Beyond Credentials April 2012[1]

Contact Us_

Rylett Studios, 77 Rylett CrescentLondon W12 9RP

T +44 (020) 8811 1714E [email protected]

Part of Writtle Holdingswww.writtleholdings.co.uk

Credentials_

Fashion TechnologyBeautyHospitalityShopping MallsConsumer Brands

Sector Expertise_

Retail IdentityPackaging DesignStore DesignProduct ZoningRetail Best PracticeVisual MerchandisingCustomer JourneyInstore CommunicationsMarket Position & StrategyGuidelines & Manuals

Services_

We’re a specialist retail design consultancy, comprising thinkers and experts in brands, communications, graphic and interior design.

Since founding our business back in 2005 we’ve worked with an exciting and eclectic range of global and local brands. We’ve always endeavored to achieve outstanding solutions and truly make a difference and we’re proud to say that

brand value, that we inspire and enlighten them, and that we’re a pleasure to work with.

Designfor Retail_

CredentialsFashion, Shoes & Retail Identity_

Client

MatchesUK

Logo

Environmental design, packaging & in-store graphics.

Matches are a true fashion innovator with global recognition. A series of unique stores and inspirational approach to mens and womens fashion have placed it at the heart of fashionistas across Europe, the Middle East and US.

Beyond have worked with Matches over a number of years designing stores and packaging and helping them develop

Also seewww.matchesfashion.com

Overview_

CredentialsFashion, Shoes & Retail Identity_

Client

CoastEurope & Middle East_

Overview_

With a new glamorous retail environment launched in

rooms, a new blueprint for roll-out has been created.

Environmental design.

Also seewww.coast-stores.com

CredentialsFashion, Shoes & Retail Identity_

ClientCoastEurope & Middle East_

Logo

Design of all external & internal brand communications, including promotional, online, & in-store collateral.

Coast the UK based fashion company approached us at the beginning of the year to work with them on an on-going

externally.

Application is across all in-store communications, advertising, packaging, environment and online.

Each seasonal campaign is rolled out across all stores in Europe and the Middle East.

Also seewww.coast-stores.com

Overview_

Logo

Interior design and collateral

British Designers Collective 2011Pop-up retail design_

CredentialsFashion, Shoes & Retail Identity_

Client

UK

Brand identity, labelling & packaging. Environmental design & in-store graphic.

British design talent. Luxury shopping destination, Bicester Village and the British Fashion Council have joined forces in a unique collaborative venture

Also seewww.bicestervillage.com

Overview_

CredentialsFashion, Shoes & Retail Identity_

Client

Kurt GeigerUK

Environmental design.

Far from a traditional roll-out. Beyond created and delivered

leading department store groups. Whether Selfridges, Fenwicks, Liberty or House of Fraser, each scheme

Also seewww.kurtgeiger.com

Overview_

CredentialsFashion, Shoes & Retail Identity_

Client

Crew Clothing Co.UK

Environmental design.

Revitalising a classic brand for global expansion.

Launching in A/W 09 a new retail language for Crew Clothing.Co that takes their nautical heritage and re-energises it to connect with a new customer base.

Also seewww.crewclothing.co.uk

Overview_

CredentialsFashion, Shoes & Retail Identity_

Client

OpenUK

Environmental design.

Working with JD Beyond have helped develop a new ‘lads

the lucrative mens branded fashion sector. Launched successfully in Summer 2009, OPEN will appear in a succession of malls and high streets across the UK.

Also seewww.jdsports.co.uk

Overview_

Logo

FrencheyeUK_

Web strategy and design

French Eye; a new formal menswear retailer with a unique proposition, approached Beyond to assist them in developing a compelling visual language for their brand.

At the heart of their offer is luxury European style at an affordable high street price.

From logo through to packaging to web and art direction we have developed a tone of voice to support their proposition

UK wide roll out program.

Overview_

Logo marque

Logo

Web strategy and design

www.beyond-communications.co.uk

Beauty MartIdentity and brand personality_

Bronzer is back!

Luscious lips

Millie x

Biggerpeepers

The must haves of

Recommended!T H I S M O N T H ’ S

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G O L D

NEWS SPY TRENDS BLOGS HOW TOS SKIN COLOUR FRAGRANCE TAN BODY HELPHOME

SEARCH:

Recommended!T H I S M O N T H ’ S

The List 2011Our ultimate collection of beauty must haves for the year ahead.

Your ultimate online beauty store

GO!

Find out thenominations

for our covetedbeauty awards

G O L DProfessional Powders TIPS& HINTS

T H I S I S

CredentialsFood & Beverage_

ClientBarburritoUK

Logo

Barburrito is a new concept based on the idea of freshlyprepared fast food. The concept was inspired by the street stalls of Mexico.

We developed a comprehensive brand strategy with Barburrito and with this knowledge created a brand & philosophy for this new company.

Our work included identity, environment, in-store graphics, packaging, all promotional collateral and online presence.

MEX

Also seewww.barburrito.co.uk

Overview_

CredentialsFashion, Shoes & Retail Identity_

ClientNeals Yard RemediesUK

Environmental design.

Working with the Neals Yard Remedies team on a new direction for store enviroments and instore communication, Beyond utilised artisan, sustainable, recycled and organic construction materials to create a successful blueprint for roll-out.

brand.

Also seewww.nealsyardremedies.com

Overview_

TERMINAL

www.beyond-communications.co.uk

FiorelliBranding_

Logo family

Sub brand designs, look books, swing tags and web strategy

Logo Marque

ModaluUK & China_

Brand brochure, logo application, labeling, packaging and promotional material.

TERMINAL

www.beyond-communications.co.uk