Jan 19, 2015
Load Characteristics
Average
Peak
Growing Gap
Business Needs
IT Capacity
Current Scenario
What the business needsvs. What IT departmentcan deliver
Recent Customer Acquisition
Sl No Client Name Services
1 Bank of America Colocation
2 Standard Chartered Bank Colocation
3 GRSE Primary upgrade and composite DR
4 Innoworth Hadoop analytical platform
5 Disney-UTV Mongo-DB based muti-media commerce
6 FIS Mahila Bank Core Banking DC_DR
7 Transunion Credit Rating Platform
8 ING Financial Services PoS and Loan support Platform
9 VISA Mobile Payment Gateway
10 Overnite Express Logistics Platform
> 2000 client
What should be the higher aim of our company?
• An indispensable partner for e-age
• The benchmark for accountability
• A provider of bespoke solutions
And we call this TOTAL OWNERSHIP
We figured this 5 years ago
TOTAL OWNERSHIP is about going beyond
the numbers
IT IS ABOUTIMAGINING NEW FRONTIERS
Solutions that are disrupting current business paradigms
Infrastructure Services
Managed Services
Disaster Recovery
Cloud Computing
Core Value - Total ownership to meet and surpass
commitments
CtrlSDatacenters
Largest, First T-IV DC
DR on Demand
CtrlS delivery FrameworkMyCloudOn-Demand private cloud framework
The Realities of a DC
Technology obsolescence
Spiralling power costs
Legacy systems
Ill-fitting design
12
Typical Data Center Energy End Use
Server Load/ComputingOperations
Cooling Equipment
Power Conversions
& Distribution100 Units
33 UnitsDelivered
35 Units
Where Does it Go? Data Center Energy Use
10 UnitsUsed
13
local distribution lines
to the building, 480 V
HVAC system
lights, office space, etc.
UPS PDU computer racks
backup diesel generators
Electricity Flows in Data CentersElectricity Flows in Data Centers
computerequipment
UPS = Uninterruptible Power Supply
PDU = Power Distribution Unit;
Maximum space. Minimum energy
Columns designed to maximize space, air and people flow
Server Room Layout
Trick 1: Measure your PUE
Power Usage Efficiency
Hou
se
Pow
er
Mis
c Po
wer
IT
Pow
er
In
Mech
Po
wer
Emergency
generator
Utility transforme
r
Data center
Main service
PP-Gen service
Lighting panel
Generator block
Heaters & lighting
Lighting, Exit
lights, BMS,
EPMS & security
UPS
STS
PDUs
RPPs
Mech. Swgear
Data centerCRAC units,
AHUs, Chillers & Dry coolers
Misc. support Mech. support
Pow
er
To IT
IT-critical load
Main
Po
wer Total data
center power (kw)
House power (kw)
House Panels
Total data center power (kw)
Data center power usage effectiveness (PUE)
Total data center power (kw)
Total IT power (kw)
PUE
(Power Usage Effectiveness)
DCiE(Data Center infrastructure
Efficiency)
DCiE1
PUE
Energy Audit
&
Optimization
Report
HVAC XXX w
Electrical losses (UPS, PDU, DIST)XX w
Misc.XX w
Total input powerXXX w
Processing loadXX w
PUE=FP / IP = XXDCiE=1/XX= XX %
Server fans
XX w
PSUXX w
VR XX w
Server lossesXX w
PUE, DCiE, and DCE
DCE = Data Center Efficiency is defined as the product of:
DCiE (Data Center infrastructure Efficiency): IT energy / Data Center EnergyITeE (IT electric Efficiency): server IT components energy / server input energyITuE (IT utilization Efficiency): server time used / server time powered
Dell Power
• Dell Power Solutions 2009
Supply
A
ir
Supply
Air
Supply
A
ir
Supply
A
ir
Retu
rn a
ir
Retu
rn a
ir
Ambient Air
Ambient Air
Ambi
ent A
ir
Air cooled condenser
Hot Air
Hot Air
Normal PAC Unit with AIR COOLED CONDENSER
Sup
ply
A
ir
Supply
A
ir
Sup
ply
A
ir
Sup
ply
A
ir
Retu
rn
air
Retu
rn
air
Water cooled condenser
Supply water
Retu
rn
Wate
r
PAC Unit with WATER COOLED CONDENSER
Provided: Variable frequency drive to PAC
evaporative cooling coil fan motor
PAC VFD
Water cooled DX PAC along with VFD
Refer White Paper 92 - APC
-- > 3% power savings in conversion with Delta conversion UPS
Savings from the UPS
Dell Study
Facebook engineers determined that the total loss of energy was 11% to 17% up to each server.
By moving to a DC-based data center power distribution system and making a number of other changes, this loss is reduced to 2% up to the server.
Benefits of server power supply efficiencyBy Scott Lowe
Power Supply Savings
CPU Comparision per watt
Guaranteed power efficiency
• Heavy investment in energy efficient system
• Cost of PUE over 1.7 will be borne by us
• Every 0.1 unit saved in PUE on a 1 MW system can save you Rs 60 lakhs per annum
1.42
With a PUE of 1.42, we are the most power efficient datacenter in the country
Cloud Delivery Rises to the Challenge
• Business feels constrained by IT, not enabled
• TCO and ROI metrics always in doubt, Value questioned by business
Traditional IT Delivery
• Business and IT craft value together, shared focus and goals and new business models
• Shift from Cost Center to business transformation focus for IT
Cloud-focused IT Delivery
InternetInternet
Router
Front Server
DB Server
IP SANStorage Backup
Network
Load Balancer
Front Server
DB Server
Firewall
Sample Setup of HA Application
5 Mbps + Local Loop = 6 LacRouter Cisco 2811 = 1.6 Lac
Firewall ASA 5510 = 2.4 Lac
Load Balancer = 6 Lac
Server Hardware (4) = 10 Lac
IP SAN Hardware = 6 LacTape Library = 5 LacSystem Admin Cost = 14 Lac
CTRLS SOLHardware on Opex
Model, shared storage,Load balancer, managed
and hosted
TCO<30%
Uptime98.5%
Uptime99.9%
Redundant Equipment
Bandwidth
Backup and Storage Layer
Applicaton and Database ServerLayer
Load Balancer Layer
Firewall Layer
Brick Servers - ScalabilityInternet
Vmware
Scalability
Attached
Storage
Availability Zone 2 (Hyderabad)
Availability Zone 1 (Mumbai)
Web / Proxy Layer
Application / DB Layer
Max 72 hours to restore DR site
Backup/ Restore
Hypervisor
Storage
Firewall
Load Balancer
CtrlS – Secure Cloud
Convergence
Zero Data Loss with 3 Way DR
FibreChannel/WAN
FC Storage CtrlS DC FC Storage CtrlS Far DC
RecoverPointappliance
FC Switch(FC based splitting)
FC Switch(FC based splitting)
Prod and local journals
Prod Luns Journals
FirewallIn HA
Firewall GLBS
RecoverPointappliance
FC Storage CtrlS Near DC
Journals
Extended Network
Scalability
HypervisorScalability
HypervisorScalability
Scalability
HypervisorScalability
Scalability
VM 1 Storage Block
VM 1 Storage Block
VM 3 Storage Block
VM 4Storage Block
VM 2 Storage Block
VM 2 Storage Block
VM 3 Storage Block
VM 4Storage Block
Zone A StorageZone B – Storage
VM3
VM4
VM1
VM2
Sync Block Replication
VM1
VM2
VM3
VM4
VM 1 Image Backup
VM 2 Image Backup
VM 3 Image Backup
VM 4Image Backup
Near Site – Storage
Hypervisor HypervisorServer ServerServerServer ServerServer
VM 1 Storage Block
VM 2 Storage Block
VM 3 Storage Block
VM 4Storage Block
Far Site Storage
VM3
VM4
VM1
VM2
HypervisorServer ServerServer
Async Block ReplicationFa
r Site
Back
up Im
age
Internet
UTM UTMGlobal Load
balancer
UTMGlobal Load
balancer
Regi
on I
Avai
labi
lity
Zone
B
Stac
k
Region I Availability Zone A Stack
Region II Availability Zone A Stack
Region I Region II
CtrlS – Maximum Availability Architecture
Content Cloud Files
Edge Server
Edge Server
Edge Server Edge
Server
Edge Server
Edge Server
Edge Server Edge
Server
Edge Server
Content Distributi
on and Caching
CtrlS Global Data Network
CtrlS – Maximum Availability Architecture
VM 1 Storage Block
VM 1 Storage Block
VM 3 Storage Block
VM 4Storage Block
VM 2 Storage Block
VM 2 Storage Block
VM 3 Storage Block
VM 4Storage Block
Zone A StorageZone B – Storage
VM3
VM4
VM1
VM2
Sync Block Replication
VM1
VM2
VM3
VM4
VM 1 Image Backup
VM 2 Image Backup
VM 3 Image Backup
VM 4Image Backup
Near Site – Storage
Hypervisor HypervisorServer ServerServerServer ServerServer
VM 1 Storage Block
VM 2 Storage Block
VM 3 Storage Block
VM 4Storage Block
Far Site Storage
VM3
VM4
VM1
VM2
HypervisorServer ServerServer
Async Block ReplicationFa
r Site
Back
up Im
age
Internet
UTM UTMGlobal Load
balancer
UTMGlobal Load
balancer
Regi
on I
Avai
labi
lity
Zone
B S
tack
Region I Availability Zone A Stack
Region II Availability Zone A Stack
Region I Region II
VM1
VM1
Optional Recovery using VM Image and Folder Level Backup
CtrlS – Maximum Availability Architecture
Openflow
Vblock PAAS – Code Portabiltiy
SME’s or ENTERPRI
SE
• Search• Discover• Evaluate• Compare
Solution
Need
Packaged solution 1
Packaged solution 2
Packaged solution 3
Packaged solution 4
CtrlS SaaS Enterprise offering Packaged Solution
Application Solution
CtrlS World Class Hosting Infrastructure
Ctrls SaaS Enterprise
+
Choose package
Silver
Gold Platinum
Select Vendor
Vendor A
Vendor B
Vendor C
Evaluate
Purchase online
Request Customizatio
n
Take Action
ISV Onboarding
Tie-upSolution Stacks
Packaging
Vendor Enrolment
CapabilityAssessmen
t
Agreement
Billing setup
HO
Logistics
Customer
Regulatory
CRM
HR
eComm ERP
Financial
Supplier
Managed Service Mediation
SWIFT
AS2HIPAAEDI
RosettaNet
Commerce Platform
Handling Large Data Sets
Source: http://hpccsystems.com
Big Data Analytics
Source: http://hpccsystems.com
Anatomy of E-Commerce
Web Analytics
Individual Rating
Loan Processing
Rating of Performance
The path to e-collaboration
The Industry:CIBIL, NSE, BSE, CRISIL, CTQ, PCI
2. Single item registry
3. Item synchronization
4. Collaborative transaction management
5. Collaborative supply chain management
6. Collaborative sales & promotion planning
7. Collaborative insight & product development
1. Common data standards
e-Collaboration
Time / Degree of trust & complexity
Bene
fits
You
Source: A.T.Kearney for GMA - FMI
UIDAI
“Visa, UIDAI, Axis Bank, HDFC Bank, ICICI Bank, Indian Overseas Bank and the State Bank of India to solve a long-standing problem of how to authenticate those citizens without an existing bank account or adequate forms of identity to prove they are who they say they are. This problem has long hindered the ability of banks to expand and of consumers to pay safely and securely.”
http://www.4-traders.com/VISA-INC-2277468/news/Visa-Inc-Visa-Launches-New-Payment-Service-in-India-%96-Links-Indian-Unique-Identification-with-Visa-15590927/
Green IT Trends
Item Present Emerging
IT Landscape Engineered Social
Collaboration Within Enterprise World Wide
Data Consistent Near Consistent
Sector Trends Sampling Indices based
Reputation Vertical Specific World Wide
Application Long Deployment SAAS
Workforce Static Any Time Any Where
Analytics Cuboid based Co-relation based
Management Multiple Reports Single Dashboard
10 reasons why we offer a truly
differentiated experience compared to the
big boys of Indian IT
Team v/s Group
Full scale automation
Tried & Tested SOP
CoE’s
Cloud capabilities
Relevant experience
Underlying Infrastructure
Network & Security
Cost Optimization
Total Ownership
CoE structure
Promotes expertise based on cumulative knowledge pool
Expertise based on industry segmentation is good for software business; not for infrastructure business
VS SME structure
Linux
SAP
Cloud
Messaging & OS
Windows
DR on Demand
Data Assurance
DatabasesNetwork
Program management
IT Infrastructure
Security
CRM teamCtrlS
Academy
Oracle
MSSQL
Exchange
Solaris
Storage &
Security
ERP & CRM Middle Ware Workflow & Collaboration Database Platforms Backup
SAP
EBS
Seibel
Primavera
Dynamics
Navision
Apache
IIS
Tomcat
Websphere
Sharepoint
Weblogic
Filenet
Ariba
Alfresco
E-commerce
Lotus Notes
Exchange
Share Point
Qmail
Oracle
MS SQL
DB2
Mumps
MySQL
Postgres
AIX
HP-UX
Solaris
EMC
HP
IBM
Netapp
Symantec
Legato
Tivoli
BrightArc
Serv
Legacy Application Support
What can we do for you?
Free assessment of your cloud readiness
Consultative workshop on “cloud in your organization”
The “TCO Proof” to discover your TCO benefits with CtrlS cloud
We understand it is a big task to secure & manage your IT infrastructure.
Whether you are taking a colocation space or Services you need to know that your data is safe.
Rest assured, you have a strong & secured foundation.