Blogging at the BL Neil Infield – Manager Business & IP Centre neil.infi[email protected] - @ninfield (twitter) - ninfield.wordpress.com
Jan 20, 2015
Blogging at the BL
Neil Infield – Manager Business & IP [email protected] - @ninfield (twitter) - ninfield.wordpress.com
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 2
What is the British Library for?
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012
To be a successful entrepreneur, you need to be a pathological optimist and believe you can change things.
But you've got to know what you need to do, and how to do it. The Centre can help you find out, and that can have such a
powerful effect.
Dame Anita Roddick, founder of The Body Shop
Inspiration
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 4
The place for entrepreneurs, innovators and business researchers
Get inspiration
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The place for entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas
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The place for entrepreneurs, innovators and business researchers
Get inspiration Protect your ideas Develop your business
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 7
Using Social Media in the Business & IP Centre
Business & IP Centre page has 2,161 likes
Our BIPCTV YouTube channel showcases our Inspiring Entrepreneurs events and our success stories. 745 members and 350,000 views.
4,108 followers, including a number of influential business experts and successful entrepreneurs.
Since 2008, currently 5,798 members
BLBlogs
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 9
Why do I blog?
By accident…let me tell you a story…
And
Because it works 25% of traffic to the Business & IP Centre website comes
through In through the outfield 200,000 hits in 4 years Comments and feedback
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012 10
Why do I blog?
Because I enjoy it
It is easy… and free
It is my memory of events and ideas
I believe it helps the reputation of the Business & IP Centre
… and hopefully mine too
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My daily view – time to post an update…
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Early days
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Success Stories
SuccessStories
Strayingaway
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Innovations – Springwise.com
Spotting and filling niches – The Icreamists, Wild Kopi Luwak Coffee via Civets stomach.
The power of the brand – Apple Inc vs Apple Corp
My favourite blog topics
Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012
Why you should blog
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Engaging with social media for fun and career success - Neil Infield - British Library Business & IP Centre - Sept 2012
Why you should blog
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To build trust – ‘real’ people vs anonymous business
To build an audience
Increase SEO without the risk – Google loves blogs-hates cheaters
Why you should blog
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Drive traffic to your website – see above
Be seen as an expert in your field – requires insightful, quality content
Reach a wider market – word of mouth referrals
Why you should blog
http://www.sxc.hu/profile/Kurhan
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With passion… and patience
For your audience
Mainly about things related to your business
Headings must be ‘Ronsealed’
How you should blog
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Regularly – minimum 1x a week
Content must be engaging / surprising / controversial / intriguing
Length must be ‘just right’ – somewhere between Stephen Fry’s Blessays and Euan Semple’s The Obvious.
How you should blog
http://www.sxc.hu/profile/dspruitt
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Leveraging your other social media channels – Twitter, LinkedIn, Facebook, +Google
Using your web domain if possible
Promote using contacts and ‘Blogroll’
Measure using built in tools or Google Analytics
How you should blog
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Moto: Ask for forgiveness rather than permission