Blogging for readers and seo

Purpose Dictates Content

Pick a one

Write a blog on how to play tennis (general)Write about how to get into Wimbledon (specific)

Tools

• WordPress – Self Hosted• Google Analytics• Google Webmaster Tools• Google Alerts• WordPress SEO (Yoest)• Facebook Page• Twitter• LinkedIn

• Canva• Hootsuite• Quora• Buzzsumo• Open Site Explorer (Moz)• Facebook Groups• LinkedIn Groups• Forums• Trade Publications• HARO

Process

Write

Share

Respond

Measure

Research

Write

• Make a list of topics you know about• Create 5 to 10 buckets

– Create titles based on those buckets• Ask your community – what are the top 10,20, 100

questions – Use those as blog titles “How do I.. “ What is a … “

Strokes Serve Mental Game

Training Rules Marketing Agent Inspiration

Tips Racket Strategy Sneakers What is a set?

Campus Marketing

Sports agencies

Highlight Pros

Grip Rules Quizzes Drills Regulations US Open Requirements

Rags to Riches

Arm Drills Prepare Partner Scoring High School % UnderdogsSwing Technique Nutrition Doubles

Write

Share

Respond

Measure

Listening

Research

Research

Research

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