Bikes for tykes

BIKES FOR

TYKES

A DI R

T BI K

E CO M PA N Y W

I TH A

FO C U S O

N

K I DS

C H A N T E L M C K E E A U D R E Y R E I T S M AD Y A N S T R A U S H E I M

FACES OF THE COMPANY

C T O C F O C E O

FAMILY BEGINNINGS

IN-STORE PRESENCE

ONLINE PRESENCEOUR GOAL AS A COMPANY

COMPANY BACKGROUND

• Coupons• Drawings• Freebies• Charity rides

• Social Media• Email• Search engine• Video Tour• Media

STOREFRONT ONLINE

MARKETING STRATEGIES

SALES REVENUE

ADVERTISING

REVENUE

E-COMMERCE REVENUE MODELS

ERP V

ERSUS CRM

B I KE S F

O R TY K E S

COMPANY: SUGAR CRM

CRM SYSTEM

EDITION: SUGAR ENTERPRISE

WHY CRM?

SALES

FORECASTING & REPORTING

HOW WE WILL USE CRM

ADVERTISING AND

MARKETINGMOBILE CRM

CRM CAN GROW WITH

US

Company Website

Search…

WEB 2.0 TECHNOLO

GIES

B I KE S F

O R TY K E S

ATENDY• Creates an event page online• Can easily manage events online• Used for safety training events• Can view attendees• Allows parents to network • Easy to manage payments

https://www.atendy.com/

QUOTEBASE• Gives Customers quotes for:• Dirt Bikes• Bike Products• Events

http://www.futuresimple.com/quotes

FLICKR• Social media creation• Allows employees to capture and edit

photos• Can be sent to all attendees

http://www.flickr.com/

POSTEROUS SPACES• Can post updates about our business• Customers access for

comments/questions• We control who sees what

https://posterous.com/

WHY CHOOSE US?

THANK YOU

REFERENCESDirt Riders. (2012). Mini Bikes. Retrieved from http://gear.dirtrider.com/motorcycles/minis.html

Go 2 Web 20. (2012). Web Applications Index. Retrieved from http://www.go2web20.net/.

Laudon, K. and Laudon, J. (2012). Management Information Systems: Managing the Digital Firm. New

Jersey: Pearson Education

Leishman, R. (Artist). Vector of a Cartoon Boy Riding a Dirt Bike [Clip art]. Retrieved November 26, 2012,

from: http://vecto.rs/design/vector-of-a-cartoon-boy-riding-a-dirt-bike-outlined-coloring-page-by-ron-

leishman-19939

Partho, Gaea News Network. (2009). Sugar CRM Software: Review. Retrieved October 29, 2012 from:

http://tech.gaeatimes.com/index.php/archive/sugar-crm-software-review/

SugarCRM. (2012). Retrieved from http://www.sugarcrm.com/.