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Blueprint for a Tribal Business version 2 Jurgen Appelo
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Blueprint for a Tribal Business

Sep 14, 2014

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Business

Does a company really need a head office? The new organizational structure of the 21st century is the network, not the hierarchy. And the focus of management should be on leadership, not governance. But how can you organize this?

Happy Melly is a company built as a network of entities, connected through a Constitution, with regular gatherings on Skype. The network is led by a CEO who can be voted out any time. The only way for him to stay on top is to keep everyone’s trust. Every day.
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Page 1: Blueprint for a Tribal Business

Blueprint for a Tribal Business version 2

Jurgen Appelo

Page 2: Blueprint for a Tribal Business

Jurgen Appelo writer, speaker, trainer, entrepreneur... www.jurgenappelo.com

Page 3: Blueprint for a Tribal Business

Get my new book for FREE! m30.me/ss

Page 4: Blueprint for a Tribal Business

Work

Management

Organ

ization

Success

Happiness

Page 5: Blueprint for a Tribal Business

Let’s talk about work…

Page 6: Blueprint for a Tribal Business

WHY DO WE WORK?

Page 7: Blueprint for a Tribal Business

hierarchy of needs

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 8: Blueprint for a Tribal Business

hierarchy of needs

FOOD

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 9: Blueprint for a Tribal Business

hierarchy of needs

FOOD

HEALTH

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 10: Blueprint for a Tribal Business

hierarchy of needs

FOOD

HEALTH

FRIENDS

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 11: Blueprint for a Tribal Business

hierarchy of needs

FOOD

HEALTH

RESPECT

FRIENDS

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 12: Blueprint for a Tribal Business

hierarchy of needs

FOOD

HEALTH

RESPECT

FRIENDS

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 13: Blueprint for a Tribal Business

hierarchy of needs

FOOD

HEALTH

RESPECT

FRIENDS

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 14: Blueprint for a Tribal Business

hierarchy of needs

FOOD

HEALTH

RESPECT

FRIENDS

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 17: Blueprint for a Tribal Business

job, career, calling

FOOD

HEALTH

RESPECT

FRIENDS

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 18: Blueprint for a Tribal Business

job, career, calling

FOOD

HEALTH

RESPECT

FRIENDS

JOB

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 19: Blueprint for a Tribal Business

job, career, calling

FOOD

HEALTH

RESPECT

FRIENDS

JOB

CAREER

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 20: Blueprint for a Tribal Business

job, career, calling

FOOD

HEALTH

RESPECT

FRIENDS

JOB

CAREER

CALLING SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 21: Blueprint for a Tribal Business

job, career, calling

FOOD

HEALTH

RESPECT

FRIENDS

WORK-L

IFE

BALANCE

SELF

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 22: Blueprint for a Tribal Business

job, career, calling

FOOD

HEALTH

RESPECT

SELF

FRIENDS

WORK-L

IFE

BALANCE

HUH?

https://en.wikipedia.org/wiki/Maslow's_hierarchy_of_needs

Page 24: Blueprint for a Tribal Business

work-life balance

Page 25: Blueprint for a Tribal Business

work-life balance

WORK

Page 26: Blueprint for a Tribal Business

work-life balance

WORK

LIFE

Page 27: Blueprint for a Tribal Business

work-life balance

WORK

LIFE

Page 28: Blueprint for a Tribal Business

work-play balance

Page 29: Blueprint for a Tribal Business

work-play balance

WORK

Page 30: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

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work-play balance

WORK

PLAY

PAID

Page 32: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

PAID FREE

Page 33: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

PAID FREE

Page 34: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

PAID FREE

Page 35: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

PAID FREE

Page 36: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

PAID FREE

Page 37: Blueprint for a Tribal Business

work-play balance

WORK

PLAY

PAID FREE

Page 38: Blueprint for a Tribal Business

WHY DO WE WORK TOGETHER?

Page 44: Blueprint for a Tribal Business

tribal leadership

LIFE SUCKS

MY LIFE SUCKS

I’M GREAT

WE’RE GREAT

LIFE IS GREAT

http://en.wikipedia.org/wiki/Tribal_Leadership

Page 45: Blueprint for a Tribal Business

tribal leadership

LIFE SUCKS

MY LIFE SUCKS

I’M GREAT

WE’RE GREAT

LIFE IS GREAT

http://en.wikipedia.org/wiki/Tribal_Leadership

Page 46: Blueprint for a Tribal Business

tribal leadership

LIFE SUCKS

MY LIFE SUCKS

I’M GREAT

WE’RE GREAT

LIFE IS GREAT

http://en.wikipedia.org/wiki/Tribal_Leadership

Page 47: Blueprint for a Tribal Business

again: job, career, calling

JOB

LIFE SUCKS

MY LIFE SUCKS

I’M GREAT

WE’RE GREAT

LIFE IS GREAT

http://en.wikipedia.org/wiki/Tribal_Leadership

Page 48: Blueprint for a Tribal Business

again: job, career, calling

JOB

CAREER

LIFE SUCKS

MY LIFE SUCKS

I’M GREAT

WE’RE GREAT

LIFE IS GREAT

http://en.wikipedia.org/wiki/Tribal_Leadership

Page 49: Blueprint for a Tribal Business

again: job, career, calling

JOB

CAREER

CALLING

LIFE SUCKS

MY LIFE SUCKS

I’M GREAT

WE’RE GREAT

LIFE IS GREAT

http://en.wikipedia.org/wiki/Tribal_Leadership

Page 52: Blueprint for a Tribal Business

com·mu·ni·ty \kə-ˈmyü-nə-tē\ a body of persons of common and especially professional interests scattered through a larger society http://www.merriam-webster.com/dictionary/community

Page 53: Blueprint for a Tribal Business

tribe or community

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You can also think of it as a magnet that attracts the right people—the right team members, customers, suppliers, and investors—to the business and aligns them. John Mackey, Conscious Capitalism

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stakeholders of the community

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COMMUNITY OF STAKEHOLDERS WITH

A PURPOSE

PRINCIPLE 1

Page 58: Blueprint for a Tribal Business

Let’s talk about organizations…

Page 59: Blueprint for a Tribal Business

WHAT IS AN ORGANIZATION?

Page 60: Blueprint for a Tribal Business

or·ga·ni·za·tion \ˌor-gə-nə-ˈzā-shən\ an administrative and functional structure; the personnel of such a structure http://www.merriam-webster.com/dictionary/organization

Page 61: Blueprint for a Tribal Business

hierarchy containing networks

Page 62: Blueprint for a Tribal Business

hierarchy containing networks

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network containing hierarchies

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network containing hierarchies

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WHAT IS A CORPORATION?

Page 69: Blueprint for a Tribal Business

cor·po·ra·tion \ˌkor-pə-ˈrā-shən\ a body formed and authorized by law to act as a single person and legally endowed with various rights and duties http://www.merriam-webster.com/dictionary/corporation

Page 70: Blueprint for a Tribal Business

old: corporation owns community

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new: corporation serves community

Page 72: Blueprint for a Tribal Business

old: where do we put it?

Page 73: Blueprint for a Tribal Business

old: where do we put it?

?

Page 74: Blueprint for a Tribal Business

old: where do we put it?

?

?

Page 75: Blueprint for a Tribal Business

old: where do we put it?

? ?

?

Page 76: Blueprint for a Tribal Business

old: where do we put it?

? ?

?

?

Page 77: Blueprint for a Tribal Business

old: where do we put it?

? ?

? ?

?

Page 78: Blueprint for a Tribal Business

old: where do we put it?

? ?

?

? ?

?

Page 79: Blueprint for a Tribal Business

old: where do we put it?

? ?

?

? ?

?

?

Page 80: Blueprint for a Tribal Business

old: where do we put it?

? ?

?

? ?

?

? ?

Page 81: Blueprint for a Tribal Business

new: let’s put it everywhere

Page 82: Blueprint for a Tribal Business

NETWORK OF LEGAL ENTITIES OFFERING

SERVICES

PRINCIPLE 2

Page 83: Blueprint for a Tribal Business

Let’s talk about management…

Page 84: Blueprint for a Tribal Business

DO WE NEED MANAGEMENT?

Page 90: Blueprint for a Tribal Business

management vs. leadership

INDIVIDUAL

TEAM MEMBER

MANAGER

LEADER

EXECUTIVE

http://en.wikipedia.org/wiki/Good_to_Great

Page 91: Blueprint for a Tribal Business

management vs. leadership

INDIVIDUAL

TEAM MEMBER

MANAGER

LEADER

EXECUTIVE

http://en.wikipedia.org/wiki/Good_to_Great

Page 92: Blueprint for a Tribal Business

management vs. leadership

INDIVIDUAL

TEAM MEMBER

MANAGER

LEADER

EXECUTIVE

http://en.wikipedia.org/wiki/Good_to_Great

Page 93: Blueprint for a Tribal Business

The distinction now being made between managers as traditional and rational, while true leaders are charismatic, is an idealization which glorifies change itself. Ralph Stacey, Complexity and Organizational Reality

Page 94: Blueprint for a Tribal Business

leadership and governance

Page 95: Blueprint for a Tribal Business

leadership and governance

Page 96: Blueprint for a Tribal Business

leadership and governance

Page 97: Blueprint for a Tribal Business

leadership and governance

MANAGEMENT

Page 100: Blueprint for a Tribal Business

community with geographical boundary

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community with economical boundary

Page 102: Blueprint for a Tribal Business

WHO APPOINTS MANAGEMENT?

Page 103: Blueprint for a Tribal Business

managers serving stockholders

Page 104: Blueprint for a Tribal Business

Since stockholders own the corporation but are paid last […] it is essential that they have the final say […] on who makes up company management. John Mackey, Conscious Capitalism

Page 108: Blueprint for a Tribal Business

managers serving stakeholders

Page 109: Blueprint for a Tribal Business

constituted leadership and governance

Page 110: Blueprint for a Tribal Business

CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS

PRINCIPLE 3

Page 111: Blueprint for a Tribal Business

Let’s talk about success…

Page 112: Blueprint for a Tribal Business

HOW DO ORGANIZATIONS SURVIVE?

Page 113: Blueprint for a Tribal Business

fitness landscapes

Page 114: Blueprint for a Tribal Business

To survive and succeed, every organization will have to turn itself into a change agent. The most effective way to manage change successfully is to create it. Peter F. Drucker, Management (Revised Edition)

Page 118: Blueprint for a Tribal Business

creative economy

Page 119: Blueprint for a Tribal Business

HOW DO WE LEARN AND CREATE?

Page 120: Blueprint for a Tribal Business

learning through experiments

Page 121: Blueprint for a Tribal Business

learning through experiments

PRACTICES

SUCCESS

FAILURE

Page 122: Blueprint for a Tribal Business

learning through experiments

MISTAKES PRACTICES

FAILURE

SUCCESS

SUCCESS

FAILURE

Page 123: Blueprint for a Tribal Business

learning through experiments

MISTAKES EXPERIMENTS PRACTICES

FAILURE

SUCCESS

SUCCESS

FAILURE

Page 124: Blueprint for a Tribal Business

learning through experiments

MISTAKES EXPERIMENTS PRACTICES

FAILURE

SUCCESS

SUCCESS

FAILURE

LEARNING

Page 128: Blueprint for a Tribal Business

SUPPORT FOR LEARNING THROUGH

EXPERIMENTS

PRINCIPLE 4

Page 129: Blueprint for a Tribal Business

Let’s summarize…

Page 130: Blueprint for a Tribal Business

COMMUNITY OF STAKEHOLDERS WITH

A PURPOSE

PRINCIPLE 1

Page 131: Blueprint for a Tribal Business

NETWORK OF LEGAL ENTITIES OFFERING

SERVICES

PRINCIPLE 2

Page 132: Blueprint for a Tribal Business

CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS

PRINCIPLE 3

Page 133: Blueprint for a Tribal Business

SUPPORT FOR LEARNING THROUGH

EXPERIMENTS

PRINCIPLE 4

Page 134: Blueprint for a Tribal Business

Let’s talk about happiness…

Page 138: Blueprint for a Tribal Business

1

COMMUNITY OF STAKEHOLDERS WITH A PURPOSE

Page 139: Blueprint for a Tribal Business

2

NETWORK OF LEGAL ENTITIES OFFERING SERVICES

Page 140: Blueprint for a Tribal Business

3

CONSTITUTED MANAGEMENT FOR ALL STAKEHOLDERS

Page 141: Blueprint for a Tribal Business

4

SUPPORT FOR LEARNING THROUGH EXPERIMENTS

Page 142: Blueprint for a Tribal Business

Let’s wrap up…

Page 143: Blueprint for a Tribal Business

Community of stakeholders with a purpose Network of legal entities offering services Constituted management for all stakeholders Support for learning through experiments

Page 145: Blueprint for a Tribal Business