@BMBrussels @ComRes - burson-marsteller.eu€¦ · 63% Whatsapp 44% Twitter 41% Whatsapp 50% Twitter 23% Facebook 30% LinkedIn 24% YouTube 21% YouTube 28% Facebook 19% Instagram …

@BMBrussels @ComRes

Newspaper & online news readership

ComRes/Burson-Marsteller 2018

2

Social media usage

Impact

THE EUROPOLL METHODOLOGY

Fieldwork: 13th March – 25th May 2018

EU Influencers

3

76 MEPs

43 EU Institutions Staff

111 Brussels Opinion Formers

Most influential media

33%

36%

33%

29%36%

23%

32%

25%

30%

25%

37% 35% 34%28%

18%

13%9%

10%13%

15%

69%62% 59% 57% 55% 52% 48% 44%

38%32%

4

Influence of news channels and social media on decision making – Top 10

In your professional role, how influential are the following media in terms of EU news and providing you with what you need to make informed decisions?

Very influentialFairly influential

leads across all groups

Opinion Formers

EU Institution Staff

MEPs

5

Influence of news channels and social media on decision making – Top 10

In your professional role, how influential are the following media in terms of EU news and providing you with what you need to make informed decisions?

75%61% 59%

72%

54%

57%

65%

53%

54%

63%

50%

50%

63%

48%

35%

56%

46%

34%

56%

44%

32%

47%

36%

31%

33%

34%

72%

55%

72%

59%

Whatsapp is most used app/social media

56%

*not tested in 2017

39%46% 44%

39%

21%18%12%

18%

4%9%

6

20182017

Daily or more frequent users of social media

In your professional role, how frequently, if at all, do you use the following social media channels or mobile applications?

7In your professional role, how frequently, if at all, do you use the following social media channels or mobile applications?

are the clear leaders

OPINION FORMERSEU INSTITUTION STAFFMEPS

66% Facebook 63% Whatsapp 45% Twitter

63% Whatsapp 44% Twitter 41% Whatsapp

50% Twitter 23% Facebook 30% LinkedIn

24% YouTube 21% YouTube 28% Facebook

19% Instagram 19% LinkedIn 10% YouTube

6% LinkedIn 5% Instagram 3% Instagram

Daily or more use of social media - influencer split

Whatsapp and

has made gains since 2017

71%

53%

69%63%60%

53%50%

37%43%

17%19%

8

20182017

Weekly or more frequent users of social media

In your professional role, how frequently, if at all, do you use the following social media channels or mobile applications?

*not tested in 2017

Very influentialFairly influential

Influence on informed decisions

60%

33%

93%50%

42%

93%

46%

40%

86%48%

37%

86%

21%

56%

77%20%

57%

76%

16%

32%

48%12%

35%

47%

In general, in your professional role, how influential are each of the following in providing you with what you need to make informed decisions?

Personal contacts Traditional mediaProfessional colleagues

Conferences/Events

Information - EU Institutions / Member States

Social mediaMeetings with stakeholders

Video/ Infographics

9

Personal and professional contacts are most influential in informed decisions

10

ComRes/Burson-Marsteller 2018

@BMBrussels @ComRes

CLICK HERE TO SEE FULL DATA TABLES

Dennis AbbottManaging Director Communications

[email protected]

+32 2 743 6651 /+32 498 95 92 58 @DennisAbbott @BMBrussels

37 Square de Meeûs, 1000 Brussels

www.burson-marsteller.eu

Meghan OliverAssociate Director

[email protected] +44 20 7871 8645 / +32 2 234 63 82

@ComRes

4 Millbank, London SW1P 3JA