RHS
23Business Monitor International Ltd www.businessmonitor.com
10-YEAR FORECAST
BMI’s long-term macroeconomic forecasts are based on a variety of quantitative and qualitative factors. Our 10-year forecasts assume in most
cases that growth eventually converges to a long-term trend, with economic potential being determined by factors such as capital investment,
demographics and productivity growth. Because quantitative frameworks often fail to capture key dynamics behind long-term growth determinants,
our forecasts also reflect analysts’ in-depth knowledge of subjective factors such as institutional strength and political stability. We assess trends in
the composition of the economy on a GDP by expenditure basis in order to determine the degree to which private and government consumption,
fixed investment and the export sector will drive growth in the future. Taken together, these factors feed into our projections for exchange rates,
external account balances and interest rates.
if political stability continues through Aquino's term, possibly
culminating in a peace treaty with rebel groups, and steady
progress is made in combating graft.
Favourite Picks: BPO, Consumer PlaysThe business process outsourcing (BPO) industry in the Philip-
pines has the potential to grow exponentially over the coming
decade. Indeed, the country has a very high literacy rate of more
than 90% and a population that speaks English with a neutral
accent. The government has also leveraged on this competi-
tive edge by deregulating the telecoms industry and introduc-
ing tax breaks, leading to a rapid expansion of this sector. In
2012, BPO revenues in the Philippines are estimated to have
reached US$13bn, easily surpassing India. Encouragingly, Tata Consultancy Services (a leader in the industry) announced in
December 2010 that it will set up a BPO centre in Manila, its
first in South East Asia.
Industries that cater to consumer demand are also attractive for
the longer term. This is starting to play out, with a trend of foreign
companies indicating their willingness to invest in the country.
Notably, US soft drinks giant The Coca-Cola Company has
announced plans to invest another US$1bn into the country in
the next five years. Meanwhile, the autos industry also holds
significant promise. In 2010, vehicle sales surged to a record
168,490 units, surpassing the previous peak set in 1996. Should
the Motor Vehicle Development Programme, which has been a
source of uncertainty for automakers, be approved after missing
its deadline in December 2010, we would expect investment in
this segment to increase significantly.
Infrastructure: Will PPP Work? The public-private partnership
(PPP) programme continues to disappoint, failing to launch ap-
proximately half of the projects slated to begin in 2012. Once
again, however, the government has pledged to speed up progress
on PPP bidding and awarding procedures, and the PPP centre
claims that 2013 will be a watershed year. We are encouraged
that the government has taken initiatives such as involving the
country's largest financial institutions and stating that it will
establish several regulatory changes and financial incentives
to attract investors to these PPPs.
Mining Potential UnderminedThe Philippines is well endowed in terms of mineral resources
(mineral deposits total around US$1trn), but growth in the sector
has consistently underperformed. As a measure of its resource
wealth, the Philippines has the world's second largest gold deposit
and one of the world's largest copper deposits. In addition, it
is also rich in nickel and zinc. However, government efforts to
attract foreign investment in the sector have been hampered by
staunch opposition from several groups; in particular, Maoist
rebels from the longstanding Communist Party of the Philip-
pines (CPP), which accuses large, foreign mining companies of
destroying the environment and exploiting local communities.
In recent years, the New People's Army, the armed wing of the
CPP, has raided and damaged equipment at mines throughout
the country. At this point, we are by no means optimistic about
the mining sector, but this view can change quickly if Aquino
manages to secure stability in the coming years.
25Business Monitor International Ltd www.businessmonitor.com
SWOT Analysis
Strengths A low-cost but educated, English-speaking workforce is the Philip-
pines’ greatest business strength. A number of Western firms have
shifted their operations, particularly call centres, to the Philippines.
The Philippines is a member of the Association of South East Asian
Nations Free Trade Area, under which the association’s 10 member
states are committed to reducing tariff and non-tariff trade barriers.
Weaknesses Political and security concerns are often cited as reasons not to
do business in the Philippines. Much-needed economic reforms
remain stalled, while rebel insurgencies continue in many parts of
the country.
Ageing infrastructure, particularly in the power sector, is a key con-
cern for would-be foreign investors. Efforts to attract greater private
funding through build-operate-transfer schemes have met with only
limited success.
Opportunities The move towards outsourcing by North America and Western Eu-
rope provides the Philippines with an opportunity to attract greater
foreign investment.
The government is targeting the mining sector for a major revival.
The Philippines has considerable metal and mineral resources, and
permits 100% foreign ownership of its mines.
Threats China’s rising economic influence presents opportunities to Philip-
pine firms but also threatens to starve the country of much-needed
foreign investment.
Corruption remains a problem. Transparency International ranked
the Philippines 105th out of 178 countries in its 2010 Corruption
Perceptions Index.
BMI Business Environment Risk RatingsThe Philippines fares rather poorly in our business environment ratings,
scoring only 48.5, as it is dragged down by the country’s score of only
36.8 on the ‘institutions’ component. Indeed, corruption and red tape
have been perennial challenges to companies wishing to do business in
the Philippines. Even with recent initiatives introduced to clamp down on
graft, we do not expect the country’s business environment to improve
overnight. That said, the country scores reasonably well in the ‘market
orientation’ component, with 60.1, indicating a conducive environment
opportunities in light of factors such as the high percentage of
prepaid subscribers and comparatively low broadband penetra-
tion rate. At present, the overall industry has not been negatively
impacted by the acquisition of Digital Telecommunications Philippines (Digitel) by the Philippine Long Distance Tel-ephone Company (PLDT) even though several market segments
have become a duopoly.
Key Data:
• Although the mobile penetration rate has reached 100%,
we believe that there are still relatively strong growth
opportunities, particularly higher value services as LTE
services are being deployed.
• The number of fixed-line subscribers could be experiencing
a sustained period of contraction due to mobile substitution.
We forecast 4.0mn subscribers by end-2017, representing
3.8% penetration rate.
• Despite the mobile market effectively being a duopoly,
mobile ARPUs continue to trend lower. Based on the current
market situation, we envisage the average market ARPU
(weighted based on market shares of PLDT and Globe Telecom) to fall to PHP126 at end-2017.
Key Trends And Developments
Latest data from PLDT and Globe Telecom showed the Philip-
pine telecoms market continued on its robust growth trajectory,
particularly the mobile and wireless broadband sectors. The
industry is moving towards next generation technologies after
operators embarked on major network programmes over the past
two years. PLDT's two-year network transformation programme
cost PHP67bn and delivered improvements such as increasing
3G population coverage to 71% and deploying 1,000 LTE-ready
sites. Meanwhile, Globe Telecom has announced that its LTE
coverage expanded to key cities in Metro Manila and major
areas outside the metropolis.
A new draft of guidelines governing foreign ownership in sectors
such as telecoms, real estate and other utilities was released by
the Philippines Securities and Exchange Commission. The guide-
lines, which are based on a ruling passed by the Supreme Court
in 2011, were released after a previous draft of such guidelines
was criticised. The guidelines are less strict and provide more
flexibility in determining foreign ownership compared to the
definition mentioned in the Supreme Court ruling, according
to Hans Sicat, president of the Philippines Stock Exchange.
The Philippines remained in 10th position in BMI's Asia Pacific
Telecoms Risk/Reward Ratings with a telecoms rating score
of 51.3. The Philippine real GDP growth smashed consensus
estimates, coming in at 6.6% in 2012 and marking the country's
fastest growth rate since its 2010 post GFC-rebound. We expect
the Philippine economy to continue to outperform as a result of a
robust investment environment as well as the country's increas-
ingly healthy domestic consumer, and have upgraded our 2013
growth forecast to 5.5% from 5.0% previously.
Industry ForecastMobile: The Philippine mobile market experienced a sharp spike
in net additions in Q112, outpacing the numbers of subscribers
added in Q311 and Q411 combined. The momentum continued
in the remainder of 2012, although it was slightly weaker. By
end-2012, there were 103.0mn mobile subscribers, which were
in line with our estimate of 103.1mn.
As we had previously said, we do not expect the recent strong
performance to be replicated in the long term given that the
Philippine mobile market is approaching saturation. The strong
growth in Smart Communications' mobile subscriber base,
which is primarily prepaid subscriptions, could be due to pro-
motional efforts, particularly lower tariff rates to Sun Cellular subscribers, in addition to an increasing incident of multi-SIM
Generic drug sales, % of prescription sales 20.14 22.99 24.51 25.94 27.83 29.66 31.61 33.69 35.91
Generic drug sales, % of total sales 14.00 16.00 17.08 18.16 19.45 20.75 22.15 23.63 25.22
f = BMI forecast. Source: BMI, Pharmaceutical and Healthcare Association of the Philippines (PHAP), IMS Health Combined Philippines Pharmaceutical Index and Philippine Hospital Audit
38 Business Monitor International Ltdwww.businessmonitor.com
PHILIPPINES Q3 2013
ucts and OTC medicines as their popularity increases. Doc-
tors' prescriptions are typically written using generic names,
although prescribers can also stipulate brands (in parenthesis)
below generic names. We therefore believe there are significant
opportunities for manufacturers of generic medicines operating
in the Philippines.
In fact, a 2008 questionnaire found that six out of 10 consumers
had purchased low-cost generic medicines. State-employed doc-
tors are required to prescribe by international non-proprietary
name. Prices of some common medicines–including simvastatin,
amoxicillin and paracetamol–have already dropped significantly,
with more preparations having fallen under the maximum retail
price scheme in H110.
A major driver of the generic drug sector has been the Universally
Accessible Cheaper and Quality Medicines Act of 2008, which
aimed to increase the use of affordable generic medicines while
simultaneously reducing reliance on foreign-patented medicines.
Specifically, the legislation stipulates that pharmaceutical com-
panies cannot apply for patents based on newly discovered uses
of a known drug. Local companies can test, manufacture and
register generic versions of patented drugs so they can be sold
immediately after expiration of intellectual property protection.
It also gives the government powers to put price ceilings on
various medicines, as is the case in many emerging markets.
According to a government survey, generic drugs can be up
to 80% cheaper than the original, patent-protected medicine.
Moreover, the Botika ng Bayan (BNB) and Botika ng Baran-
gay (BnB) outlet schemes have also boosted the availability of
generic drugs, despite a slow roll-out and unequal distribution.
The programme provides medicines at very low prices to people
that previously had only minimal access to healthcare. More
recently, the government approved legislation for compulsory
licensing as well as for Bolar-style legislation, which will allow
extra generic medicines to enter the market earlier.
A factor limiting growth of the generic drug market is that
doctors are often neglectful when it comes to using generic
names in prescriptions, forcing patients to purchase brand-name
products. Additionally, pharmacies do not always inform the
consumers accurately about the possible choices available. This
last obstacle could be overcome if the government offered incen-
tives for generic dispensing. Another problem is that parallel
imports are, for the most part, restricted to lower-cost branded
drugs and not generic products, although Norvasc (amlodipine)
is a notable exception.
OTC: OTC drugs account for around 30% of the total market,
with the percentage remaining relatively constant over the past
decade, but forecast to fall in the medium term, as the authori-
ties strive to make prescription drugs more affordable. OTCs
can be sold in non-pharmacy outlets, such as supermarkets and
convenience stores, according to the Cheaper Medicines Act,
Section 25. Switching of prescription medicines to OTC status is
supported by the government, for a variety of reasons, including
costs and the fact that there is a trend towards self-medication.
In recent years, some of the switches included Roche's obesity
drug Xenical (orlistat) and Unilab's antihistamine Allerta (lo-
ratadine) and cold treatment Allerin AH (dipehndyramine HCl).
Non-prescription medicines can be advertised to the public
through all media channels. PHAP members conform to the
voluntary code of practice, which was originally created in 1995.
New retail establishments are reversing a previous trend that has
seen OTCs found behind the counter, through the creation of
self-serve areas, which should have a positive impact on OTC
market development.
However, compulsory licensing, the encouragement of parallel
trade and the government programme to boost the use of generic
drugs will strive to lower OTC market share in relation to its
prescription counterpart. Additionally, the plan to cut drug prices
is likely to encourage wider use of prescription pharmaceuti-
cals, although the OTC sector will be encouraged by economic
improvements, posting a 2012-2022 CAGR of 3.9% in local
currency terms, in comparison to 4.3% for prescription drugs.
OTC sales growth will be driven by a combination of direct-
TABLE: PHILIPPINES OVER-THE-COUNTER (OTC) MEDICINE MARKET INDICATORS, HISTORICAL DATA AND FORECASTS, 2009-2017
f = BMI forecast. Source: BMI, Pharmaceutical and Healthcare Association of the Philippines (PHAP), IMS Health Combined Philippines Pharmaceutical Index and Philippine Hospital Audit
40 Business Monitor International Ltdwww.businessmonitor.com
PHILIPPINES Q3 2013
Another issue currently discussed in the Philippines with regard
to prescription medicines is the fact that many drugs are wasted
or not used properly. Esperanza Cabral, former health secretary,
said the majority of Filipinos do not complete prescribed courses
of medication, despite the availability of cheap generic and
branded medicines. She added that people tend to discontinue
their medication once they feel well and the symptoms of illness
disappear. Cabral also added that this practice might complicate
patients' illnesses, leading to more expensive treatment in the
longer term.
On the other hand, the Philippine government has been pres-
sured to subsidise prescription medicines for the poor after
an informal think-tank survey found that only 2.7% of 547
respondents were able to buy the complete amount of required
medicine, BusinessWorld Online reported in March 2010. The
survey, conducted in six Metro Manila settlements, found that
Patented drug sales, % of prescription sales 79.86 77.01 75.49 74.06 72.17 70.34 68.39 66.31 64.09
Patented drug sales, % of total sales 55.51 53.59 52.61 51.84 50.42 49.21 47.90 46.51 45.01
f = BMI forecast. Source: BMI, Pharmaceutical and Healthcare Association of the Philippines (PHAP), IMS Health Combined Philippines Pharmaceutical Index and Philippine Hospital Audit
41Business Monitor International Ltd www.businessmonitor.com
KEY SECTORS
Other Key Sectors
Latest Forecast DataBelow are the latest forecast tables for our other core key sectors:
Construction industry value, PHPbn 551 535 629 703 782 866 960 1,062
Construction industry value, US$bn 12 12 14 17 19 21 24 27
Construction industry, real growth, % y-o-y 1.1 14.8 20.0 10.0 12.2 13.6 12.1
Construction industry value, % GDP 6 6 6 6 6 6 6 7
e/f = BMI estimate/forecast. Source: BMI, National statistics, Industry sources
42 Business Monitor International Ltdwww.businessmonitor.com
PHILIPPINES Q3 2013
This report is abstracted from BMI’s industry report series, which covers 22 sectors across global markets. Every quarter, we will provide tables
showing the latest five-year forecasts for key industries as well as a forecast scenario for a key sector. If you would like to order a full report, or find
out about BMI’s other 1,113 industry reports, please contact [email protected]
previously, predicated upon further US dollar strength in the
second half of the year alongside a broadly stable euro. Beyond
this year we hold to our view of gradual depreciation. Mean-
while, we have downgraded our 2013 average Brent crude oil
forecast to US$106/bbl, from US$110/bbl previously, and we
have upgraded our WTI forecast to US$94.5/bbl, from a previ-
ous forecast of US$93.5/bbl.
Developed StatesOur developed state aggregate growth projection for 2013 has
been revised down to 1.1% from 1.2%, while it remains 1.9% for
2014. We have lowered our 2013 real GDP growth forecast for
Germany to 0.5%, from 0.8% previously, as first-quarter data
show that business confidence was hit harder than expected
by several negative shocks early in the year. In Portugal, we
now project growth of -2.6% in 2013 and 0.5% in 2014. Our
previous 2013 and 2014 forecasts were for a slightly flatter
economic trajectory of -2.4% and 0.3% growth respectively. As
a result of these two downgrades, our eurozone growth forecast
in 2013 has been revised down to -0.5% from -0.3%, with the
2014 projection remaining 1.0%. For Denmark, we have revised
down our forecast for real GDP growth in 2013 from 1.2% to
0.6%, reflecting a worse-than-forecast contraction of economic
activity in late 2012.
Emerging MarketsWe estimate emerging market (EM) real GDP growth of 4.7% in
2013, representing a slight downgrade from our previous 4.8%
45Business Monitor International Ltd www.businessmonitor.com
BMI GLOBAL ASSUMPTIONS
TABLE: EMERGING MARKETS, REAL GDP GROWTH, %2012e 2013f 2014f 2015f
Emerging Markets Aggregate Growth 4.7 4.7 5.1 4.9
Latin America 2.8 3.4 3.7 3.7
Argentina 1.9 1.8 2.9 3.8
Brazil 0.9 3.3 3.6 3.5
Mexico 3.9 3.6 3.8 3.4
Middle East And North Africa 3.4 2.9 4.9 4.0
Saudi Arabia 6.8 4.1 4.6 2.3
UAE 4.1 3.3 3.8 3.9
Egypt 2.2 1.9 3.7 5.6
Sub-Saharan Africa 4.4 5.5 5.7 6.1
South Africa 2.5 2.3 3.3 3.8
Nigeria 6.6 6.7 7.2 7.3
Emerging Asia 6.1 6.2 6.0 5.6
China 7.7 7.5 6.7 6.0
Hong Kong 1.4 3.3 3.6 3.7
India* 5.0 5.5 6.0 6.2
Indonesia 6.2 6.1 6.4 6.5
Malaysia 5.6 4.6 4.4 4.2
Singapore 1.3 2.5 3.2 3.2
South Korea 2.1 2.6 4.6 4.6
Taiwan 1.3 3.0 4.0 4.1
Thailand 6.4 4.0 4.5 4.4
Emerging Europe 2.4 2.5 3.6 4.2
Russia 3.4 2.6 3.9 4.3
Turkey 2.2 4.0 4.7 5.2
Czech Republic -1.3 1.2 2.0 2.3
Hungary -1.7 -0.3 1.1 1.9
Poland 2.0 1.5 2.7 4.1
e/f = estimate/forecast; *Fiscal years ending March 31 (2012 = 2011/12). Source: BMI
projection, with a slight acceleration in growth in 2014 to 5.1%.
The most significant change to our EM macro country projec-
tions is to Russia. Fiscal and monetary policy has been tighter
than we had previously anticipated, prompting a downgrade of
our 2013 real GDP growth forecast to 2.6%, from 3.6% previ-
ously. We have also pared back our outlook for neighbouring
Poland, and now forecast real GDP to grow by just 1.5% in 2013
and 2.7% in 2014, from previous forecasts of 1.9% and 3.0%
respectively. All in all, these revisions have pushed our emerg-
ing Europe growth forecasts as a whole down to 2.5% in 2013,
from 3.0% previously. Meanwhile, in South Africa, in light of
recent data and the increasing likelihood of industrial unrest in
the mining sector, we have revised downward our forecast for
real GDP growth in 2013 to 2.3%, from 2.8% previously. This
downgrade has reduced our estimate of Sub-Saharan African
growth to 5.5% in 2013, from 5.7% previously. We continue
to forecast a 5.7% growth rate in 2014, however. On a regional
basis, emerging Asia will remain an economic outperformer,
with 6.2% growth in 2013, and this is expected to moderate to
6.0% in 2014 as the Chinese economy cools.
Analyst: Andrew WoodKey Sector Analyst: Jamie Davis, Jianwei SheEditor: Stuart AllsoppSub-Editor: Ahmad AlshidiqSubscriptions Manager: Katie PattonMarketing Manager: Sarah SutcliffeProduction: Neil Murphy, Reema PatelPublishers: Richard Londesborough, Jonathan Feroze
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