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Copyright 2010 Blue Sky Factory
Baltimore, Maryland
Blue Sky FactoryDriving Email Marketing Performance
Email & Social Media: Community, Content, &
Killer Campaigns
Email & Social Media: Community, Content, &
Killer CampaignsGreg Cangialosi and DJ Waldow
February 25, 2010Twitter: #awarenessinc or #bsfwebinar
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Copyright 2010 Blue Sky Factory
Greg and DJ
Greg CangialosiFounder & CEO
[email protected] @gregcangialosi
DJ WaldowDirector of Community
[email protected]
@djwaldow
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Copyright 2010 Blue Sky Factory
About Blue Sky Factory
• Email Service Provider (ESP)
• Self-service, Full-service, Hybrid
• Known for “digital glue” – email + social (SWYN)
• New features/functionality being added to Publicaster (our application) as I read this
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Copyright 2010 Blue Sky Factory
http://www.blueskyfactory.com/awareness/
Whether you're an email marketing beginner, a
casual mailer, or a battle-hardened ninja, the
ULTIMATE GUIDE TO EMAIL provides proven
strategies and tactics you can apply to your
campaigns.
FREE EMAIL MARKETING EBOOK
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Copyright 2010 Blue Sky Factory
The Next Block of TimeThe Next Block of Time
• Why email is the digital glue of social media
• How to integrate email & social (tactical, low-hanging fruit)
• How to optimize content to encourage sharing
• Strategies for using email & social media as complementary channels…to build communities.
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Copyright 2010 Blue Sky Factory
Very Few Words
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Copyright 2010 Blue Sky FactoryEmail Marketing – The Digital
Glue
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Copyright 2010 Blue Sky Factory
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Copyright 2010 Blue Sky Factory
THIS IS GOOD NEWS!
SO IS THIS!
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Email + Social: Working Together
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Copyright 2010 Blue Sky Factory
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Copyright 2010 Blue Sky Factory
How to integrate email & social(tactical, low-hanging fruit)
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Copyright 2010 Blue Sky Factory
Image Credit
Image Credit
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Copyright 2010 Blue Sky Factory
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Copyright 2010 Blue Sky Factory
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Copyright 2010 Blue Sky Factory
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Copyright 2010 Blue Sky Factory
Image/post credit
SocialTwist Social Media Sharing Trends 2009(Tell-A-Friend)
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Copyright 2010 Blue Sky Factory
How to optimize content to encourage sharing
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PROVIDE INCENTIVE
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Subject Line:
Connect with us on Facebook, Twitter and
more!
ASK!
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WHAT’S IN IT FOR ME?
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Copyright 2010 Blue Sky Factory
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Copyright 2010 Blue Sky Factory
Strategies for using email & social media as complementary channels…to
build communities.
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1. Find your internal champion(s)
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2a. Monitor & listen to the conversation
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2b. Power listening – using data
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3a. Send targeted, timely, valuable emails.
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3b. Send targeted, timely, valuable emails.
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4. Start & maintain an active blog.
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5. Work from an editorial calendar.
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6a. Use social networks to engage & connect.
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6b. Use social networks to engage & connect.
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7. Use [enter tool here] as distribution & conversation channel.
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8. Leverage new media as often as possible.
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9. Experiment, evaluate, adapt.
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Copyright 2010 Blue Sky Factory
In Closing…
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It's a VERY INTERESTING
time to be a marketer.
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Copyright 2010 Blue Sky Factory
The Year of Social Acceleration.
TRUST and INFLUENCE within the social web will
drive purchasing decisions more than ever.
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Copyright 2010 Blue Sky Factory
Email, social & mobile offer the most interactive ways for people to engage your brand.
Engagement is the UBER Metric.
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Copyright 2010 Blue Sky Factory
Community + Relationships + Engagement =
"SOCIAL MEDIA INTEGRATION”
It's ALL about People.
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Copyright 2010 Blue Sky Factory
http://www.blueskyfactory.com/awareness/
Whether you're an email marketing beginner, a
casual mailer, or a battle-hardened ninja, the
ULTIMATE GUIDE TO EMAIL provides proven
strategies and tactics you can apply to your
campaigns.
FREE EMAIL MARKETING EBOOK
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Copyright 2010 Blue Sky Factory
Connect with Greg and DJ
Greg CangialosiFounder & CEO
[email protected] @gregcangialosi
DJ WaldowDirector of Community
[email protected]
@djwaldow