Netmera Mobile App Engagement Platform The mobile revolution is transforming the way consumers shop both in retail stores and online. It is becoming more and more important for the marketers in retail and e-commerce sectors to win omni- channel shoppers. This e-book focuses on mobile marketing insights and best practices for the retail and e-commerce sectors. Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing
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Netmera Mobile App Engagement Platform
The mobile revolution is transforming the way consumers shop both in retail stores and online. It is becoming more and more important for the marketers in retail and e-commerce sectors to win omni-channel shoppers. This e-book focuses on mobile marketing insights and best practices for the retail and e-commerce sectors.
Best Practices for Retail & Ecommerce to Win Consumers via Mobile Marketing
Mobile Marketing Insights and Best Practices for Retail and E-Commerce Sectors
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| Foreword
| Introduction
| Chapter 1: Being There
| Insights & Tactics for Being There
| Chapter 2: Being Useful
Contents
| Chapter 3: Being Quick
| Insights & Tactics for Being Useful
| Insights & Tactics for Being Quick
Foreword Studies and industry reports show that there is a mobile revolution
happening all over the world and within this revolution, concepts like mobile
shoppers, micro-moments and omni-channel shopping is gaining
importance among marketers in all sectors. This e-book covers mobile
marketing insights and best practices for retail and e-commerce sectors by
diving into micro moments and omni-channel shopping.
ccording to Google, 68% of smart phone users check their phone within 15
minutes of when they wake up in the morning. Moreover, Mitek and Zogby
Analytics reported that 87% of smartphone users always have their smartphone
at their side, day, and night. Similarly, KPCB pointed out that we check our
phones 150 times a day and according to Comscore, we spend 177 minutes on
our phones per day. All these numbers emphasize the importance of mobile
devices in our daily life.
Behind these numbers there are countless
mobile interactions, like checking Instagram
via mobile device while waiting to pay in a
supermarket line, texting to a friend via
Whatsapp while checking sneekers at a
department store and sharing location
information while drinking coffee at a mall.
These types of moments are crucial for
brands because brands have an
opportunity to engage with their customers
and/or prospects at these mobile moments.
68% of smartphone users check their phone within 15 minutes when
they wake up in the morning. 87% of
smartphone users always have their smartphone at their side, day, and night
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Mobile Marketing Insights and Best Practices for Retail and E-Commerce Sectors
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In this e-book consumers’ mobile moments
regarding retail and e-commerce sectors are explained
in detail along with insights and best practices for
marketers. Since consumers are very open to the
influence of brands at their mobile moments while they
are giving decisions, marketers should be ready to take
action at the mobile moments of consumers.
The major aim of the book is to provide insights to
the readers about mobile micro moments, omni-channel
As the leading flash sales site in Turkey we are glad to work with Netmera as our push no8fica8on provider. Netmera as our partner brings enough industry experience for advanced mobile marke8ng services. A flexible, easier-‐to-‐use environment is provided for crea8ng no8fica8on campaigns that engage mobile app users at the
op8mal 8me. Since working with Netmera we see significant increases in traffic and revenue through our mobile apps. Netmera helps also to op8mize mobile engagement by providing strategy and crea8ve support
which can be used 7/24.
Mobile apps are increasingly important in our digital strategy and the services provided by Netmera significantly improved our daily ac8ve users and user engagement of our apps. Using their cloud services we were able to roll out and fine tune our campaigns. The ability Netmera gave us to target very accurately users
or various segments was also cri8cal in this success. The Netmera Team are proac8ve and very quick to respond to our demands. We plan to expand our partnership with Netmera in addi8onal apps and we see
significant value in the deployment of their technology.
NETMERA is a Mobile Application Engagement Platform. We offer a series of development tools and app communication features to help your mobile business ignite and soar. Our platform will increase your mobile engagement with SMART campaigns and EASY data analysis features. Netmera Mobile is developed by a passionate team! With our love for mobile technologies and mobile apps, and passion for transforming the technology to easily consumable services for developers and marketers, we created Netmera. Our team is a harmonious combination of developers and marketers. .