Blogging Basics Katie Stansberry [email protected] “A blog is merely a tool that lets you do anything from change the world to share your shopping list.”
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Blogging BasicsKatie Stansberry
“A blog is merely a tool that lets you do anything from change the world to share your shopping list.”
What Makes a Blog Successful?
Among 20 “successful” corporate bloggers – Culture– Transparency
Time– Dialogue
Entertaining Writing Style & Personality
Culture
Highlight unique culture
Overcome negative perceptions
– Microsoft Blogs
Transparency
Establish credibility
Cite other sources of knowledge and expertise
Dialogue
The ability and willingness to create dialogue in the greater community
Stonyfield Farms
Writing Style
Style
Blogger’s lifestyle, experience and opinions
• Humor bridges the gap between writer and reader
Active Listening
Technorati
• Google Blogs
• Google News
• YouTube Channels
Outreach
Read & Comment– build dialogue with others
in your community– making the conversation
visible• Reciprocal Relationship
Types of Blogs
Ogilvy has come up with a great list of 25 types
How to Write for ISTE Connects
• Use your own voice
• Always consider “What’s in it for them”
• Keep it short – around 400 words (not a hard rule)
• Use multimedia – photos and video keep things interesting
• Links = currency
• Contribute to the education conversation
Popular Types of Connects Posts
• Teacher/educator stories
• Classroom tips (how to use ???? in the classroom)
• Students as guest bloggers
• Sneak peeks (i.e. – anything new or behind the scenes)
• Product information/assessments
• Application and software overviews
• Takes on current news or hot topics
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