MODERN MARKETING SEO, Blogging, Social Media and Content
MODERN MARKETINGSEO, Blogging, Social Media and Content
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What is Modern Marketing?
A customer centric marketing strategy that provides a personalized and unified
experience, through the creation and sharing of content at the right time and through the right channel, resulting in a
relationship.
Let’s Get Started With the Customer
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The Internet Has Changed the Marketing Rules
Pushing message to client
One way message Business generated
content Interrupt client-direct
immediate action Hard to measure results
Guarding information
Pulling client to the message
Interactive conversation User generated content
xxx Engage, build relationship
xxx Real time metrics Sharing information
It Was – Outbound Push It Is – Inbound Pull
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The Customer is in Control Now!
Self-serve, self-educate via
10+ sources of information
Sources: Google ZMOT, 2011 CEB study
Complete 60% of purchase decision before contact
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Focus on the Relationship with Your Customer
Learn more about your customers. Gain insight using social media.
Speak you customer’s language. Utilize marketing automation.
Search Engine Optimization
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Google is the new yellow pages
Worldwide, we conduct 131Billion searches per month on the web.
61% of global internet users research product online.
44% begin the research on search engines. Google sites led the search market with 65%
of SEARCH queries. Optimizing For Search Engines Is A Necessity!
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Focus on Your Customer’s Search
The more keyword-rich content you generate, the more search engines will find (and love) you.
Define your audience. Fundamental, but many people forget it!
Write good content - Relevant, useful and simple content Plan a clear structure. Visitors should ideally find information
in 2-3 clicks maximum. Make it look good - It matters! This is your brand. Update your content regularly. Give them a reason to return
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But Don’t Forget the Robots
Companies with more indexed web pages get over 200% more leads.
Keyword Research and Use The title tag, The h1 and h2 headings in the page, Link
text, The page URL, Image alt text, Bold and italicized text Get links from other high-quality sites
Good content is the best long-term strategy Structure your site for SEO – Good navigation, sitemap,
key page links Analyze your site – Track and analyze results
Content and Blogging
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Content: Attract Your Customers and
the Robots
Blogs + Blogging
Comment Marketing
News/Media/PRSEO
Social Networks
Word of Mouth
Q+A Sites
Forums
Video
Podcasting
Webinars
Research/White Papers
Social Bookmarking
INBOUND MARKETING!(If the search engines find you , your customers find you)
Direct/Referring LinksType-In Traffic
Document Sharing
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Blogs Feed the Search Engines
Companies that blog have 434% more indexed pages.
Companies that blog have 97% more inbound links.
Companies with more indexed web pages get way more leads.
Blogging: The best single way to establish expertise and a following
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
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Blogs Leaping in Volume & Value.
Nearly 40% of US companies use blogs for marketing purposes.
Companies that blog have 55% more website visitors.
B2C companies that blog generate 88% more leads per month than those who do not.
B2B companies that blog generate 67% more leads per month than those who do not. SOURCE: HUBSPOT STATE OF INBOUND
MARKETING REPORT, 2011
Social Media
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Social Media: Connecting with Customers
Engaging and attracting new customers Public relations (brand recognition, crisis
management, engaging with journalists) Creating customer relationships Ongoing customer service Market Research and Listening tool Integration with offline networking efforts
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Vast Social Media Landscape
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Start with the Basics
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What Are The Results?
Generated Exposure 81% Increased my Website Traffic 61% Increased Search Engine Rankings 52% Generated Qualified Leads 48% Reduced Marketing Expenses 45% Helped Me Close New Business 35%
Source: Social Media Industry Report 2009 by Michael Stelzner
THE ROI OF SOCIAL
MEDIA IS – YOUR
BUSINESS WILL EXIST
IN FIVE YEAR.
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3 out of 4 modern marketing channels cost less than any outbound channel
SOURCE: HUBSPOT STATE OF INBOUND MARKETING REPORT, 2011
% Below Average Cost Per Lead
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Thank You For Your Time!
Marilyn Oliva, President
MPower Marketing Strategy, LLC
Phone: 954-629-1335
Email: [email protected]
http://www.MPowerStrategy.com
LinkedIn.com/in/MarilynOliva