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Bhatia logistics

Jun 03, 2018

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    Organization structure

    Run by owner and family. 4 family members.

    10 permanent employees. 5 temporary employees. Home delivery done by employees itself.

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    How it actually functions?

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    Perishable items like bread fruits andvegetables are ordered from their suppliersonce a day.

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    Suppliersfor

    perishable

    goods

    Aashirwadsupplier-

    (bread)kalina

    bhoomisupplier-(fruits)

    kalina

    Ram agency-(vegetables)

    mahim

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    Once in themorning

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    Biscuits Cheese Butter Noodles Tea Coffee Sauce Aereated drinks

    Ordered once a week

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    suppliers

    Abhayenterprise(kel

    loggs)-vileparle

    Adhikarienterprise(mtr)-

    andheri

    Goga agency (societytea)-

    Santacruz west

    Amritlal andbrothers(medicines)-

    andheri

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    How is your order processed?

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    There are some products which have to bepicked up from the rack.

    Some items are sold over the counter.

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    If a customer cannot find tang on the rack..theproduct is checked for in the computer.

    If pieces r available it is shown in thecomputer and is searched for.

    Otherwise..(pic)

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    Non availability of products-special order isplaced

    Within 1-2 days product is called for.

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    Customer service

    Additional services provided

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    Benefit is passed on:

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    If supplier gives an offer of buy 10 get 1 freeon tangsupplier

    The cost of 10 products is divided among 11and benefit is passed on from retailer tocustomer.

    Super store

    Customer gets discount on the mrp.customer

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    Customers are charged for eco friendly clothbags.

    But they are also given the option to get thebag back and take back the money of the bagwhich they had paid.

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    Prompt service Standardization

    Easy process Easy location (boxes identified like nobel chemists)

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    Home delivery within half an hour FREE

    Details about any medical camps happening inand around the area are put up. Blood donation camp details are put up for

    people to see.

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    Return policy. Usually shops give a credit note or ask customers

    to buy anything against what they had bought.

    But they follow a different strategy. They give the customers back the entire money. Even perishable items can be returned Return of goods is done even without the

    bill(cause of barcode) Friendly behaviour

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    Leads to:

    Customer satisfaction Customer loyalty

    shop loyalty Growth of business good reputation

    Repeat orders Word of mouth

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    How is this example related to orderprocessing

    The mere availability shows that proper orderprocessing has taken place.

    Orders are placed as on past sales. You stand at the counter and your order is

    provided to you within 1 minute. It doesnt take hours to search a product. Proper order placement.

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