Jenn Coyle - Ignite Presentation - Managerial Marketing - September 23, 2010 Blogging to Reach Your Buyers
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Jenn Coyle - Ignite Presentation - Managerial Marketing - September 23, 2010
Blogging to Reach Your Buyers
5 Reasons Corporate Blogs FailAccording to Technorati
1. It's hard work
2. Blogging by committee
3. Too much focus on selling
4. Second priority to other publishing
5. Poor promotion
http://technorati.com/business/gurus/article/five-reasons-why-corporate-blogs-fail/
Keys to Getting Started
Read other blogs ... and comment!
Complimentary Topics
http://www.zillow.com/blog/
“Behind the Scenes”
http://disneyparks.disney.go.com/blog/
Editorial Guidelines
Word of Mouth Marketing Association:
Follow Company Communication Policy
Pick Your Platform
Make Your Design Consistent
http://blog.wholefoodsmarket.com/
Promote It
And Promote It
www.addthis.com
And Promote It Some More
Monitor Your Traffic
And Your Comments
Blogging Pays
55% more website visits
2x more inbound linkshttp://blog.hubspot.com/blog/tabid/6307/bid/5014/Study-Shows-Small-Businesses-That-Blog-Get-55-More-Website-Visitors.aspx
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