Big Data Adoption Drivers Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177 LatAm Data: PRELIMINARY RESULTS from IDC Latin America Big Data Survey, June 2013, N = 75 Non-analytic workload (i.e. Big Data technology to run OLTP systems or web sites or email) Analysis of transactional data from sales systems Analysis of operations related data 0% 10% 20% 30% 40% 50% 60% Q. What are your organization's drivers for using big data technologies and approaches? US LatAm Not Available Not Available 1
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Big Data Adoption Drivers Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177 LatAm Data: PRELIMINARY RESULTS from IDC Latin America.
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Big Data Adoption Drivers
Sources: US Data: IDC 2012 Vertical IT & Communications Survey. N = 4177LatAm Data: PRELIMINARY RESULTS from IDC Latin America Big Data Survey, June 2013, N = 75
Non-analytic workload (i.e. Big Data technology to run OLTP systems or web sites or email)
Service innovation i.e. we developed or plan to develop a new service to our clients based on analysis of big data
Analysis of transactional data from sales systems
Analysis of online customer behavior related data
Analysis of operations related data
Analysis of security systems data
0% 10% 20% 30% 40% 50% 60%
Q. What are your organization's drivers for using big data technologies and approaches?
USLatAm
Not Available
Not Available
1
2
In Banks, Risk Aversion Fuels Big Data
Smart credit risk management
Smart payment and fraud management
Smart financial security intelligence
Predictive risk analytics
Smart customer experience
Geo-location services
0% 5% 10%
15%
20%
25%
30%
35%
40%
45%
50%
[BANKS] In which of the following smart solutions, if any, is your company investing over the next one to two years?