BLOGGING A blog is personalized content that represents your brand with the intention of creating a following and an influence. www.boscoanthony.com/blog Tweet your questions @boscoanthony
BLOGGING A blog is personalized content that represents your brand with the intention of creating a following and an influence.
www.boscoanthony.com/blog
Tweet your questions @boscoanthony
Penguin Army
Google is hunting down
Black Hat SEO
On Page Optimization
Low Quality Content
Spun Content
Thin Content
Suspect Linking
Keyword Stuffing
What does Google Love?1- Fresh content
2- Social Interaction
3- User Experience
4- Google Analytics
Why so many bloggers fail?
Blogging for dollars VS Blogging for content?
No Content Strategy or Calendar
Lack of content or consistency or priority
Writers Block, Weak Content, No Passion.
Blogging requires time, effort - One Blog at a time!
Not utilizing social media, tools or internet marketing!
Blogging Platforms
Word press (.com vs .org)
Tumblr
Blogger
Posterous
Squarespace
Joomla
Jux
Question to ask
What are your objectives
Who is your audience
What is your competition doing
What are your customers looking for
Things to consider...
What are you passionate about?
How much time can you dedicate for blogging?
How frequent can you post?
Where are your resources located?
Have you done any keyword research?
What is your writing style?
Content Management StrategyBlogging Calendar
Writing Resources
Parent Categories
Auto Scheduling
Content Management Tools
Growly Note or
One Note
Quality, Quantity or both!
Valuable, unique and engaging content
Dont stuff keywords but embed the major ones!
Figure out your call to action -
Killer Articles Vs Normal Posts!
Enticing Headlines
The use of media, visual stimulation and social bookmarks (digg, stumbleupon, reddit, delicious)
The layout
The theme
Branding accesories - logo, signature, graphics
Content
Priorities to determine call to action
Abilities to have opt ins visible on your blog
Social Buttons
Types of call to action
Read one or more articles
Opt in subscription, RSS feeds,
Product Sales, Affiliate link, banner ads
Social engagement, bookmarking or sharing
Commenting, contact or click on your links/blogrolls
Download content, ebook or white papers
Usability concerns
No search box, tags or categories
No archives or complex navigation
Bad typography and invisible links
No contact page
Ad abd banner stuffing
Badges, buttons and widgets
Welcome to the Blogosphere
Technorati
AllTop
BlogRank
Wikio Top Blogs
Blog Catalog
Networking + List = Promote!
Build Genuine Relationships
Become a guest blogger
Link when possible, relevant and complimentary
Share your best content
Recommend first, give to receive!
Comments and be social!
Ad sense / Monetization
Build an authority first, monetize later
Front fold ads versus below the fold ads
Complying with Google
Traffic brings about conversion!
John Chow – Module
Tools / Resources
• Google Reader
• Google Alerts
• UTM (Urchin Tracking Module)