1 Twitter @chasemcmichael @infinigraph [email protected] http://blog.infinigraph.com. “Beyond Listening: Reinventing Social Media Keyword Monitoring ”
Beyond Listening: Reinventing Social Media Keyword Monitoring
Jan 19, 2015
Chase McMichael will present; Beyond Listening: Reinventing Social Keyword Monitoring. Social monitoring is key to every business that's interfacing with customer to reputation management. Of the 100 tools out there what is right for you business will be explored. Keyword-based social monitoring tools are difficult to optimize for targeted content delivery. They can also be difficult to use. In this session you will learn how, by leveraging your customers’ "Content Consumption Graph" you can not only deliver more relevant content but also dramatically boost engagement with that content. You will also see how advanced social intelligence techniques can deliver detailed graphs with insightful audience data.
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Twitter @chasemcmichael @[email protected] http://blog.infinigraph.com.
“Beyond Listening: Reinventing Social Media Keyword Monitoring ”
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BEYOND LISTENING: REINVENTING SOCIAL MEDIA KEYWORD MONITORING
If a status update reaches a social network but no one sees it, does it exist?
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MONITORING VS ANALYTICS
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WHAT IS SOCIAL MEDIA MONITORING
ReactiveSocial Media Monitoring is:• Analyzing, understanding and
responding to conversations about brands, products, reputations and end-users opinions in the Social Web
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WE ARE IN NOISE
"drinking from social media fire hose"; we’re entering into "Facebook Fatigue"
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THE PROBLEM FOR BRANDS
People who maintain a profile on a social network.
•People
•Enabled sites
•Apps
•Places
•Status updates
All adds up to a cacophony of voices vying for our attention.
MORE >
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CUTTING THROUGH THE NOISE
Your customers are talking just not about you
and not on the keywords you’re listening on
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PEOPLE VS. KEYWORDS
The Social Graph is EXPANDING• "Its not about who you're connected to
today, its about who you're NOT connected to today...Research your influencers"
• The Key conversations are not around your brand
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WHAT IS SOCIAL INTELLIGENCE
Pro ActiveSocial Intelligence is:• Deriving relevance from consumer
actions around content interaction and others who have in common connections through the Social Graph
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CONTENT RESONANCE
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Life is not about being liked its about being effective
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CONTENT CONSUMPTION GRAPH
Challenge is knowing what to put in your feed
“The Content Stream by InfiniGraph”
What is the health of your feed?
Before After
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HOW IT WORKS
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CUSTOMERS ARE THE BEST SOURCE
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CROWD SOURCED RELEVANCE
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TRENDING CONTENT
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TRENDING KEYWORDS “INTEREST”
Facebook ad buy interface “Precise Interests”
SEO based on Trending brand affinity
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TAKE AWAY
• Crowd sourced content interaction provides greater relevance
• Keywords come from social interaction yield better targeting
• Social Monitoring is more than just listening is about engaging
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THANK YOU!
Twitter @chasemcmichael @infinigraph
[email protected] http://blog.infinigraph.com. All rights reserved.
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