SocialMedia.org Video Case Studies Jamie Plesser The Reward Zone Program Goes Social This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell New York September 12, 2012 socialmedia.org/blogwell
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BlogWell New York Social Media Case Study: Best Buy, presented by Jamie Plesser
In his BlogWell New York presentation, Best Buy's Marketing Director of Social Media & Engagement, Jamie Plesser, shares how they are bringing their loyalty program into the social era.
Jamie goes into detail about the approach they used to socialize their Reward Zone program by combining social shopping with social CRM.
Watch the video of this presentation here: https://vimeo.com/52047091
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