Beyond the Slide Deck: Creating & Delivering Great Presentations

Beyond the Slide Deck:

Creating & Delivering Great

Presentations!

© 2013 Demand Metric Research Corporation. All Rights Reserved.

Sponsored by:

TODAY’S AGENDA

Anatomy of a presentation

The Content

The Medium

The Delivery

Summary

Presenter: Jerry Rackley

Chief Analyst

[email protected]

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http://www.demandmetric.com

What we’re trying to avoid…


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http://www.demandmetric.com/

Three components:

The content

The medium

The delivery



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Bad content, poor presenter.

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Bad content, good presenter OR good content, poor presenter.

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Bad content, good presenter OR good content, poor presenter.

Good content, good presenter.

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“You have to understand that nothing appeals to everybody.”

The Content


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Gene Simmons of KISS

The Content


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Know your audience:

Who are they?

The Content


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Know your audience:

Who are they?

What do they know?

The Content


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Know your audience:

Who are they?

What do they know?

Why will they care about what you have to say?

The Content


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It’s first about the message, not the medium.

The Content


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Messages are the basic units of content.

Core Message

Detail

Detail

Detail

The Content


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The Content – Message Mapping Tool


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The Content – Message Mapping Tool


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Watch your message density! One message per slide/visual.

YOUR

MESSAGE

HERE

The Content


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The Content

Presentation structure & message flow.

Inverted pyramid


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The Content


Inverted pyramid

Linear


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The Content


Inverted pyramid

Linear

Circular

Choose the structure that offers the best path to understanding!


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What’s the best way to reach your audience?

The Medium

Selecting a content medium:

Audience size?

Venue?

Technical considerations?


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Is “the medium is the message?”

The Medium


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The Medium

Medium is a critical success factor:

Has a symbiotic relationship with the message.


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The Medium



Amplifies, projects and carries the message.


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The Medium



Amplifies, projects and carries the message.

But: audience & content should drive medium selection, not the reverse!


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Don’t pack slides/visuals with text!

The Medium


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The five-second rule.

The Medium


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Slides are a visual medium.

Use color.

The Medium


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Use color.

Use images.

The Medium


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Use color.

Use images.

Get help from a graphic designer.

The Medium


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The Medium


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The Medium



Choose fonts wisely.

The Medium


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The Medium


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The Medium


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The Medium


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Don’t read the slides. Seriously. Sure, I know you think you’re reinforcing the message when

you do, but it’s kind of insulting to the audience. Do you think they can’t read? Speak to the

slide, don’t just read it. As presenter, you should add some value to what’s on the slide.

The Delivery


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The Delivery

Be like Lincoln at Gettysburg.


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The Delivery

Watch your speed.


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The Delivery

Watch your speed.


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The Delivery

Engage the audience.


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The Delivery

Use two presenters.


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The Delivery

Take a poll.


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The Delivery

Tell a story.


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The Delivery

Inform AND entertain.


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Content:

» Know your audience

» Identify your core message.

Summary


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Content:



Medium:

» Let audience & venue dictate medium.

» Be visually interesting, but not too interesting!

Summary


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Content:



Medium:

» Let audience & venue dictate medium.

» Be visually interesting, but not too interesting!

Delivery:

» Don’t have materials and presenter be redundant.

» Engage, inform and entertain.

Summary


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Tools:

» Planning

» Assessment

» Manage

» Tracking

We can help


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Q & A


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The end


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Beyond the Slide Deck: Creating & Delivering Great Presentations

Technology

good content

presentation bad content

content message mapping

rtwebinar messages

basic units of content

good presenter

poor presenter

message density