BlogWell Atlanta Case Study: The Home Depot, presented by Tia Robinson

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Bringing Our Culture to Life

in Social Media

Tia Robinson @homedepot Social Media Team

Community Manager, How-To Community community.homedepot.com

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Product Authority

Customer Service

Community Engagement

Merchandise

Project Know-How

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The Need…

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How-To Community http://community.homedepot.com

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Our Community Associates

Full-time associates work two days a week on our How-To Community

and three days in-store

Expert associates available seven days a week

Cross-country coverage

Orange County

Chicago

Atlanta

Boston

Coverage

Boston Roots Grow2girl

Bostonian

Chick ThePaint

Avenger

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Featured Content Video is a core tactic

used by the Social Media

team to connect with

our customers

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Featured Content

How do I build a palanquin/ roman litter? 06-26-2011 12:08 AM

I am having a surprise party for my mother's

60th birthday and I would like her to make a

grand entrance on a palanquin/roman litter.

Can you help please?

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Plus! Design advice offered

by ChristineClaret

“ChrisFixIt asked me to

chime in with some

decorating ideas for your

project…”

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Featured Content “How to Build a

Lemonade Stand”

by AboveAverageJoe

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Post is already highly-

ranked in Google

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Where We Rank

The Benchmark, provided by Lithium, is a compilation of “like” communities

(age, size, big brands, retail, etc…)

In nearly every metric, we have consistently scored well above the

benchmark for the past year

Community Score

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Best New Community 2011

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The Home Depot’s so-called social media

store associates are part of a new,

hybrid group that spends two days each

week managing the retailer’s How-To

Community and creating content for use

across the company.

- Advertising Age

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How-To Community Team – Community.homedepot.com

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Q&A

Thank you!

Tia Robinson

@homedepot Social Media Team

Community Manager, How-To Community

community.homedepot.com

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