Best Practices in Online Communication

“I am convinced and I think our Board will agree that our new relationship with Riot Sports Marketing has allowed us in our most recent Gala & Benefit on the Intrepid on May 13th to double our attendance and donations to the Beat the Streets-New York City program.”

Al BevilacquaBeat the StreetsFormer state chairman, New York USA Wrestling

Building Our Brand and Telling Our Story

Best Practices in Online Communication

•Goals•Actions•Solutions

Club to do list

-Update website

-Promote club

-Raise money

Club to do list

-Update website

-Promote club

-Raise money

What are your goals?

Your Actions... what you're doing now

My Experiment

 •Jake Herbert Wins Silver Medal

•State Membership Meeting Saturday

•Spring Tourn. Schedule Released

•Last Chance to Qualify for Fargo

•National Team Finishes 5th!

Solution...

• If it is time efficient, it gets done.

“Time is the enemy of all volunteers….there is not enough time to do everything and being a former state chairman for New York State I am acutely aware of the commitment of time it requires.”

Al Bevilacquaformer state chairman, New York

Solution...

Solution...

• If it is time efficient, it gets done.

•Reduce outcome to effort ratio.

•Easy to implement best practices.

Technology

45-54 year olds spend more time online than any

other age group*

Source: http://www.onlinemarketing-trends.com/2011/02/average-time-spent-online-per-us.html

Technology

93% Of adult US internet users are on

Facebook*

source: BlogHer, April 2011

Technology

1 in 4 minutes online is spent on a social networking site*

*source: Neilson “22% of the time spent online is attributed to social networking sites.”

Technology

92% Of US adults use email*

source: Pew Internet and American Life Project data

The Solution

How to get started...

1.Create an account 2.Contact me (confirm your official state association)

3.Email your content

•RiotSportsMarketing.com•434.409.0257•[email protected]

•[email protected]