Why Professional Blogging is Beneficial

EXAMPLES OF PROFESSIONAL

BLOGGING & ITS BENEFITS TO THE

INDIVIDUAL

WWW.JOURNALISM.CO.ZA/ONLINEJOURN/NONTOBEKO

What is a professional blogger?

5 things that define a pro blogger1. Consistency

2. Traffic

3. Engagement/Community

4. Reputation

5. Profit

- Maintains a blog in which they write or post original content on a regular basis

- Has a relatively large number of subscribers and receives a lot of traffic on their blogging site

- Has an established and active readership which produces high levels of engagement through comments and content-sharing

- Is regarded as the authority or expert in the field or industry that they blog about

- Earns a living or accumulates a large amount of money through blogging either directly (i.e.paid membership sites, ad revenue etc.) or indirectly (book sales, endorsements etc.)

3 EXAMPLES OF PRO BLOGGERS

---------------------------------1.Seth Godin

(Best-selling author, markerter, entrepreneur, blogger)

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Nature of Blog

1. Content about the marketing of ideas, entrepreneurship

2. Offers inspiration to fellow marketers & entrepreneurs

3. Promotion of own ideas, books

4. Exhibits his expertise in relevant fields

Pro Bloggers’ Twitter Follower Count

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3 EXAMPLES OF PRO BLOGGERS-------------------------------------------

2. Kristi Hines(Freelance Writer, Social Media Strategist, Blogger)

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Nature of Blog

1. Content about SEO, web analytics, SM & content marketing

2. Advise on successful blogging

3. Affiliate advertising

4. Marketplace for self-produced ebooks

Pro Bloggers’ Twitter Follower Count

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3 EXAMPLES OF PRO BLOGGERS-------------------------------------------

3. Pete Cashmore(Founder/CEO of Mashable, Former Blogger)

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Nature of Blog

1. Content about social media, biztech, design & lifestyle

2. Advise, tutorials, ebooks about fields of expertise

3. Lots of advertising, affiliate ads

4. Downloads, summits and other events

Pro Bloggers’ Twitter Followers

BENEFITS OF PRO BLOGGING TO INDIVIDUALS-------------------------------------------

1. Pro bloggers are considered experts in their field and are often invited to speak at related events which allows them to accumulate extra income

2. One can earn a living or make significantly large profits using blogging as a platform

3. A blog can also be used as a marketplace whereby the blogger can sell or promote their work

4. Pro bloggers are retweeted and largely shared on social media which translates to popularity and influence

5. Blogging allows pro bloggers to develop multiple skills as required of anyone who works online i.e. sourcing images, video, creating infographics etc.

THE END