BlogWell New York Social Media Case Study: Novartis, presented by Melissa Mackey

SocialMedia.orgVideo Case Studies

Melissa Mackey

Elevating Novartis’ social mediareputation: A case study in mHealth

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

April 2, 2014socialmedia.org/blogwell

Melissa Mackey

Associate Director, Social Media Strategies

April 2, 2014

Elevating Novartis’ Social Media Reputation A Case Study in mHealth

DISCLAIMER

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The opinions expressed in this presentation and on the following slides are solely those

of the presenter and not necessarily those of Novartis Pharmaceuticals Corporation (“NPC”). NPC does not guarantee the

accuracy or reliability of the information provided herein.

Current State

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Our Collective World

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Obstacles in social media – and a conservative mindset – is not limited solely to the pharma industry…

The Challenge

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Identify new opportunities to elevate the social media reputation of Novartis….

Case Study: Novartis Mobile Health Challenge

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Leveraged an innovative offline event to generate social media buzz

Pre-Event Activity

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The Event

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Post Event

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The Impact

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Overall Twitter

Internal and External Promotion

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Video can be found at www.YouTube.com/Novartis

Key Takeaways

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Maximize social potential of offline events to impact overall brand reputation

Communicate success in a visual manner both internally and externally

Be a good partner

Prepare for anything…it’s social

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Novartis @Novartis 5s

Thank you @SocialMediaOrg and #BlogWell!

Questions?

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Contact Info:

Melissa Mackey

Associate Director of Social Media Strategies

@MACK_ATTACK

Learn more about past and upcoming BlogWells

socialmedia.org/blogwell

This video is from

BlogWellSan FranciscoJune 20, 2011

socialmedia.org/blogwell

SocialMedia.orgCase Studies

This presentation is from

BlogWellNew York

April 2, 2014socialmedia.org/blogwell