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BIG DATA ANALYTICS FOR ENTERPRISE LOCATION MANAGEMENT
17

Benchmark September Deck

Apr 12, 2017

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Eric Santos
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Page 1: Benchmark September Deck

BIG DATA ANALYTICS FOR ENTERPRISE LOCATION MANAGEMENT

Page 2: Benchmark September Deck

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A strategic analytics dashboard that executives can easily use

to monitor 100 or 10,000 locations.

Page 3: Benchmark September Deck

THE PROBLEMReviews drive a substantial amount of business for brick & mortar stores. Currently, reputation management platforms exist to serve the SMB.

Sites like Google Places are used to find contact information for business locations. Enterprises who have even a small amount of their locations’ online information inaccurate can be losing out on MILLIONS.

NO TOOLS EXIST TO SERVE THE ENTERPRISE* CUSTOMER.

CONSUMERS TRUST RECOMMENDATIONS FROM PEOPLE THEY KNOW MORE THAN ANY OTHER FORM OF ADVERTISING, AND ONLINE OPINIONS MORE THAN EVERYTHING EXCEPT BRANDED WEBSITES.

consumers report taking action based on customer

reviews

of70% 50% of an auto dealership’s leads come from Google

Maps and yet8% of Chevrolet

dealerships aren’t even

listed. 2*Companies with 100+ locations

Page 4: Benchmark September Deck

AN ANALYTICS TOOL TO MEASURE ENTERPRISE LOCATION DATA AT AN AGGREGATE LEVEL.

THE SOLUTION

PUBLIC PERCEPTION Gain insight into locations’ performance based on what people are saying. Make more informed decisions when it comes to rewarding locations for performance.

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MARKET SHARE Not just how are my locations doing, but how are they doing againt the competition.

LOCATION SEO If 10% of a company's 3,000 locations aren't listed on Google Maps, Facebook, etc. that's 300 locations that can't be found online and millions of dollars left on the table.

EASILY EXTENSIBLE Ability to layer in additional information such as census data, consumer behavior, etc.

Page 5: Benchmark September Deck

BENCHMARK INTELLIGENCE

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Page 6: Benchmark September Deck

BENCHMARK INTELLIGENCE

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Page 7: Benchmark September Deck

BENCHMARK INTELLIGENCE

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Page 8: Benchmark September Deck

OUR PRICING IS VOLUMETRIC AND BASED ON NUMBER OF LOCATIONS.

BUSINESS MODEL

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NUMBER OF LOCATIONS ARR ($100/LOCATION) SETUP FEE (ONE TIME) TOTAL

100*

3,000

5,000

$10,000

$300,000

$500,000

$2,500

$75,000

$125,000

$375,000

$12,500

$625,000

ARR (# OF LOCATIONS x $100) + SETUP FEE (ARR x .25) = TOTAL COST OF YEAR 1

*Minimum Locations

Page 9: Benchmark September Deck

Benchmark is targeting enterprise firms with at least 100 establishments in the following verticals:

MARKET SIZE

AUTOMOTIVE, HOSPITALITY, RESTAURANTS AND RETAIL.

GM

FORD

CHRYSLER

AUTOMOTIVEMANUFACTURER

TOYOTA

HONDA

NISSAN

MITSUBISHI

HYUNDAI

KIA

MAZDA

4,335

3,100

2,600

# OF US DEALERSHIPS

1,700

1,300

1,200

700

800

755

637

SUBWAY

McDONALD’S

PIZZA HUT

RESTAURANT

DUNKIN DONUTS

BURGER KING

STARBUCKS

DOMINO’S

WENDY’S

TACO BELL

KFC

25,903

14,157

7,756

# OF US LOCATIONS

7,200

7,183

6,866

4,928

6,186

5,695

4,618

DAIRY QUEEN 4,548

DOLLAR GENERAL

WALGREENS

7-ELEVEN

RETAILER

FAMILY DOLLAR

CVS

DOLLAR TREE

RITE AID

AUTOZONE

WAL-MART

TRUE VALUE

11,132

7,998

7,974

# OF US LOCATIONS

7,916

7,621

4,812

4,587

4,802

4,779

4,494

WYNDHAM

CHOICE

HILTON

HOTEL CHAIN

MARRIOTT

BEST WESTERN

STARWOOD

HYATT

5,815

5,081

3,382

# OF USHOTELS

3,110

2,165

495

354

549CARLSON REZIDOR

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Page 10: Benchmark September Deck

THE COMPETITION

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SocialMedia

Local SEO/Reputation

SMB

Enterprise

Radian 6

Sprout Social

CoTweet

Yext

Reputation.com

Moz Local

Whitespark

Hootsuite

Bright Local

Tweetdeck

Trackur

BrandWatch THAT’S US

- Focused on enterprise (100+ locations).- Industry specific. Pull data from auto-specific directories unlike Yext.- Measure market-share unlike Yext, repucation.com.- Ability to add additional data, like internal sales numbers.

Page 11: Benchmark September Deck

MARKETING PLANLEVERAGE strong existing relationships, especially in automotive.

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BUILD strong venture partnerships to boost social capital.

EMPOWER agencies by offering white label pricing.

CREATE robust industry analysis for media partners.

SHARE industry-leading white papers and case studies.

Page 12: Benchmark September Deck

EXPERIENCED ENTREPRENEURS WITH A PROVEN ABILITY TO WORK AS A TEAM.

THE TEAM

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Eric Santos- 4 years of experience in market research.- Prev co-founded Scheduly, Dwibbles and Soshowise- B.S in Entrepreneurship

Jordan Skole- Grew up in the spatial analysis busi-ness.- Director of Growth at Ambassador- Reputation/Local SEO Lead for Auto-motive

Michael Frye- Developer at Quad Analytix- Prev developer at Ambassador- Prev co-founded Savvy Languages

Kenneth Koontz- Developer at Decipher Inc., business intelligence SaaS.- Previously a full-stack developer at Ambassador- Co-founded Scheduly and Dwibbles with Eric.

Page 13: Benchmark September Deck

YEARS OF EXPERIENCE ENABLED US TO BUILD A FUNCTIONING PROTOTYPE IN UNDER 3 MONTHS.

PRODUCT STATUS

- Functioning prototype- 2 months from private alpha.- 3-4 months out from a v 1.0

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Page 14: Benchmark September Deck

WORKING CLOSELY WITH AUTOMOTIVE & PIZZA TO DEVELOP AN MVP.

CUSTOMER STATUS

We are leveraging our vast social capital in the automotive industry to sculpt a marketable MVP. Additionally we are working with a national pizza chain and Fortune 500 retailer.

- MVP development with Chrysler Autmotive group. - Oral commitments for feedback and trial with Dominos- Strong connections to Big Data strategists at P&G.- Many more opportunities like Jack in the Box, Biggby Coffee, and Two Men and a Truck

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Page 15: Benchmark September Deck

WERE ALREADY MOVING FAST. LET’S GO FASTER.

MILESTONES

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1stcustomer:

1-3 months.

Alphaproduct:

1-2 months.

4customers in

4 verticals:8-12 months.

$1M5 customers:8-12 Months.

$10M50 customers:

2-3 years.

Page 16: Benchmark September Deck

OUR GOAL IS THAT OUR PRIMARY SOURCE OF FUNDING COMES FROM EARLY KEY CUSTOMERS.

MONEY

We are currently bootstrapping, however we are confident that we will be able to land at least one big customer by 2015. Our hope is that will give us $150-300k in working capital.

We are not interested in raising more than $250,000, and are more interested in social capital than financial. Financial capital will be used towards:

- Salaries - 4 team members full time.- Sales & Marketing - Industry analysis & whitepapers for media. - Operations & Infrastructure - tech support & essentials.

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Page 17: Benchmark September Deck

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