The What, the Why, and the How Blogging for Business:
Blogging for Business: The What, the Why, and the How
Nov 01, 2014
A brief introduction into what blogging is, why it's important for business, and how to do it.
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The What, the Why, and the How
Blogging for Business:
“Blogs are independent, web-based journals containing opinions about anything and everything.” – David Meerman Scott in The New Rules of Marketing and PR
“A blog is really quite simple. It’s nothing more than a personal website with content displayed in reverse chronological order.” – Robert Scoble in Naked Conversations
A Blog (web-log) is a WebsiteThe RSS Structure and Blog Posts
What is Blogging?
Examples of Blogs on the Web
Why Should You Blog?
Source: “Study Shows Business Blogging Leads to 55% more website visitors” via http://www.blog.hubspot.com
One Word: EXPOSURE
9 Blogging Benefits from John Jantsch in The Referral Engine
1. Blogging makes me a better thinker2. Blogging makes me a better listener3. Blogging makes me a better writer4. Blogging makes me a better salesperson5. Blogging makes me a better speaker6. Blogging keeps me focused on learning7. Blogging allows me to test out ideas8. Blogging makes me a better networker9. Blogging allows me to create bigger ideas
How Do You Blog?
3 Essential Questions to Ask Before You Start Blogging:
1. What are you going to blog about?2. Why do you want to blog?
3. Who do you want to read your blog?
The Anatomy of a Blog Post: an ExampleTitleText
Header
Image
Header
Text
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Social Media Sharing
Social Media Sharing
Author Profile
Comments
Website
Twitter feed
Social Media Sharing
Google+ Page
Facebook Page
What Are You Waiting For?
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