Blogosphere

BlogospherePresented by Ashok Kumar

Narendra Kumar Pankaj

What is a blog?• A web diary or

journal• A log of links to

other sites or pages

- Wikipedia

• A blog is a type of website, usually maintained

by an individual known as blogger with regular

entries of commentary, descriptions of events,

or other material such as graphics or video.

A blog is really a conversation

It’s a 1 to many conversation

You publish People comment

The conversation is recorded on the blog

The Blogosphere Typical web sites allow 1 to many - one way

conversations (publisher to reader)

Blogs allow 1 to many 2 way conversations (via commenting & trackback)

The blogosphere (a system or networks of blogs) allows many to many discussions -conversations distributed over many sites and services

Some recent statistics

About 11% (50 million) of Internet users are regular

blog readers.

Technorati is currently tracking 42.6 million blogs

There are about 70,000 new blogs a day.

Bloggers update their weblogs regularly; there are

about 700,000 posts daily, or about 29,100 blog

updates in an hour. Source - Technorati.com

Blogs are a great way to monitor and even participate in the chatter about your new site.

– Mike DavidsonFounder and CEO of Newsvine.com

• No age restriction

• Social networking

•Web 2.0 feature – empowering businesses

• Personal usages

Nature of Blogs

• Simple• Direct & interactive• Based on story telling

The Clue Train Manifestohttp://www.cluetrain.org/

A powerful global conversationhas begun. Through the Internet,people are discovering andinventing new ways to sharerelevant knowledge with blindingspeed. As a direct result,markets are getting smarter—and getting smarter faster thanmost companies....These markets areconversations.

Why do people blog?

Impact of Blogging on Professional Life

Blogging For Profit

• High Revenue Bloggers – Top 10% in revenue$ 19,000 avg. annual revenue76% - male42% - self employed60% - professional19% - corporate

* According to www.technorati.com

Top 5 Indian Bloggers

Rank Name blog1. Digital Inspiration - labnol.org2. IndianPad - indianpad.com3. Quick Online Tips - quickonlinetips.com4. Tech Buzz - tech-buzz.net5. Content Sutra - contentsutra.com *According to the www.Alexa.com – Internet

Information Website

Top 5 Blogs Worldwide

Rank Name Blog1. TechCrunch - techcrunch.com2. Mashable - mashable.com 3. Engadget - engadget.com4. Boingboing - boingboing.net5. Googleblog -

googleblog.blogspot.com

* According to the www.technorati.com

Application

Web 2.0 feature

Getting started

• A few popular blogging software options• You install & run on a web host– WordPress, http://wordpress.org– MovableType, http://movabletype.org– Drupal, http://drupal.org

• Hosted services– Blogger, http://blogger.com (free)– TypePad, http://sixapart.com (commercial)

Blog search services

• Technorati, http://technorati.com• Blogpulse, http://blogpulse.com/• Google Blog Search, http://blogsearch.google.com/• Feedster, http://feedster.com• PubSub (subscription RSS service),

http://pubsub.com

THANK YOU