Jennifer Lashua Celebrating Smart This video is from BlogWell San Francisco June 20, 2011 socialmedia.org/blogwell SocialMedia.org Case Studies This presentation is from BlogWell Bay Area August 6, 2013 socialmedia.org/blogwell
BlogWell Bay Area Social Media Case Study: Intel, presented by Jennifer Lashua
Aug 20, 2015
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Jennifer Lashua
Celebrating Smart
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBay Area
August 6, 2013socialmedia.org/blogwell
1
Celebrating Smart
Jen Lashua @runningjen
yesterday’s genius today’s genius
smart is in
@runningjen
celebrate smart
@runningjen
“Something good in my computer” “It makes my
PC faster, but I don’t really know what
‘it’ is.” “It’s the brain
inside a computer.”
“Bum…bum, bum, bum,
bum!”
“The new Haswell 22nm
chip that I want for my
new PC now!”
@runningjen
Tech is in
+
Being smart is cool
+
Brand trust
+
Curious audience … with…
limited attention span
doesn’t buy in to marketing
wants to be entertained
@runningjen
MAKE ME SMARTER WHILE YOU ENTERTAIN ME
@runningjen
Celebrating Smart by …
Sharing inside jokes
Making the complex simple
Edu-taining
Providing a tech point of view on the world
Exploring the future
Reminiscing – old tech can be funny & quaint
We get a kick out of blowing their minds
@runningjen
Content Samples …
@runningjen
Product launch countdown,
Intel style
@runningjen
Make the complex
simple
@runningjen
Product edu-tainment
@runningjen
Tech POV
@runningjen
#techhack
@runningjen
Tech humor
@runningjen
Shared jokes
@runningjen
Brand loyalty
@runningjen
Blowing your mind
@runningjen
The 1:10:1 of social engagement
We have 1 second to capture someone’s attention …
If successful, we earn another 10 seconds of their time …
If successful, we can earn a full minute …
1 second is the tipping point. If we don’t catch them in 1 second, we won’t catch them at all.
@runningjen
What works for us
Be true to who we are (That’s ok – being smart is cool now)
Respect audience’s intelligence & help make them even smarter
Be entertaining
Tailor approach by platform – native content
1:10:1
Always go for the share
@runningjen
Thank you!
Jen Lashua
@Intel
@runningjen
Learn more about past and upcoming BlogWells
socialmedia.org/blogwell
This video is from
BlogWellSan FranciscoJune 20, 2011
socialmedia.org/blogwell
SocialMedia.orgCase Studies
This presentation is from
BlogWellBay Area
August 6, 2013socialmedia.org/blogwell
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