Blogs, Twitter, YouTube, and more. Understanding the importance of social media for your organization's outreach and marketing.
Jun 19, 2015
Blogs, Twitter, YouTube, and more.
Understanding the importance of social media
for your organization's outreach and marketing.
Let’s recap…
An abundance of channels=
an abundance of choices
Attention economy
Conversation follows quality
Eyeball voting
The Web commodifies everything
If you’re a commodity,you’re dead
10,000 othersdo what you do
What’s your value-added?
Price? Nope.
Breadth of offerings? Nope.
Customer service? Maybe.
Story / experience? Yes.
Word-of-mouthmarketing
Be“remarkable”
Permission marketingis key to survival
Fewer but deeper
Casting the netv.
dating
Trust
The more you control,the less you’ll be trusted
(and vice versa)
It’s their community,not yours
It’s not about you
Listen
Authenticity
Can’t buy trust
Can’t buy incoming links
Can’t buy attention
You can’t buy permission
Customers controlthe conversation
Your worst customeris your best friend
An asset,not an annoyance
Give control toyour customers
What do they want?
Information
Personalized / individualized
Interactivity
Connection /relationship
Harness their ideas
Leverage their knowledge
Your customer is your ad
Give your evangelistsa megaphone
Blogs
?
YouTube
YouTube
Podcasting
THANK YOU!
scottmcleod.net/pram