Beyond Social Developers Garage London May 2013

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Social Developers London - May 2013

Smoking HotSocial Campaigns

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Talk to me: @LStacey

Who am I?

Lee Stacey , Engagement Consultant

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

we create digital experiences people want to share.

Using insight analytics,

now

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

beyond’s client list

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Mission Statement

Create a digital campaign to increase conversation around the new Volkswagen Polo.

#Polowers

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

http://vimeo.com/64216373

How?

DDB Spain created a Twitter race application. To win the race, and ultimately a new Polo, users had to tweet using the #polowers hashtag. The person in the lead when the car stops wins the race.

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

You can Win a car

The Thrill of the race

It’s so easy, why wouldn’t you?

The Cast:

Twitter

Microsite

Why care?Why share?

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Mission Statement

A brand new University in Istanbul, OZU University, needed a social campaign to attract students.

Your FutureFacebookTimeline

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

http://vimeo.com/48746875

How?

41? 29! created a Facebook application which allowed potential students to test-drive the new university via a custom Facebook timeline. The detailed timeline peers into a possible future for the prospective student showing photos, comments and posts relating to events that may happen while they partake in university life.

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Why care?Why share? Everyone wants to be a time traveller

It feels more about me than about the university

You can win A scholarship

The Cast:

Facebook Timeline

Facebook App

Live Event

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Mission Statement

Belgian beer manufacturer, Maes wanted to increase its market share.

FreeBeer

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

http://youtu.be/At2o2WWiku0

How?

With the help of TBWA Brussels it created a fully integrated (digital, print, broadcast & social) campaign to give every person with the surname “Maes” a free barrel of beer. Via Facebook, they would then choose a venue and invite 20 of their friends.

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Why care?Why share? It’s Free Beer - What’s not to love?

It’s inherently tribal

We like to feel like we’re part of something bigger

The Cast:

Facebook Application

TV

Print

Outdoor

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Mission Statement

The Metropole Orchestra, Amsterdam, wanted to increase awareness in order to prove a valid case for funding.

Tweetphony

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

http://vimeo.com/57377048

How?

Havas Worldwide Amsterdam worked with the Metropole Orchestra to create an application that allowed the user to record music in a Tweet. Many of the tweets recreated went on to be played by the orchestra.

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Why care?Why share? Instant Creative Gratification

Feel good factor from helping out

Opportunity to participate in something much bigger

The Cast:

Twitter

Custom web app

YouTube

© Copyright 2012 Beyond. All rights reserved. Private and Confidential

Lee StaceyEngagement Consultant

+44 (0)2079 086565+44(0) 7540 [email protected]@LStacey

THANK YOUHiringWe’re

contact us