B&f company profile 14 nov2009

Profile

Sincere Strategic Partner for Your Achievements. 2

Who is Brand and Features Communication Co.,

Ltd.?


Company BackgroundBrand & Features Communication Co., Ltd. has been formed by a group of knowledgeable and experienced professionals in various areas of business, i.e., strategic planning, management, brand development, marketing and sales, risk management, business plan for loan application, and human resource development, etc. to serve clients with its full dimensions of business consultancy services.


Company Mission

Brand and Features Communication Co., Ltd. is aimed to provide clients with premium quality of consultancy services in wide range areas to fulfill each client’s specific business needs and requirements.


Our Philosophy

Your sincere

Strategic Partner for

Your Achievements


Dimensions of Business

Marketing Management

Financial Management

Business Administration

Synergy

Organization Structure

Management

Human Resource

Management


Consultancy Service Areas

۞ Management۞ Brand Development۞ Marketing۞ Sales ۞ Risk Management۞ Strategic Planning۞ Administration


Management Areas

∆ Performance Development∆ Corporate Strategic Planning∆ Re-engineering∆ Organization Re-structuring∆ Human Resource Development∆ Training & Seminar

Arrangement


Marketing Areas

∆ Brand Development∆ Advertising∆ Promotion Activities∆ Public Relations∆ Researches∆ Integrated Marketing

Communications (IMC)∆ Event Marketing∆ Customer Relation Management

(CRM)


Strategic Planning Areas

∆ Business Strategy∆ Brand Strategy∆ Marketing Strategy∆ Sales Strategy ∆ Project Strategy∆ Product Strategy


Administration

∆ Productivity Improvement∆ Standard of Procedures∆ Call Center


Risk Management

∆ Business Risk Management∆ Financial Risk Management∆ Risk Management Training


Why you need us?


If your company has …

High cost High waste High turnover Low

productivity Slow growth Bad debts

Poor performance New market entry New product

launch New brand/Re-

brand Business

expansion Business Risks


Our service functions

1. Performance audit / evaluation - - gathering information and observations

2. Analyze and identify problems3. Identify alternatives and

Recommendations4. Co-Select solutions5. Implement and monitoring6. Adjustments to goals


Project Key Personnel


Our Consultants – Management Management and Business

Strategy Dr.Matthana Pipitnaovarat Mrs.Saiphon Bhalakula Ms.Varapa Rungruengpanicharat


Our Consultants - Branding

Brand Development Strategy Marketing Strategy Marketing Communication

Strategy Prof.Krairit Boonyakiat Mr.Chanchai Prasertsuk Mr.Chanin Visarnbuchanee Mrs.Auamporn Jirakijanusorn Mrs.Saiphon Bhalakula


Human Resource Development Mr.Suwat Danvanich Mr.Pornchai Saengaroon Col.Tewtip Vichienroj

Our Consultants - HRD


Risk Management & Training Dr.Matthana Pipitnaov Mrs.Saiphon Bhalakula Ms.Varapa Rungruengpanicharat

Business Plan for Loan

Application Dr.Matthana Pipitnaovarat Mrs.Saiphon Bhalakula Ms.Varapa Rungruengpanicharat

Our Consultants – Business Risks


Pro.Krairit Boonyakiat

EDUCATION - MS-MIT, Massachusetts Institute of Technology, USA

- Diploma in Export Marketing Management

ILO School of Management, Italy- Bachelors Degree of Science Chulalongkorn University

CAREER- President & CEO, Biophile Corporation (Health care and cosmetics

manufacturer and marketer)- Marketing Research Manager Loxley (Bangkok) Co., Ltd. (Industrial

Trader)- Marketing Services Director Lintas Advertising Co., Ltd. (Thailand)- Director, Business Development Osothsapha (Tech Heng Yoo) Co., Ltd.

Marketing/Brand


Mr.Chanchai PrasertsukEDUCATION - Executive MBA

Kasetsart University- BA (Social-Anthropology) Kasetsart University

CAREER 1992 - Present President and CEO,Theme Corporation Group of Companies

Theme Ad CorporationBrand & Features Communication Co., Ltd.Three Force Communication Co., Ltd.

1990 – 1992 Associate Account Director, Lintas IMCAccount Director, Lintas SEA (South East Asia)

1989 – 1990 Account Director, Grey Thailand

1987 – 1988 Account Manager, Amex & Grey

1985 – 1987 Account Supervisor, Thai Image Asatsu Advertising

1983 – 1985 Account Executive, Spa Advertising

IMC/Marketing/Brand


Mr.Chanin Visarnbuchanee

EDUCATION: B.A. (English), Chulalongkorn University

CAREER: Gold & Silver Awards in Tact Awards* 1998 for Pepsi TV Commercial (Chaliang and Anchalee Versions)

*Top Advertising Contest of Thailand- Special Lecturer, Creative Copywriting

Courses/Creative Strategy/Advertising Management at Faculty of Communication Arts, and Faculty of Commerce and Accountancy, Chulalongkorn University

- Special Lecturer in Young Executive MBA Program, Faculty of Business Administration, Kasetsart

University- Senior Creative Director, Adwise Communications

Co.,Ltd.- Strategic Planner, Add On Co., Ltd.- Senior Creative Director, Creative In House Ltd.- Senior Creative Director, Dentsu (Thailand) Ltd.

Creative/Brand/Strategy


Mrs.Auamporn Jirakijanusorn

EDUCATION- Executive MBA Kasetsart University- BA (Finance and Accounting) Ramkhamhaeng University

CAREER - Chief Operations Officer Theme Ad Corporation Co., Ltd.- Managing Director Three Force Communications Co., Ltd.- New Business Development Manager Osothsapha Co.,Ltd.

IMC/Event Marketing


Mrs.Saiphon Bhalakula

EDUCATION - M.A. (Business Communications & Management)

The University of the Thai Chamber of Commerce

- B.A. ( English) and Minor in Mass Communications

Kasetsart University

CAREER - Project Director/Marketing Consultant, Brand and Features Communication Co., Ltd.

- Executive Director, Gold Billion International Co., Ltd.

- AVP Operation and Administration, KPN Plus Co., Ltd.

- General Manager, St.Carlos Clinic Co., Ltd.- Manager, Special Projects Office, Small and

Medium Enterprise Development Bank of Thailand (SME BANK)

- Business Development Manager, Loxley PCL.- Government Commercial Representative in

Thailand Ministry of Industry, Trade and Technology South Australia State, Australia

Marketing/Brand/Strategy


Mr.Suwat Danvanich

EDUCATION - Bachelor of Science

CAREER- Assistant Manageing Director S.RC Enterprise Co., Ltd.- Personnel Manager Thai Pure Drink co., Ltd.- Personnel Manager Siam Cement Public Co., Ltd.- Shipping Officer K Line Co., Ltd.- Mini MBA Lecturer on Personnel

Management Kasetsart University Burapha University King Mongkit’s University of

Technology

Human Resource


Mr.Pornchai Saengaroon

EDUCATION - Executive MBA Kasetsart University- B.A. (Political Science – Public

Administration) Chulalongkorn University (Second

class honor)

CAREER- Senior Vice President, Human Resource Department Kiatnakin Finance Public Co., Ltd.- Senior Vice President, Personnel & Organization Dept The Industrial Finance Corporation of

Thailand (IFCT)- Personnel Administration Manager Siam Cement Group Michelin Siam Group

Human Resource


Theme Corporation Group

ofCompanies


THEME CORP. Group

30

Offering marketing and sales promotion services including PR, advertising, event marketing, and direct marketing.

31

Offering total website development solution and digital media for marketing purposes.

32

Organizing seminars in Integrated Marketing Communications (IMC) for sales and marketing staff, and total Integrated Marketing Communications (IMC) for SMEs.


SOME CLIENTS

۩ Narai Intertrade Co., Ltd.۩ US Polytrade Co., Ltd.۩ Smart Bag Co., Ltd.۩ QSEC Co., Ltd.۩ Morgan O.A. Co., Ltd.۩ Global i-care (Thailand) Co., Ltd.

See further details atwww.themead.co.th

Sincere Strategic Partner for Your Achievements.34






บมจ. แพน ราชเทวี� กร��ป Product : Minus Sun



AIG Man U Cash Card



Narai Property : The Parkland Taksin-Thapra


Contact Address

Brand and Features Communication Co., Ltd.

19/21 Soi Ladprao 15 (Jompol), Ladprao Road,

Chatuchak, Bangkok 10900

Tel.: (66) 02-938-4450 – 4, 02-938-4408,

02-513-1556, 02-513-4676

Fax.: (66) 02-513-8267

E-mail: [email protected] or

[email protected]

Http://www.themead.co.th

mailto:[email protected]

mailto:[email protected]


Thank You

B&f company profile 14 nov2009

Business

saiphon bhalakula

matthana pipitnaovarat

sincere strategic

senior vice

senior creative

special lecturer

chulalongkorn

features communication